If you're frustrated because your content isn't performing despite having great expertise and valuable insights to share, you can make a few simple swaps to address the issue. The problem isn't your knowledge, it's that you're using outdated content approaches and treating Instagram like it's your email list.

Today I'm giving you specific content swaps that will take your posts from basic to scroll-stopping, because here's the truth: you can't just repurpose content across platforms and expect it to work. Every platform has a different purpose and people go there expecting different things. When you try to make your Instagram posts do the job of your emails or podcast episodes, everything suffers.

I'm breaking down the exact swaps I use with my media mapping framework to transform generic topics into platform-native content that actually converts. From connection-focused posts that go beyond "here's my morning routine" to credibility content that does more than just share client screenshots, these swaps will help you create content that feels fresh, specific, and engaging.

The reality is that many of you think you're bad at content creation, but you're actually just being lazy with your content strategy. You're stuck in a repurposing cycle that's making you work harder, not smarter, because content that doesn't perform means you have to create two to three times more of it to get the same results.

• Why diary-style posts aren't connecting
• How to make trend-based content actually valuable
• The credibility content upgrade
• Why your framework posts aren't landing
• The platform-specific approach

Connect with me:

• Website

• Join our email list!

• Instagram

• Pinterest

Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we’ve thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer

Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience

If you're spending hours creating beautiful content that gets crickets for engagement, the problem isn't your design skills or your expertise. It's probably your content topics! This episode will show you exactly how to fix it.

Today I'm breaking down the framework I use to evaluate every single content topic before it goes live. Here's the truth: a great content topic can make mediocre design and copy perform well, but even the most beautiful, expertly crafted content will flop if the topic doesn't land. I spend more time ideating content topics than I do on creative, editing, or scripting, because when you nail the topic, everything else becomes easier.

I'm sharing the exact 5 filter system I use to test whether a content topic will actually stop the scroll and convert, or if it's destined to get lost in the noise. From understanding the difference between "specific" and "niche" (they're not the same thing) to making sure your topics showcase your unique expertise without being too broad, this framework will transform how you approach content creation.

I'm giving you real examples from my own content, including posts that could have performed better and exactly how I would fix them using this system. Plus, I'm sharing how this process saves me time on caption writing because when your content topic is strong enough, you don't need to rely on heavy captions to carry the message.

• Why content topics matter more than design or copy
• The difference between "specific" and "niche"
• How to make content personal to your expertise without making it hyper niche
• The attention-grabbing formula that gets people to stop scrolling
• Why trying to teach a "whole textbook" in one post is killing your engagement

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• Website

• Join our email list!

• Instagram

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Related Episodes:

• Ep 149 - The Art of Sublte Selling: Why Your Direct Marketing Isn't Working Anymore

Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we’ve thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer

Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience

If you're still repurposing emails into Instagram posts and wondering why your content isn't converting, this conversation will completely shift how you approach content creation in 2025.

Today I'm joined by my friend and client Dielle Charon, founder of For the 23%, for a deep dive into what's actually working in content right now versus what we used to be able to get away with. We're both seeing the same shift: the passive content strategies that worked a year ago simply aren't cutting it anymore, and the creators who are thriving are the ones treating content creation like the full-time job it actually is.

Dielle shares her journey from being able to coast on repurposed content to having to completely revamp her approach, including her storytelling framework where you spend 50% of your content just painting the problem before sharing any solution. We're also diving into why studying content creators (not just business coaches) has been game-changing for understanding how people actually consume content on these platforms.

From our content creation routines to what's working (and what's definitely not working) in 2025, this conversation covers the mindset shifts, practical strategies, and honest truths about what it takes to create content that actually converts. We're also addressing the content heartbreak that comes with platforms changing and why fighting the algorithm is the least productive thing you can do with your time.

• The storytelling framework that's converting
• Why studying content creators beats studying coaches
• The shift from passive to active content creation
• Content creation systems that actually work
• What's not working anymore

Connect with me:

• Website

• Join our email list!

• Instagram

• Pinterest

Connect with Dielle

• The WOC Business Show
• Instagram
• Youtube

Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we’ve thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer

Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience

You have all the strategies, all the frameworks, and all the tools, but you're still not implementing them. At this point, you know the problem isn't your lack of knowledge.

Today I'm switching things up from my usual strategy heavy episodes to tackle the real issue that's keeping you stuck: your mindset around marketing and content creation.

After being surrounded by entrepreneurs outside my direct industry, I've realized we're complaining about posting 3 times a week while others are treating content creation like the full-time job it actually is.

The truth is, we're headed toward a future where you can't afford to be on just 1 platform anymore, and if you can't manage 2 posts now, you're going to struggle when the standard becomes 6 posts across multiple platforms just to crack six figures. This isn't about adding more to your to-do list, it's about fundamentally shifting how you think about content and marketing in your business.

I'm walking you through the exact mindset shifts that have allowed me to expand my marketing platforms and treat content creation like what it actually is: the primary way I make money. From stopping the comparison trap with other niches to understanding why discomfort in content creation is actually data, these shifts will change how you approach your entire marketing strategy.

• How to reframe every post as a salesperson knocking on 1,000 doors
• The difference between teaching and selling through content
• Why comparing your content to other niches is sabotaging your strategy
• How comfort in content creation is actually preventing your growth
• The mindset shift from inspiration-based posting to systematic content creation

Connect with me:

• Website

• Join our email list!

• Instagram

• Pinterest

Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we’ve thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer

Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience

If you're creating content that feels like it's screaming into the void, getting minimal engagement, and not converting to sales, you're probably missing at least 1 of these 4 critical components.

Today, I'm breaking down the framework I use to evaluate every single piece of content before it goes live. And it's the same system that separates content that converts from content that flops.

Here's the thing: if you're approaching every piece of content thinking it needs to directly convert to a sale, you're setting yourself up for frustration and overwhelm. That's not how social media works, and it's definitely not how you build a sustainable content strategy that actually grows your business.

I recently went back through my own content and realized I was making some of these mistakes too. I looked at every post I've stopped to engage with, save, or share, and they all had these 4 elements. When I audited my own feed with this lens, I found only two posts that would have made me stop scrolling, and that explained everything about my reach and engagement.

This framework works whether you're creating carousels, reels, or any other format on Instagram. It's designed to move people through your social media funnel to whatever your actual conversion goal is: your email list, podcast, freebie, or YouTube channel. And the best part? Once you nail these four components, your content becomes evergreen and continues working for you long-term.

• The captivating hook formula
• How to craft a clear message
• Creative format strategies
• Call-to-action variety
• Why captions aren't what they used to be

Most entrepreneurs make business decisions based solely on sales data. But I've learned that auditing your entire marketing ecosystem gives you a much clearer picture of what's actually working and what needs to change.

In today's episode, I'm walking you through the comprehensive marketing audit framework I use to make informed business decisions in my seven-figure creative agency. This isn't about analyzing individual content performance. It's about taking a 360-degree view of your messaging, positioning, funnel, brand perception, and systems to understand why certain offers aren't converting or why you're attracting unqualified leads.

I'm sharing how this audit approach helped me realize that people were buying our rebrand service first, then Sales Studio, when I wanted Sales Studio to be the entry point. That insight led me to completely reposition Sales Studio as campaign support that helps people make money, which then funds their rebrand investment.

You'll learn the 5 key areas I audit:

1. service and audience alignment
2. messaging and positioning
3. content performance
4. conversion points in your funnel
5. visual branding consistency

Plus, I'm breaking down how to use these findings to make strategic decisions about offer direction, platform focus, and whether you need new systems or just need to double down on what's already working.

In this episode, we're chatting about:
• The 5-part marketing audit framework

• How I repositioned Sales Studio

• Beyond vanity metrics

• How audit findings should inform offer direction, platform focus, and resource allocation

Connect with me:

• Website

• Join our email list!

• Instagram

• Pinterest

Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we’ve thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer

Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience

Over the last year and a half, I completely transformed my social media strategy from sales-first to brand-first marketing. The results have been incredible: increased reach, higher conversion rates, better engagement, and more qualified leads across every metric I track.

In today's episode, I'm breaking down exactly how I made this shift and why it's been a game-changer for my seven-figure creative agency. If you're tired of your social media feeling like a constant sales pitch that's not converting, or if you notice your engagement drops every time you launch, this episode is for you.

I'm sharing the 5 specific problems I discovered with sales-first marketing. Plus, I'm walking you through my exact framework for transitioning your audience without confusing them or tanking your sales.

You'll learn how to retrain both the platform algorithm and your audience to expect something different from you, why storytelling sells better than direct pitches, and how to make your social media feel exclusive while moving conversions to email, podcasts, or other channels where people are actually ready to buy. The best part? Social media gets to feel fun and creative again instead of something you have to do to make money.

In this episode, we're chatting about:
• The 5 problems with sales-first marketing

• Brand-first marketing framework

• The transition strategy

• Platform exclusivity method

Connect with me:

• Website

• Join our email list!

• Instagram

• Pinterest

Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we’ve thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer

Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience

If you're creating hyper-specific content focused on direct selling and wondering why your posts aren't performing like they used to, you're probably skipping 2 crucial parts of your social media funnel.

In today's episode, I'm breaking down something controversial: not every piece of content is meant to convert immediately!

I know that sounds crazy when you're trying to grow your business, but hear me out. With how social media algorithms have evolved, the old strategy of making every post a direct pitch to your offer just isn't working anymore.

I'm sharing my A-B-C framework for social funnels that's helped me build my seven-figure design agency. Most entrepreneurs are obsessing over the bottom of the funnel (conversion) while completely ignoring attraction and building content—which is why their audience isn't engaging and their sales calls aren't booking.

You'll discover why your content needs to move people from audience member to follower to community member before they're ready to buy, how to create attraction content that's general enough to bring new people in but specific enough to stay relevant to your brand, and why the building phase is where most people confuse connection-building with direct selling. Plus, I'm revealing why I take most of my conversion content off social media entirely and into email sequences, private podcasts, and sales calls where people are actually ready to buy.

In this episode, we're chatting about:
• The A-B-C social funnel framework

• Why direct selling content doesn't perform

• The building phase mistake

• Moving conversion off social media

Connect with me:

• Website

• Join our email list!

• Instagram

• Pinterest

Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we’ve thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer

Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience