In this episode of Blu Thread Conversations, hosts Leandra Harris and Stacy Parker, founders of Blu Ivy Group, a global employer brand and culture consultancy, unpack one misunderstood topic in the world of work: the Employee Value Proposition (EVP).
Too often, EVPs are reduced to taglines, posters, and recruitment campaigns, but as Stacy and Leandra reveal, a true EVP is a leadership tool, a cultural compass, and a two-way promise between organizations and their people.
👉 What you'll learn in this episode:
• Why most EVPs fail (and how to avoid the common pitfalls)
• The real cost of having a weak or inauthentic EVP
• How to align your leadership, culture, and talent strategy through a strong EVP
• The impact of AI, transparency, and reputation platforms (like Reddit and Glassdoor) on employer brands
• What it means to operationalize your EVP and make it a living part of your culture
• The future of EVP strategy in 2025 and beyond, including leadership value propositions and agile employer branding

Whether you're a CHRO, CEO, talent leader, or employer brand professional, this episode is a must-watch if you want to strengthen your workplace reputation, improve employee engagement, and attract top talent in an age of AI and transparency.


At Blu Ivy Group, we’ve worked with organizations across the U.S., Canada, and globally to strengthen culture, repair trust, and elevate employer brands that attract and retain top talent. If your organization is searching for an employer brand consulting firm in the USA or Canada, or the most reputable experts in employer branding and culture worldwide, Blu Ivy Group is here to help.

🌎 Learn more: https://bluivygroup.com
📧 Contact us for consulting inquiries: https://bluivygroup.com/contact-us/

Blu Thread Conversations Ep.16

When workplace trust is broken, the stakes are high — for leaders, employees, and your organization’s reputation. In this episode of Blu Thread Conversations, Blu Ivy Group founders and global employer brand experts Leandra Harris and Stacy Parker share what leaders must do when their company faces a reputation crisis.

Why this matters:
63% of a company’s market value is tied to reputation
75% of crises are “smoldering” for 12–18 months before they explode
Trust is the foundation of culture, leadership credibility, and long-term business performance

You’ll Learn:
The “golden hour” after a crisis and why speed + humility matter
How CEOs and leadership teams can rebuild credibility with employees and customers
Why visibility and listening are more powerful than polished PR
What to do when you are the problem as a leader
Long-term strategies to prevent reputation risks with employer brand and culture consulting

At Blu Ivy Group, we’ve worked with organizations across the U.S., Canada, and globally to strengthen culture, repair trust, and elevate employer brands that attract and retain top talent. If your organization is searching for an employer brand consulting firm in the USA or Canada, or the most reputable experts in employer branding and culture worldwide, Blu Ivy Group is here to help.
🌐 Learn more: https://www.bluivygroup.com
📩 Contact us: https://bluivygroup.com/contact-us/

Why Healthcare’s Best Employers Keep Winning | Employer Brand Strategy for Healthcare & Clinics

The Healthcare Industry is facing its biggest hiring and retention crisis in history. The demand for Nurses, Doctors, Oncologies, physiotherapists, outpatient care specialists, is skyrocketing, yet Physiotherapy Outpatient clinics, Dental Clinics, Hospitals, Pharmaceutical organizations and Medtech companies are struggling with talent shortages, turnover, and employer reputation challenges.

In this episode of Blu Thread Conversations, we sit down with Megan Ambers, Chief People Officer at Ivy Rehab, one of the Best Places to Work in US Healthcare. We discuss the latest employer branding trends in healthcare, how top employers are winning the talent war, and why employer brand and recruitment marketing strategies directly impact patient satisfaction & business growth.

Key Topics We Cover:
✅ How employer brand impacts patient outcomes & business success
✅ Why hospitals and physiotherapy clinics are struggling the most with recruitment demand
✅ The connection between employer sentiment and patient satisfaction
✅ Leadership, EVP and Recruitment Marketing strategies that improve culture retention & talent attraction
✅ How Ivy Rehab built an award-winning employer brand in healthcare

Want to build a winning employer brand?

Learn more about our Employer Brand Strategy & Recruitment Marketing Solutions:
👉https://bluivygroup.com/

Learn More about Ivy Rehab Careers: https://ivyrehab.com/

📲 LinkedIn: linkedin.com/company/blu-ivy-group