Perfection sounds noble, but it’s quietly strangling your pipeline. We pull back the curtain on a truth most high-growth founders live by: good is good enough when you’re trying to earn trust, learn fast, and sell more. If you’ve been stalling on posts, emails, or offers because the headline isn’t perfect or the design needs one more pass, this conversation gives you a safer—and far more profitable—path to action.

We start by naming the real enemy: perfectionism disguised as quality control. Then we show how consistent, “good” marketing outperforms flawless drafts that never ship. You’ll hear why rhythmic activity leads to rhythmic acquisition, how to set a sustainable publishing cadence, and where to place lightweight quality guardrails so messages are clear without slowing to a crawl. We discuss using live market feedback—opens, clicks, replies, objections—to tighten your copy, refine your offer, and speak in your customer’s language. Along the way, we share relatable examples, including typos that slipped through yet still converted, and the mindset shift that lets you hit send with confidence.

By the end, you’ll have a simple system to publish on schedule, repurpose content without burnout, and measure what matters: conversations booked and revenue created. Expect practical guidance on building trust through visibility, turning small, consistent actions into compounding results, and focusing on outcomes over opinions. Ready to trade anxiety for momentum and finally ship the work that moves the needle?

Subscribe for more growth playbooks, share this with a founder who needs the nudge, and leave a quick review to tell us the one action you’ll publish within 24 hours.

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www.markfitzgerald.com

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Email me at: mark@markfitzgerald.com

Your P&L tells a story about yesterday. Growth happens when you learn the numbers that steer tomorrow. Mark breaks down the 12 essential metrics that connect your marketing to profit, showing how small improvements across the funnel compound into outsized gains. If you’ve ever felt outspent by “marketing gorillas,” this is the playbook they’re using—clear, practical, and built for real businesses.

We start by challenging the habit of relying on year-end accounts, then map a smarter path from leads to prospects to paying customers. You’ll hear a simple comparison between a cold e-commerce push and a nurture-first campaign that multiplies conversions at the same ad spend. From there, we unpack the full chain: leads, prospect conversion, active prospects, customer conversion, number of sales, average order value, and total revenue—then translate those into gross margin, overheads, salaries, and net profit before tax. Along the way, you’ll learn why breakeven is the most liberating number in your business and how it lets you spend more, acquire faster, and outpace competitors without gambling.

Mark also shares a straightforward model for right-sized growth: products and services are the wings, marketing is the thrust, and overheads are the fuselage. Keep the wings strong, the thrust steady, and the body lean, and you’ll fly farther with less stress. Expect practical guidance on rounding to useful units, building a monthly scorecard, and deciding where to focus first—conversion, margin, or average order value—so every move compounds.

Ready to stop guessing and start scaling with clarity? Follow the 12 numbers, build your scorecard, and turn your marketing into a reliable profit engine. If this was helpful, subscribe, share it with a founder who needs it, and leave a quick review to help more builders find the show.

For more help and FREE tools and resources please visit..

www.markfitzgerald.com

or reach out to me on...

Email me at: mark@markfitzgerald.com

We map a practical path from honest annual review to a marketing system that funds itself, then anchor it all with the TERMS framework so your business supports your life. The goal is clarity: know your numbers, face setbacks, and plan a year you can actually live.

• marketing reframed as a repeatable, self-funding system
• radical honesty about goals, misses, and patterns
• the risk of avoidance illustrated by a tax-bill story
• numbers-first planning to guide investment and focus
• the TERMS framework for human-centered growth
• designing a 12-month plan with tests and thresholds
• choosing growth over drift through weekly reviews

Check out my website, which is just my name, which is markfitzgerald.com, or reach out to me and let's have a coffee, whether it's a Zoom coffee or whether we meet up

For more help and FREE tools and resources please visit..

www.markfitzgerald.com

or reach out to me on...

Email me at: mark@markfitzgerald.com