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Beyond the Event: The Human Touch in Brand Experiences

Beyond the Event: The Human Touch in Brand Experiences

Auteur(s): Alexa Kova
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À propos de cet audio

 Beyond the Event is a captivating podcast series by The Ann Savva Group, dedicated to exploring the art and science of creating unforgettable brand experiences. Each episode takes listeners behind the scenes of the UK’s most dynamic activations and events—where people, creativity, and precision meet. Hosted by seasoned event professionals, the show uncovers how the right Promotional Staff can transform a brand moment into a lifelong memory. Listeners will hear stories of innovation, resilience, and passion from experts who live and breathe experiential marketing. From field marketing strategies and immersive storytelling to staff training and real-world event case studies, Beyond the Event highlights what it really takes to engage audiences and elevate a brand. Whether you’re a marketer, brand manager, or event enthusiast, this podcast offers inspiration, insider knowledge, and practical advice for crafting impactful brand experiences.No Marketing Marketing et ventes Réussite personnelle Économie
Épisodes
  • The Power of Presence: Why People Still Matter in a Digital World

    The Power of Presence: Why People Still Matter in a Digital World
    Oct 25 2025

    In a time where automation and digital marketing dominate the landscape, the value of human connection has never been more crucial. In this debut episode, Beyond the Event explores why the personal touch of professional Promotional Staff remains at the heart of successful brand activations.

    Through real-life stories and insights from The Ann Savva Group’s experts, we uncover how genuine interactions can drive engagement, boost loyalty, and create emotional connections that no app or algorithm can replicate. Listeners will learn how strategic staffing, proper training, and attention to detail elevate the customer experience at every touchpoint.

    Whether it’s launching a new product, hosting a large-scale event, or activating a brand in the field, this episode reveals the techniques and teamwork that make it all happen.

    This podcast is powered by Pinecast.
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