Is the content you’re creating community-first content?

In this episode of Community we’re talking all about what it really means to create community-first content, build a community-first content strategy and why connection always trumps virality.

Do you want content that actually converts on social media?

You may be looking at the wrong metrics.

Whether you're posting to Instagram, recording a podcast, or launching a new offer, this episode unpacks how to move away from vanity metrics and lean into cultivating meaningful and profitable relationships.

Tune to start building the trust that sells today!

Mentioned in the Episode:

The Wellness Lab

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Support the show

For Your Information:

• Host your podcast on Buzzsprout!

•Use Code ‘PODCAST’ For Your First Month For $1 Inside The Social Business Club

• Join our favourite scheduling platform Later

• FLODESK Affiliate Code | 50% off your first year!

Don’t forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform!

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Today on the Community podcast Kristina is chatting with Megan Kachigan; copywriter, strategist, and the powerhouse behind ‘Values First Marketing’. In this conversation Megan shares how she evolved from a frustrated copywriter into a holistic marketer who helps clients find and amplify their authentic voice.

Together, they unpack:

• Why values-based marketing builds long-term trust.
• How to identify hooks and headlines that truly resonate.
• Why not all likes are created equal.
• The double edged sword of being polarizing online.
• How to lead with your story, and why bro-marketing tactics might bring short-term gains but cost you long-term credibility.
• The role of urgency in marketing.
• And more!

This conversation is for anyone who's ever felt like they’re shouting into the void on social media or struggling to make their messaging connect. If you’re ready to shift from feeling salesy to truly being of service to your audience on social media and build a community around your brand while you’re at it—this episode is for you.

Ready to be part of a community that supports your growth? Join us at The Social Business Club and use the code PODCAST for your first month for just $1.

Connect with Megan:
Values-First Marketing Podcast
Instagram
Website
Free Messaging Audit

Mentioned in the Episode:
The Ops Shop

Kristina on Megan's Podcast

Send me a text!

Support the show

For Your Information:

• Host your podcast on Buzzsprout!

•Use Code ‘PODCAST’ For Your First Month For $1 Inside The Social Business Club

• Join our favourite scheduling platform Later

• FLODESK Affiliate Code | 50% off your first year!

Don’t forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform!

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Not everyone should outsource their Social Media and Podcasting.

In this episode of Community, Kristina is walking you through who is a good fit to outsource to an agency like The Social Snippet and who might be better suited to bootstrap!

Here’s what it takes to actually have a lot of success as a Social Snippet client and how to know when the timing is right —the answer might surprise you.

It is possible to both over outsource and under outsource! Join Kristina for this episode to learn how to strike your perfect balance!

Mentioned in the Episode:
Check out The Social Business Club and use code 'podcast' for your first month for $1!
The Wellness Lab

Send me a text!

Support the show

For Your Information:

• Host your podcast on Buzzsprout!

•Use Code ‘PODCAST’ For Your First Month For $1 Inside The Social Business Club

• Join our favourite scheduling platform Later

• FLODESK Affiliate Code | 50% off your first year!

Don’t forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform!

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It’s a whole new era for Kristina as she became a mom to Jack on June 10th. Today she’s getting real with Maria about this huge change in her personal life.

They talk about how they prepared for Kristina’s time off, how when your identity shifts, your priorities sharpen and how they are building a business that supports the lives they want to live and not lives that support the business they’ve built.

Kristina is sharing all her early learnings from mixing motherhood and business; what’s been easy, what’s been hard and what’s been most surprising so far.

This episode is for you if:

• You are a mom balancing life and business.
• You are going through significant changes in your personal life.
• You want to build a business that supports all your life goals.
• You want real talk about the guilt that comes with doing things differently.

Tune in, share it with a friend, and let it be the reminder you need: you can build a business that serves your life!

Mentioned in Episode:

Join us in The Social Business Club and get your first month for just $1! (use code: podcast)

Podcasther

Join Founders Club

Send me a text!

Support the show

For Your Information:

• Host your podcast on Buzzsprout!

•Use Code ‘PODCAST’ For Your First Month For $1 Inside The Social Business Club

• Join our favourite scheduling platform Later

• FLODESK Affiliate Code | 50% off your first year!

Don’t forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform!

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Hey Community family, in today’s episode, Kristina sits down with sought-after business advisor, executive coach, podcast host and keynote speaker/moderator Marissa Teeter.

Marissa is an exceptional communicator and facilitator with over 20 years of business development, wealth management and executive leadership under her belt. She has held corporate executive roles, helped build and run a boutique wealth management firm, consulted for Fortune 500 companies, and helped fuel a handful of start-up companies along the way. Now, Marissa enjoys working with entrepreneurs, business owners and business executives alike to fuel their leadership capabilities, drive business growth, enhance team engagement, foster change management, and support personal growth and overall wellbeing for high performance individuals.

In this episode of Community Marissa shares her journey from a 20-year career as an executive in wealth management to launching her own thriving executive coaching business. In just six months, she built a six-figure business—entirely by tapping into the strength of her existing network. No fancy launch, no perfect website, just clear intention, confidence, and real conversations.

Together, Kristina and Marissa dive deep into:

• Why you need to start before you're ready (and stop waiting for the business cards)
• How to identify and activate the people already cheering you on
• Building your personal board of directors (and how to ask them to join it)
• Why specificity in your asks makes all the difference
• The myth of competition, and why there's room for all of us

If you’ve been sitting on your next big idea, stuck in perfectionism, or wondering how to grow your business with heart, this one is for you.

If this episode sparked something in you DM us and let us know, we’d love to celebrate what you’re up to!

Ready to be part of a community that supports your growth? Join us at The Social Business Club and use the code PODCAST for your first month for just $1.

Connect with Marissa:
Instagram
Website
LinkedIn
Teeter Talks Podcast

Also Mentioned in the Episode:
Big Idea To Bestseller

Send me a text!

Support the show

For Your Information:

• Host your podcast on Buzzsprout!

•Use Code ‘PODCAST’ For Your First Month For $1 Inside The Social Business Club

• Join our favourite scheduling platform Later

• FLODESK Affiliate Code | 50% off your first year!

Don’t forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform!

Website . Instagram . Facebook . Linkedin

Normally we really push our clients to use new social media features when they drop, typically they help your reach and your engagement, but this feature might be different.

In today’s episode of Community, Kristina and Maria are breaking down Instagram rollout of automated commenting and whether or not you should be using this new feature. They share their own past experiences with automated engagement tools, including the time The Social Snippet account got deleted!

Tune in to hear:

• Kristina and Maria’s past mishaps with automated commenting.
• The difference between engagement that builds relationships and engagement that just builds numbers
• The truth about Meta’s experiments with AI comments and AI "avatars"
• Our go-to engagement formula: 15 minutes a day, 5 days a week—no bots required
• Stop chasing vanity metrics and start building real Community!

Mentioned in this episode:
Learn More About Automated Commenting
Join The Social Business Club and use code PODCAST to get your first month for just $1!
Join Our Instagram Broadcast Channel
The Ops Shop
How to Use ChatGPT To Come Up With Podcast Interview Questions

Send me a text!

Support the show

For Your Information:

• Host your podcast on Buzzsprout!

•Use Code ‘PODCAST’ For Your First Month For $1 Inside The Social Business Club

• Join our favourite scheduling platform Later

• FLODESK Affiliate Code | 50% off your first year!

Don’t forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform!

Website . Instagram . Facebook . Linkedin

If you’ve ever felt nervous or unsure where to start on TikTok, this is for you!
In this episode of Community, Kristina is joined by Timoté Chanut and Pedro Antunes, the dynamic duo behind Young With Solutions — an award winning TikTok agency that has helped over 400 brands go viral and grow with intention.

If you’ve ever felt nervous about showing up on TikTok, this is the episode for you. Timoté and Pedro are breaking down why TikTok is the most influential platform for trends today.

In this episode you’ll learn:

• Why TikTok should be the first place you test content (and why it helps all your other platforms).
• What kinds of content actually perform best.
• The secret to creating a viral series people remember.
• Why brands should think like creators.
• How any type of content can thrive with the right short-form strategy
• Tune in to hear how TikTok could be your brand’s next big breakthrough.

Connect with Tim and Pedro:
Website
Instagram
Pedro Instagram
Timoté TikTok
Timoté LinkedIn
Pedro LinkedIn

Mentioned in the Episode:
The Ops Shop
Ready to be part of a community that supports your growth? Join us at The Social Business Club and use the code PODCAST for your first month for just $1.

Send me a text!

Support the show

For Your Information:

• Host your podcast on Buzzsprout!

•Use Code ‘PODCAST’ For Your First Month For $1 Inside The Social Business Club

• Join our favourite scheduling platform Later

• FLODESK Affiliate Code | 50% off your first year!

Don’t forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform!

Website . Instagram . Facebook . Linkedin

Today we’re flipping the script! Kristina is in the hot seat, for our first ever Diary Of

This CEO episode. Ben is asking behind-the-scenes questions to take you to the front-row of The Social Snippet.

In this episode Kristina and Ben are talking about The Social Snippet’s growth, what it really looks like to lead a business from the inside, and the shifts that

Kristina has had to make to get to where she is today.

Some topics include:

• What it actually means to step back as a founder.
• The myth of “figuring it all out” in business.
• Letting go of urgency and learning to trust your instincts.
• What clients to turn away (even if the money is good!)
• And so much more!

This conversation is honest, raw, and incredibly insightful for anyone building something of their own!

Mentioned in the Episode:
Sustainable scaling with Ali Hicks-Wright
Diary Of A CEO
Connect with Ben
Join The Social Business Club and use code podcast for your first month for $1
Big Idea To Bestseller

Send me a text!

Support the show

For Your Information:

• Host your podcast on Buzzsprout!

•Use Code ‘PODCAST’ For Your First Month For $1 Inside The Social Business Club

• Join our favourite scheduling platform Later

• FLODESK Affiliate Code | 50% off your first year!

Don’t forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform!

Website . Instagram . Facebook . Linkedin