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Brand, Business, Becoming

Brand, Business, Becoming

Auteur(s): Bonnie Wicks
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Brand. Business. Becoming. with Bonnie Wicks is the podcast for entrepreneurs ready to build wildly profitable businesses that honour their authentic voice and nervous system. If you're tired of playing small, copying other people's strategies, and building a business that burns you out, this show is for you. We explore what it really takes to create magnetic authority without performing who you think you should be. Each episode blends high-level strategy with embodiment work, helping you: • Build a personal brand that attracts premium clients • Create offers that feel authentic and command top prices • Develop unshakeable confidence in your unique voice • Scale without sacrificing your soul or sanity Hosted by Bonnie Wicks, brand and embodiment coach for self-led entrepreneurs who refuse to choose between profit and purpose. Ready to burn what's false and rise in your truth? Subscribe now.2025 The Bonnie Wicks Gestion et leadership Marketing Marketing et ventes Réussite personnelle Économie
Épisodes
  • Breaking Free, Speaking Up, and Living Fully with Courtney Wilder
    Sep 17 2025

    From Cult Programming to Authentic Voice: Breaking Free, Speaking Up, and Living Fully

    How to deprogram limiting beliefs, trust your intuition, and build a business that serves your life

    🔥 "Growing up in a cult, you are not allowed to speak about the cult in a disparaging way. They tell you that if you leave and you speak bad about it, that you'll be thought of as dead. That is the ultimate sin. There is no coming back for that."

    What does it take to go from this level of programmed silence to becoming someone who helps others find their authentic voice? Today's guest, Courtney Wilder, has made this exact transformation - and her insights about programming, deprogramming, and authentic expression will change how you think about using your voice in business and life.

    What You'll Learn:

    • How abandonment wounds show up in business (and why they keep you small)
    • The difference between you and your business as separate entities in relationship
    • Courtney's Four Cups methodology for sustainable capacity building
    • Why coercive control language exists everywhere (not just in cults)
    • How to practice co-regulation as a powerful healing tool
    • The difference between being a victim and having victim mentality
    • Why expanding wide (not going deeper) creates lasting transformation
    • Practical tools for navigating fear in your body while still taking action

    Courtney's Incredible Journey:

    From growing up in a cult where speaking out meant social death, to becoming an intuitive coach who helps others crack open and trust themselves. Her story is proof that our deepest wounds can become our greatest gifts when we're willing to do the work.

    The Four Cups Framework:

    Emotional capacity, physical capacity, mental capacity, and energetic capacity - and why understanding which cup needs filling changes everything about how you rest, work, and show up.

    Key Takeaway:

    You are not your business. You are in a relationship with your business. When you stop expecting your business to provide all your purpose, fulfilment, and joy, both you and your business can thrive.

    About Courtney Wilder:

    Courtney is an intuitive life and business coach, astrologer, and author who helps people come home to themselves through embodiment, pattern recognition, and following the breadcrumbs of joy and pleasure. She specialises in helping people deprogram from limiting beliefs and expand their capacity to hold the full spectrum of human experience.

    Connect with Courtney:

    📱 Instagram: @seekingwilder (her favourite platform!)
    🌐 Website: seekingwilder.com
    📧 Substack: Courtney's Substack
    📖 Book: "Words to Experience" - available wherever books are sold

    The Soul Seeker Society: Join the waitlist for Courtney's transformational membership currently in its phoenix rebuild phase

    Connect With Me:

    📧 Substack
    📱 @thebonniewicks
    🌐 thebonniewicks.com

    Ready to deprogram your business and build authentic capacity?


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    52 min
  • Three Days to Transform Your Life (From Overwhelm to Expansion)
    Sep 16 2025

    Three Days to Transform Your Life (And Why I Don't Believe in Being 'Ahead')

    The simple structure that creates space, expansion, and freedom in your business and life

    🔥 Hot take: The goal isn't progress, it's expansion—expanding ourselves to feel and hold more humanness.

    Forget everything you've been told about productivity, getting ahead, and being 1% better every day. What if the secret to a lighter, more spacious life wasn't about doing more, but about doing things differently?

    After implementing this three-day framework into my business and life, I've felt more grounded, expanded, and free than ever before. And it has nothing to do with being "ahead" of anyone else.

    What You'll Learn:

    • Why I don't believe we can ever be "ahead" of someone else (and why that's liberating)
    • The hidden cost of constant task-switching and multitasking
    • My three-day framework: Admin Day, Implement Day, Digital Detox Day
    • How to cycle sync your business for maximum energy alignment
    • Why taking a day OFF actually increases your revenue
    • The ripple effects of working WITH your natural rhythms instead of against them
    • How to create space for expansion instead of just productivity

    The Three-Day Framework:

    Admin Day - Batch all your small, non-urgent tasks into one focused day. Sync with luteal phase for natural organisation energy.

    Implement Day - Dedicate one day monthly to learning AND immediately implementing new skills. Stop consuming without action.

    Digital Detox Day - Complete disconnection from devices and business. Sync with menstruation for natural introspection and perspective.

    The Uncomfortable Truth:

    Research shows multitasking can reduce productivity by up to 40%. We're fragmenting our attention with small tasks all day, every day. The average person checks their phone 96 times daily—once every 10 minutes.

    This isn't sustainable. It's the fast track to burnout and wondering why your business feels like a prison instead of freedom.

    Key Takeaway:

    Worth isn't tied to productivity or being "ahead." Our worth is intrinsic. The goal is creating a life that feels expansive, aligned, and deeply satisfying—not optimising yourself into a productivity machine.

    My Personal Story:

    How two hours pulling weeds in the sunshine after the worst month of my life reminded me that expansion comes from stepping outside our normal box and remembering there's a whole universe beyond our phones and problems.

    🔥 Ready to create more space and expansion in your business and life?

    Brand + Messaging VIP Day - Let's design a business that works WITH your energy cycles and natural rhythms, not against them.

    Investment: $1,111 AUD | Only 4 spots per month

    Book: DM @thebonniewicks on Instagram
    Or find more info here: Brand + Messaging VIP DAY

    Connect:
    📧 Substack
    📱 @thebonniewicks
    🌐 thebonniewicks.com

    Next Week: Episode 8 - The 7 Deadly Sins of Copywriting

    Love the show? Leave a review and share with a fellow entrepreneur ready to stop chasing productivity and start creating expansion.


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    36 min
  • Niche Wars: Why Both Sides Are Wrong (And What Smart Entrepreneurs Do Instead)
    Sep 8 2025

    The Golden Thread: Why Traditional Niching is Dead (And What Actually Works)

    The framework that lets you be multi-passionate AND wildly profitable

    🔥 The uncomfortable truth: Traditional niching advice is keeping multi-passionate entrepreneurs small, confused, and constantly second-guessing themselves.

    Right now, the business world is having an identity crisis about niching. Traditional gurus scream "NICHE DOWN OR DIE!" while rebels yell "YOU ARE THE NICHE!" Meanwhile, thousands of entrepreneurs are paralysed, not knowing whether to specialise or diversify.

    But we're asking the wrong question. The real question isn't whether to niche or not to niche. The real question is: What's your golden thread?

    What You'll Learn:

    • Why traditional demographic and service niching is limiting your potential
    • The McDonald's gourmet disaster (and what it teaches about brand coherence)
    • How Dan Koe makes millions talking about "everything" (spoiler: it's not random)
    • The Golden Thread Method that lets you be authentically multi-passionate
    • Why "airy fairy" transformation words actually work better than specific demographics
    • The difference between strategic authenticity and scattered authenticity
    • Real examples of transformation niching in action

    My Personal Story:

    How my daughter's daycare meltdown reminded me why I built a business that serves my life (not the other way around) - and why this flexibility is only possible when your positioning is crystal clear.

    The Game-Changing Framework:

    Transformation Niching - Instead of niching by WHO you serve or WHAT you do, niche by the transformation you facilitate. Find your one golden word (Freedom, Confidence, Clarity) and weave it through everything.

    Key Takeaway:

    The gold isn't just in the niches. The gold is in the cohesion. You can be everything you are - you just need to know why it all connects and be intentional with what you spotlight.

    🔥 Ready to discover your golden thread and create cohesive positioning that attracts premium clients?

    Brand + Messaging VIP Day - We'll uncover your transformation niche and turn your multi-passionate nature into magnetic messaging that makes perfect sense.

    Investment: $1,111 AUD | Only 4 spots per month

    Book: DM @thebonniewicks on Instagram
    Or find more info here: Brand + Messaging VIP DAY

    Connect:
    📧 Substack
    📱 @thebonniewicks
    🌐 thebonniewicks.com

    Next Week: Episode 7 - Three Days to Transform Your Life And Business

    Love the show? Leave a review and share with a fellow multi-passionate entrepreneur who's tired of trying to fit into someone else's niche box.


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    24 min
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