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Brand Strategy Unwankified

Brand Strategy Unwankified

Auteur(s): Bec Hughes | Brand Strategy Mentor
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À propos de cet audio

 The Brand Strategy Unwankified podcast, hosted by Bec Hughes, is the no BS space for brand designers and creators who want to learn brand strategy and sell it as a service. If you’re over the jargon and gatekeeping of the ‘exclusive club’, and want practical, honest tools, tips and insights, you’re in the right place. ~ Why listen… this podcast is dedicated to helping brand designers confidently add strategy to their skillset and create a lucrative revenue stream. ~ What you’ll hear… real talk on pricing, selling, frameworks, and processes, with expert insights and case studies. ~ The vibe… cheeky, straight-talking, simplified, and totally unwankified. Subscribe and let’s dive in!© Becky Hughes 2025 All rights reserved. Art Marketing Marketing et ventes Réussite personnelle Économie
Épisodes
  • 114. Can You Offer a Lite Version of Strategy?

    114. Can You Offer a Lite Version of Strategy?
    Sep 23 2025

    Is it possible to offer a 'lite' version of brand strategy without cutting corners or lowering your standards?

    You can’t just leave bits out of brand strategy and expect the same outcome... but in this episode I share the 3 levers you can adjust without dumbing things down.

    • Depth – how deeply you explore

    • Deliverables – how you package and present the outputs

    • Delegation – who does the work: you, your client, or both

    You’ll also learn when a tiered approach to brand strategy works best, and the ground rules for creating a 'lite' offer.

    Want to connect with me?

    The Brand Method program

    Free Brand Strategy Confidence Training

    Find me on Instagram

    Eps 83 - My 5 Pillar Brand Strategy Research Framework
    Voir plus Voir moins
    18 min
  • 113. Becoming a Brand Strategist with Jacob Cass

    113. Becoming a Brand Strategist with Jacob Cass
    Sep 9 2025

    In this episode, I had the pleasure of talking shop with Jacob Cass.

    We cover a lot of ground, including:

    • Jacob’s own journey from brand designer to brand strategist • The role of a brand strategist • How brand builders can become a strategic partner to their clients • The biggest challenges facing designers and brand builders • What’s happening at the Brand Builders Summit on 16-19 Sept >>> Get your FREE Summit ticket here

    About Jacob Cass:

    Jacob Cass is a brand designer, strategist, educator, and business coach, as well as the founder of JUST Creative - a renowned branding and design consultancy that also serves as an industry-leading blog and vibrant community. He is also the brains behind the Brand Builders Summit.

    Connect with Jacob on Instagram

    Connect with Bec Hughes:

    Check out The Brand Method

    Find me on Instagram
    Voir plus Voir moins
    59 min
  • 112. Why I Skip Brand Archetypes

    112. Why I Skip Brand Archetypes
    Sep 3 2025

    Brand archetypes are everywhere—but are they really helping your strategy?

    In this episode of Brand Strategy Unwankified, I share why I don’t use brand archetypes and what I do instead.

    I cover:

    • Why archetypes seem appealing but lead to sameness

    • How they amplify industry clichés

    • Why the illusion they create of strategy is only skin deep

    • What I focus on in my brand strategy process instead

    That's right. I want you to ditch The Explorer, The Magician and The Sage, and think differently.

    Want to connect with me?

    The Brand Method program

    Free Brand Strategy Confidence Training

    Find me on Instagram

    Book a Strategy Springboard Sesh
    Voir plus Voir moins
    21 min
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