Most sales don’t vanish—they fade because nobody follows up. We’re pulling back the curtain on the simple systems and messages that turn quiet maybe into a clear yes, without spamming or burning your list. If you’ve ever wondered how to stay top of mind and still feel helpful, this is your playbook.

We start with the fundamentals: capture the right details at every touchpoint, from email and phone to preferred channel, and use them with care. Then we walk through a weekly cadence that works across industries—one high-value email each week, anchored by an 80 to 20 split of education to offers. You’ll hear practical examples for restaurants, brick-and-mortar shops, coaches, and property businesses, including milestone-based messaging like birthdays and anniversaries that drives repeat visits and higher lifetime value.

From there, we get tactical with automation. We share how tools like multi-channel CRM and messaging platforms make it easy to deliver personalized content on email, SMS, WhatsApp, or Messenger, all from one place. You’ll learn the Media Market Message framework to keep outreach relevant: match the channel to the person, track what’s changing in their world, and deliver a warm, clear message at the right time. We also talk mindset—why some subscribers take months or years to convert, why unsubscribes are healthy, and how to keep growing your list with fair value exchanges like lead magnets and exclusive offers.

If you’re ready to stop leaving money on the table and start building steady revenue through respectful, consistent follow-up, you’ll leave with a simple plan you can set up this week. Subscribe, share this with a founder who needs it, and leave a quick review to tell us your biggest follow-up challenge.

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Perfection sounds noble, but it’s quietly strangling your pipeline. We pull back the curtain on a truth most high-growth founders live by: good is good enough when you’re trying to earn trust, learn fast, and sell more. If you’ve been stalling on posts, emails, or offers because the headline isn’t perfect or the design needs one more pass, this conversation gives you a safer—and far more profitable—path to action.

We start by naming the real enemy: perfectionism disguised as quality control. Then we show how consistent, “good” marketing outperforms flawless drafts that never ship. You’ll hear why rhythmic activity leads to rhythmic acquisition, how to set a sustainable publishing cadence, and where to place lightweight quality guardrails so messages are clear without slowing to a crawl. We discuss using live market feedback—opens, clicks, replies, objections—to tighten your copy, refine your offer, and speak in your customer’s language. Along the way, we share relatable examples, including typos that slipped through yet still converted, and the mindset shift that lets you hit send with confidence.

By the end, you’ll have a simple system to publish on schedule, repurpose content without burnout, and measure what matters: conversations booked and revenue created. Expect practical guidance on building trust through visibility, turning small, consistent actions into compounding results, and focusing on outcomes over opinions. Ready to trade anxiety for momentum and finally ship the work that moves the needle?

Subscribe for more growth playbooks, share this with a founder who needs the nudge, and leave a quick review to tell us the one action you’ll publish within 24 hours.

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Your P&L tells a story about yesterday. Growth happens when you learn the numbers that steer tomorrow. Mark breaks down the 12 essential metrics that connect your marketing to profit, showing how small improvements across the funnel compound into outsized gains. If you’ve ever felt outspent by “marketing gorillas,” this is the playbook they’re using—clear, practical, and built for real businesses.

We start by challenging the habit of relying on year-end accounts, then map a smarter path from leads to prospects to paying customers. You’ll hear a simple comparison between a cold e-commerce push and a nurture-first campaign that multiplies conversions at the same ad spend. From there, we unpack the full chain: leads, prospect conversion, active prospects, customer conversion, number of sales, average order value, and total revenue—then translate those into gross margin, overheads, salaries, and net profit before tax. Along the way, you’ll learn why breakeven is the most liberating number in your business and how it lets you spend more, acquire faster, and outpace competitors without gambling.

Mark also shares a straightforward model for right-sized growth: products and services are the wings, marketing is the thrust, and overheads are the fuselage. Keep the wings strong, the thrust steady, and the body lean, and you’ll fly farther with less stress. Expect practical guidance on rounding to useful units, building a monthly scorecard, and deciding where to focus first—conversion, margin, or average order value—so every move compounds.

Ready to stop guessing and start scaling with clarity? Follow the 12 numbers, build your scorecard, and turn your marketing into a reliable profit engine. If this was helpful, subscribe, share it with a founder who needs it, and leave a quick review to help more builders find the show.

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We map a practical path from honest annual review to a marketing system that funds itself, then anchor it all with the TERMS framework so your business supports your life. The goal is clarity: know your numbers, face setbacks, and plan a year you can actually live.

• marketing reframed as a repeatable, self-funding system
• radical honesty about goals, misses, and patterns
• the risk of avoidance illustrated by a tax-bill story
• numbers-first planning to guide investment and focus
• the TERMS framework for human-centered growth
• designing a 12-month plan with tests and thresholds
• choosing growth over drift through weekly reviews

Check out my website, which is just my name, which is markfitzgerald.com, or reach out to me and let's have a coffee, whether it's a Zoom coffee or whether we meet up

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Email me at: mark@markfitzgerald.com

Episode Title: Why Your Business Is Not Making You a Millionaire

In this eye-opening episode of the Business Growth Blueprint Podcast, we delve into the crucial factors that might be holding your business back from achieving millionaire status. Are you working harder but not seeing the financial results you desire? Join us as we explore common pitfalls entrepreneurs face, from ineffective marketing strategies to mismanaged finances.

We'll share actionable insights and proven strategies to help you identify the barriers to your success and transform your business into a wealth-generating machine. Whether you're a startup founder or a seasoned business owner, this episode is packed with valuable lessons to guide you on your journey to financial freedom.

Tune in to discover how to shift your mindset, optimize your operations, and ultimately unlock the potential of your business!

FREE RESOURCES

www.markfitzgerald.com

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What's the one practice missing from your business routine that could transform your results? In a world where entrepreneurs pride themselves on constant action, the most powerful growth tool might be the simplest: dedicated thinking time.

This episode explores how the most successful business owners differentiate themselves through strategic thinking rather than endless doing. While most entrepreneurs stay trapped on the hamster wheel—running at 100mph without looking up to see if they're heading toward success or off a cliff—those who thrive make deliberate space for reflection and problem-solving.

I share practical strategies for implementing effective thinking time, from scheduling it in your calendar to structuring it with focused bullet points. You'll discover why some of your best business ideas might come during a distraction-free walk rather than while frantically working, and how to use this mental space to address challenges, identify opportunities, and gain perspective on your business. Looking beyond your industry for solutions and involving trusted colleagues to refine your thinking can elevate this practice even further.

The true determinant of your business success isn't external factors like economic conditions or competition—it's your ability to think clearly and strategically. This simple yet powerful practice could be the missing element that transforms your business outcomes and helps you achieve the growth you've been working so hard to create. Ready to stop the constant doing and make space for the thinking that drives real results?

Why not schedule your first dedicated thinking session this week? And if you need help implementing these strategies, visit markfitzgerald.com for free tools and resources, or book a Zoom coffee chat to discuss how I can support your business growth journey.

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Ever wonder why most football transfer deals happen in the final 48 hours of deadline day despite clubs having an entire month to act? It's the same reason half of all sales typically occur in the last day of a promotion. Deadlines don't just influence behavior—they transform it.

In this eye-opening episode, I explore how the psychology of deadlines can be your secret weapon for business growth and personal productivity. As someone who has battled procrastination throughout my entrepreneurial journey, I've discovered that properly structured deadlines with genuine consequences create the accountability needed to drive action.

The pattern is remarkably consistent across industries: approximately one-third of sales happen immediately after launch, about 10% trickle in during the middle period, and a whopping 50% come rushing in just before the deadline expires. This isn't coincidence—it's human nature at work. By understanding and leveraging this predictable behavior, you can dramatically increase conversions in your business while simultaneously improving your own productivity.

I share practical strategies for implementing effective deadlines in your marketing efforts and internal operations. You'll learn why vague timelines fail while deadlines with "skin in the game" succeed, how to create urgency that motivates rather than manipulates, and the dramatic results my coaching clients have achieved by mastering this approach. Whether you're looking to boost sales, complete projects faster, or finally overcome your tendency to put things off, this episode provides the blueprint for making deadlines work for you.

Ready to harness the power of deadlines in your business? Visit markfitzgerald.com for free tools and resources mentioned in this episode, or book a Zoom coffee chat to discuss how we can help you grow and scale your business through strategic deadline implementation.

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Ever feel like your business is a rollercoaster ride, with exhilarating highs quickly followed by terrifying drops? You're certainly not alone. The entrepreneurial journey is filled with uncertainty, but there's a blueprint for stability that starts with three fundamental foundations.

The success of your business—and ultimately your life—depends on your ability to clearly define what you truly want from your entrepreneurial journey. Without this clarity, you become what I call "a twig on a stream," simply floating wherever the economic current takes you. True entrepreneurial freedom comes from taking control of your direction. But here's where most business owners stumble: your current business model might not be capable of delivering the lifestyle you're seeking. This revelation can be jarring, but recognizing this misalignment early allows you to pivot before investing years in a model with limited potential.

The second critical foundation involves honest assessment of your current position. Like a GPS that needs both a destination and starting point, business growth requires complete clarity on where you stand today. Are you barely staying afloat, or are you positioned for the next level of growth? Many entrepreneurs I coach are surprised when they take this honest inventory—either discovering they're closer to their goals than they realized, or facing the sobering reality that significant changes are needed. The third foundation brings everything together: identifying the specific actions and metrics that will bridge the gap between your current reality and desired outcomes. When you and your team obsess over the one or two numbers that truly matter in your business, remarkable progress follows.

Ready to apply these foundations to your business? Take a moment to reflect on what you truly want, assess where you stand today, and identify the critical metrics that will drive meaningful progress. If you need help implementing this blueprint, visit markfitzgerald.com for free resources or book a consultation to discuss your specific challenges. Remember, what goes around comes around—I'm here to help you succeed.

For more help and FREE tools and resources please visit..

www.markfitzgerald.com

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Email me at: mark@markfitzgerald.com