Today on the Community podcast Kristina is chatting with Megan Kachigan; copywriter, strategist, and the powerhouse behind ‘Values First Marketing’. In this conversation Megan shares how she evolved from a frustrated copywriter into a holistic marketer who helps clients find and amplify their authentic voice.

Together, they unpack:

• Why values-based marketing builds long-term trust.
• How to identify hooks and headlines that truly resonate.
• Why not all likes are created equal.
• The double edged sword of being polarizing online.
• How to lead with your story, and why bro-marketing tactics might bring short-term gains but cost you long-term credibility.
• The role of urgency in marketing.
• And more!

This conversation is for anyone who's ever felt like they’re shouting into the void on social media or struggling to make their messaging connect. If you’re ready to shift from feeling salesy to truly being of service to your audience on social media and build a community around your brand while you’re at it—this episode is for you.

Ready to be part of a community that supports your growth? Join us at The Social Business Club and use the code PODCAST for your first month for just $1.

Connect with Megan:
Values-First Marketing Podcast
Instagram
Website
Free Messaging Audit

Mentioned in the Episode:
The Ops Shop

Kristina on Megan's Podcast

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For Your Information:

• Host your podcast on Buzzsprout!

•Use Code ‘PODCAST’ For Your First Month For $1 Inside The Social Business Club

• Join our favourite scheduling platform Later

• FLODESK Affiliate Code | 50% off your first year!

Don’t forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform!

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Not everyone should outsource their Social Media and Podcasting.

In this episode of Community, Kristina is walking you through who is a good fit to outsource to an agency like The Social Snippet and who might be better suited to bootstrap!

Here’s what it takes to actually have a lot of success as a Social Snippet client and how to know when the timing is right —the answer might surprise you.

It is possible to both over outsource and under outsource! Join Kristina for this episode to learn how to strike your perfect balance!

Mentioned in the Episode:
Check out The Social Business Club and use code 'podcast' for your first month for $1!
The Wellness Lab

Send me a text!

Support the show

For Your Information:

• Host your podcast on Buzzsprout!

•Use Code ‘PODCAST’ For Your First Month For $1 Inside The Social Business Club

• Join our favourite scheduling platform Later

• FLODESK Affiliate Code | 50% off your first year!

Don’t forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform!

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It’s a whole new era for Kristina as she became a mom to Jack on June 10th. Today she’s getting real with Maria about this huge change in her personal life.

They talk about how they prepared for Kristina’s time off, how when your identity shifts, your priorities sharpen and how they are building a business that supports the lives they want to live and not lives that support the business they’ve built.

Kristina is sharing all her early learnings from mixing motherhood and business; what’s been easy, what’s been hard and what’s been most surprising so far.

This episode is for you if:

• You are a mom balancing life and business.
• You are going through significant changes in your personal life.
• You want to build a business that supports all your life goals.
• You want real talk about the guilt that comes with doing things differently.

Tune in, share it with a friend, and let it be the reminder you need: you can build a business that serves your life!

Mentioned in Episode:

Join us in The Social Business Club and get your first month for just $1! (use code: podcast)

Podcasther

Join Founders Club

Send me a text!

Support the show

For Your Information:

• Host your podcast on Buzzsprout!

•Use Code ‘PODCAST’ For Your First Month For $1 Inside The Social Business Club

• Join our favourite scheduling platform Later

• FLODESK Affiliate Code | 50% off your first year!

Don’t forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform!

Website . Instagram . Facebook . Linkedin