Authenticity isn’t just about “being yourself” in a vague sense. It’s about showing your creative process, your experiments, your successes—and yes, even your failures. Fans these days crave transparency. They want to see behind the scenes—whether that’s messy practice sessions, writing demos that don’t quite work, or exploring completely new art forms alongside your music.

We are at the edge of something extraordinary. Every choice, every word, every act of creation ripples across the universe. In this slow, meditative talk set to cosmic piano, we explore the power of choosing beauty over hatred, love over indifference, and creation over destruction.

The chilling effect is a legal and psychological term, but in the context of being a creator, it’s that feeling of holding back. It’s when you have a great idea for a social media post, a new song, or a bold lyric, but you stop yourself because you’re worried about the backlash. It’s the fear of trolls, malicious reporting, or false accusations that makes you self-censor.

In this two-minute crash course, Alexander cuts through the noise and tells new musicians why throwing money at ads, playlists, and shady promoters won’t grow a career.

Today’s episode is for the artists, musicians, and creative souls who feel stuck. Maybe you’ve been sitting on a half-finished EP, a folder of voice notes, or an idea for a single that never quite leaves your head.

We should all be using AI to make society better. We should be using it, sparingly, to help us be better at what we do.

But we should not abandon reason for baseless, personal attacks.

Today, I want to talk about a powerful tool in a new musician’s marketing arsenal: authenticity. When you’re just starting out, it can be tempting to project an image of perfection, to hide the struggle and only show the success. But in a world of polished content, vulnerability is what truly connects you to your audience.

Let’s be honest: creativity doesn’t cost anything. It starts with a rhythm in your chest, a thought while walking, a lyric you whisper into your sleeve before you forget. It’s free. Natural. But in the music world, creativity alone is never enough. It’s not serious unless you paid for it.