Episode 4 – Story Selling: Turning Conversations into Connections

In this episode of Brainstorming with Bergeron, Stephen Bergeron, founder and advisor at Mountain Ties, explores Phase Two of the sales ecosystem: Story Selling.

Building on the mind mapping process from Episode 3, Stephen shares how to take your unique selling propositions (USPs) and bring them to life through real-world stories that build trust, spark conversation, and uncover customer needs—without turning the meeting into an interrogation.

Learn how casual discovery, relatable examples, and a true team-selling approach can create deeper relationships and position your organization as the trusted solution. Plus, hear why involving subject matter experts (SMEs) in the sales process strengthens both internal trust and customer confidence.

💡 Next up: Phase Three – Proposal vs. Quote.

🔗 Learn more at mountainties.com or email Stephen at stephen@mountainties.com.

🎧 Available on Apple Podcasts, Spotify, Amazon, and YouTube.

Episode 3 – Mind Mapping Core Competencies for Customer Alignment

In this episode of Brainstorming with Bergeron, Stephen Bergeron, founder and advisor at Mountain Ties, kicks off a deeper dive into the sales ecosystem by exploring Phase One: Mind Mapping.

Stephen explains how internal discovery and knowledge-sharing—often locked in the minds of founders or long-time employees—can be transformed into a collaborative, organization-wide exercise. Learn how identifying your unique selling propositions (USPs), involving cross-functional teams, and building conversational sales strategies can help your company stand out and scale effectively.

This 10-minute session is packed with insights to help align your team, clarify your value, and lay the groundwork for stronger customer relationships.

💡 Next up: Phase Two – Story Selling.

🔗 Learn more at mountainties.com or email Stephen directly at stephen@mountainties.com.

🎧 Available on Apple Podcasts, Spotify, Amazon, and YouTube.

What exactly is a sales ecosystem—and why should you care? In this episode, Stephen Bergeron breaks down the interconnected parts that drive successful selling, from internal processes to external partnerships. He explores why treating sales as a standalone function limits growth, and how a systems-thinking approach can uncover new opportunities for alignment, efficiency, and impact.

Key takeaways include:

• The hidden players influencing your sales outcomes
• Why most sales strategies fall short of ecosystem thinking
• How to identify weak links in your process—and strengthen them

Want to dive deeper? Visit mountainties.com for more insights and practical tools.