In a time where automation and digital marketing dominate the landscape, the value of human connection has never been more crucial. In this debut episode, Beyond the Event explores why the personal touch of professional Promotional Staff remains at the heart of successful brand activations.
Through real-life stories and insights from The Ann Savva Group’s experts, we uncover how genuine interactions can drive engagement, boost loyalty, and create emotional connections that no app or algorithm can replicate. Listeners will learn how strategic staffing, proper training, and attention to detail elevate the customer experience at every touchpoint.
Whether it’s launching a new product, hosting a large-scale event, or activating a brand in the field, this episode reveals the techniques and teamwork that make it all happen.
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