If you're frustrated because your content isn't performing despite having great expertise and valuable insights to share, you can make a few simple swaps to address the issue. The problem isn't your knowledge, it's that you're using outdated content approaches and treating Instagram like it's your email list.

Today I'm giving you specific content swaps that will take your posts from basic to scroll-stopping, because here's the truth: you can't just repurpose content across platforms and expect it to work. Every platform has a different purpose and people go there expecting different things. When you try to make your Instagram posts do the job of your emails or podcast episodes, everything suffers.

I'm breaking down the exact swaps I use with my media mapping framework to transform generic topics into platform-native content that actually converts. From connection-focused posts that go beyond "here's my morning routine" to credibility content that does more than just share client screenshots, these swaps will help you create content that feels fresh, specific, and engaging.

The reality is that many of you think you're bad at content creation, but you're actually just being lazy with your content strategy. You're stuck in a repurposing cycle that's making you work harder, not smarter, because content that doesn't perform means you have to create two to three times more of it to get the same results.

• Why diary-style posts aren't connecting
• How to make trend-based content actually valuable
• The credibility content upgrade
• Why your framework posts aren't landing
• The platform-specific approach

Connect with me:

• Website

• Join our email list!

• Instagram

• Pinterest

Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we’ve thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer

Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience

If you're spending hours creating beautiful content that gets crickets for engagement, the problem isn't your design skills or your expertise. It's probably your content topics! This episode will show you exactly how to fix it.

Today I'm breaking down the framework I use to evaluate every single content topic before it goes live. Here's the truth: a great content topic can make mediocre design and copy perform well, but even the most beautiful, expertly crafted content will flop if the topic doesn't land. I spend more time ideating content topics than I do on creative, editing, or scripting, because when you nail the topic, everything else becomes easier.

I'm sharing the exact 5 filter system I use to test whether a content topic will actually stop the scroll and convert, or if it's destined to get lost in the noise. From understanding the difference between "specific" and "niche" (they're not the same thing) to making sure your topics showcase your unique expertise without being too broad, this framework will transform how you approach content creation.

I'm giving you real examples from my own content, including posts that could have performed better and exactly how I would fix them using this system. Plus, I'm sharing how this process saves me time on caption writing because when your content topic is strong enough, you don't need to rely on heavy captions to carry the message.

• Why content topics matter more than design or copy
• The difference between "specific" and "niche"
• How to make content personal to your expertise without making it hyper niche
• The attention-grabbing formula that gets people to stop scrolling
• Why trying to teach a "whole textbook" in one post is killing your engagement

Connect with me:

• Website

• Join our email list!

• Instagram

• Pinterest

Related Episodes:

• Ep 149 - The Art of Sublte Selling: Why Your Direct Marketing Isn't Working Anymore

Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we’ve thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer

Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience

If you're still repurposing emails into Instagram posts and wondering why your content isn't converting, this conversation will completely shift how you approach content creation in 2025.

Today I'm joined by my friend and client Dielle Charon, founder of For the 23%, for a deep dive into what's actually working in content right now versus what we used to be able to get away with. We're both seeing the same shift: the passive content strategies that worked a year ago simply aren't cutting it anymore, and the creators who are thriving are the ones treating content creation like the full-time job it actually is.

Dielle shares her journey from being able to coast on repurposed content to having to completely revamp her approach, including her storytelling framework where you spend 50% of your content just painting the problem before sharing any solution. We're also diving into why studying content creators (not just business coaches) has been game-changing for understanding how people actually consume content on these platforms.

From our content creation routines to what's working (and what's definitely not working) in 2025, this conversation covers the mindset shifts, practical strategies, and honest truths about what it takes to create content that actually converts. We're also addressing the content heartbreak that comes with platforms changing and why fighting the algorithm is the least productive thing you can do with your time.

• The storytelling framework that's converting
• Why studying content creators beats studying coaches
• The shift from passive to active content creation
• Content creation systems that actually work
• What's not working anymore

Connect with me:

• Website

• Join our email list!

• Instagram

• Pinterest

Connect with Dielle

• The WOC Business Show
• Instagram
• Youtube

Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we’ve thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer

Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience