The 7 Deadly Sins of Copywriting (And How to Fix Them)

Why your copy isn't converting - and the exact framework to double your revenue

🔥 The most expensive copywriting lesson I ever learned? Thinking my luxury candles would sell themselves because they had "premium specifications." Wrong. Dead wrong.

I was selling features when I should have been selling feelings. I was listing specifications when I should have been painting moments. And I was committing the deadliest sin in copywriting - focusing on logic while completely ignoring emotion.

What You'll Learn:

• Sin #1: Vagueness - Why "unlock your potential" copy converts nobody (plus the One-Question Test)
• Sin #2: Overcomplication - The psychology of choice and why the 3-3-3 Rule saves sales
• Sin #3: Self-Obsession - How to make your customer the hero (not your business)
• Sin #4: Emotional Disconnection - The 3 buying triggers that drive 95% of decisions
• Sin #5: Trust Desert - Building your Trust Pyramid™ in a scam-saturated world
• Sin #6: Weak CTAs - The formula for calls-to-action that actually convert
• Sin #7: Copy in a Silo - Why great copy dies without design and strategy integration

Key Takeaway:

Copy isn't just about words on a page - it's about creating meaningful connections that serve your audience and your objectives. The cure isn't perfection; it's awareness.

The CONVERT Method Framework:

• C - Clarify the one thing you want them to do
• O - Outcome-focused messaging
• N - Numbers and specifics
• V - Value the customer's perspective
• E - Emotion before logic
• R - Risk removal
• T - Test and optimise

🔥 Ready to turn your copy from cricket-inducing to conversion-crushing?

Brand + Messaging VIP Day - Transform your messaging using the exact framework from this episode.

Investment: $1,111 AUD | Only 4 spots per month

Book: DM @thebonniewicks on Instagram Or find more info here: Brand + Messaging VIP DAY

Your 7-Day Copy Audit Challenge:

• Day 1: Run the One-Question Test on your homepage
• Day 2: Apply the 3-3-3 Rule to your main service page
• Day 3: Count your "I/we" vs "you/your" ratio
• Day 4: Identify your primary emotional trigger
• Day 5: Audit your Trust Pyramid
• Day 6: Rewrite your main CTA using the formula
• Day 7: Check one piece of copy across all touchpoints for consistency

Connect: 📧 Substack 📱 @thebonniewicks 🌐 thebonniewicks.com

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From Cult Programming to Authentic Voice: Breaking Free, Speaking Up, and Living Fully

How to deprogram limiting beliefs, trust your intuition, and build a business that serves your life

🔥 "Growing up in a cult, you are not allowed to speak about the cult in a disparaging way. They tell you that if you leave and you speak bad about it, that you'll be thought of as dead. That is the ultimate sin. There is no coming back for that."

What does it take to go from this level of programmed silence to becoming someone who helps others find their authentic voice? Today's guest, Courtney Wilder, has made this exact transformation - and her insights about programming, deprogramming, and authentic expression will change how you think about using your voice in business and life.

What You'll Learn:

• How abandonment wounds show up in business (and why they keep you small)
• The difference between you and your business as separate entities in relationship
• Courtney's Four Cups methodology for sustainable capacity building
• Why coercive control language exists everywhere (not just in cults)
• How to practice co-regulation as a powerful healing tool
• The difference between being a victim and having victim mentality
• Why expanding wide (not going deeper) creates lasting transformation
• Practical tools for navigating fear in your body while still taking action

Courtney's Incredible Journey:

From growing up in a cult where speaking out meant social death, to becoming an intuitive coach who helps others crack open and trust themselves. Her story is proof that our deepest wounds can become our greatest gifts when we're willing to do the work.

The Four Cups Framework:

Emotional capacity, physical capacity, mental capacity, and energetic capacity - and why understanding which cup needs filling changes everything about how you rest, work, and show up.

Key Takeaway:

You are not your business. You are in a relationship with your business. When you stop expecting your business to provide all your purpose, fulfilment, and joy, both you and your business can thrive.

About Courtney Wilder:

Courtney is an intuitive life and business coach, astrologer, and author who helps people come home to themselves through embodiment, pattern recognition, and following the breadcrumbs of joy and pleasure. She specialises in helping people deprogram from limiting beliefs and expand their capacity to hold the full spectrum of human experience.

Connect with Courtney:

📱 Instagram: @seekingwilder (her favourite platform!)
🌐 Website: seekingwilder.com
📧 Substack: Courtney's Substack
📖 Book: "Words to Experience" - available wherever books are sold

The Soul Seeker Society: Join the waitlist for Courtney's transformational membership currently in its phoenix rebuild phase

Connect With Me:

📧 Substack
📱 @thebonniewicks
🌐 thebonniewicks.com

Ready to deprogram your business and build authentic capacity?

Three Days to Transform Your Life (And Why I Don't Believe in Being 'Ahead')

The simple structure that creates space, expansion, and freedom in your business and life

🔥 Hot take: The goal isn't progress, it's expansion—expanding ourselves to feel and hold more humanness.

Forget everything you've been told about productivity, getting ahead, and being 1% better every day. What if the secret to a lighter, more spacious life wasn't about doing more, but about doing things differently?

After implementing this three-day framework into my business and life, I've felt more grounded, expanded, and free than ever before. And it has nothing to do with being "ahead" of anyone else.

What You'll Learn:

• Why I don't believe we can ever be "ahead" of someone else (and why that's liberating)
• The hidden cost of constant task-switching and multitasking
• My three-day framework: Admin Day, Implement Day, Digital Detox Day
• How to cycle sync your business for maximum energy alignment
• Why taking a day OFF actually increases your revenue
• The ripple effects of working WITH your natural rhythms instead of against them
• How to create space for expansion instead of just productivity

The Three-Day Framework:

Admin Day - Batch all your small, non-urgent tasks into one focused day. Sync with luteal phase for natural organisation energy.

Implement Day - Dedicate one day monthly to learning AND immediately implementing new skills. Stop consuming without action.

Digital Detox Day - Complete disconnection from devices and business. Sync with menstruation for natural introspection and perspective.

The Uncomfortable Truth:

Research shows multitasking can reduce productivity by up to 40%. We're fragmenting our attention with small tasks all day, every day. The average person checks their phone 96 times daily—once every 10 minutes.

This isn't sustainable. It's the fast track to burnout and wondering why your business feels like a prison instead of freedom.

Key Takeaway:

Worth isn't tied to productivity or being "ahead." Our worth is intrinsic. The goal is creating a life that feels expansive, aligned, and deeply satisfying—not optimising yourself into a productivity machine.

My Personal Story:

How two hours pulling weeds in the sunshine after the worst month of my life reminded me that expansion comes from stepping outside our normal box and remembering there's a whole universe beyond our phones and problems.

🔥 Ready to create more space and expansion in your business and life?

Brand + Messaging VIP Day - Let's design a business that works WITH your energy cycles and natural rhythms, not against them.

Investment: $1,111 AUD | Only 4 spots per month

Book: DM @thebonniewicks on Instagram
Or find more info here: Brand + Messaging VIP DAY

Connect:
📧 Substack
📱 @thebonniewicks
🌐 thebonniewicks.com

Next Week: Episode 8 - The 7 Deadly Sins of Copywriting

Love the show? Leave a review and share with a fellow entrepreneur ready to stop chasing productivity and start creating expansion.