Épisodes

  • Your Brand Isn’t Your Logo: Building Clarity and Connection

    Your Brand Isn’t Your Logo: Building Clarity and Connection
    Dec 16 2025
    In this episode of the Business Roundtable Podcast, David W. Carr, founder of Steward Your Business, sits down with Stephanie Simpson, founder of Brand-ification, to explore the powerful intersection of leadership, message clarity, and brand confidence.

    Stephanie shares her journey from Warner Bros. to launching a brand strategy firm that helps business owners define who they are, what they stand for, and how to communicate it clearly. Together, they unpack why so many professionals struggle to articulate their value — and what it really takes to create a brand that connects.

    What You’ll Learn:
    • The real difference between branding, marketing, and messaging.
    • How to identify and speak directly to your ideal clients.
    • Why clarity beats cleverness every time.
    • How to “duplicate yourself” through better communication and systems.
    • The missing link between brand clarity and leadership alignment.
    If you’re a founder, consultant, or leader ready to simplify your message and amplify your impact, this episode is for you.

    Connect with Stephanie Simpson
    🌐 Website: https://brand-ification.com
    📧 Email: stephanie@brand-ification.com
    🔗 LinkedIn: linkedin.com/in/stephaniefifesimpson

    Become a supporter of this podcast: https://www.spreaker.com/podcast/business-roundtable--6049255/support.

    Watch more episodes on YouTube and subscribe here:
    https://www.youtube.com/@steward_your_business

    Connect with Steward Your Business:
    Website: https://stewardyourbusiness.com
    LinkedIn: https://www.linkedin.com/in/davidwcarr
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    47 min
  • How Storytelling and Web Design Power Business Growth

    How Storytelling and Web Design Power Business Growth
    Dec 11 2025
    What happens when a lifelong Star Wars fan turns his creative energy toward helping business owners tell better stories?

    In this episode, David W. Carr of Steward Your Business sits down with Roger Jorns, founder of Reanimation Design, fellow Success Champion Network member, and the creative mind behind the new LightsideCollectibles.com redesign. Roger shares how faith, humor, and storytelling shape his approach to design and how any small-business owner can transform their website into their best salesperson.

    You’ll learn:
    • Why clarity beats complexity in marketing
    • The three questions every website must answer
    • How the Hero’s Journey powers brand storytelling
    • What the Force can teach us about business balance

    Connect:
    Reanimation Design → https://reanimationdesign.com
    Lightside Collectibles → https://lightsidecollectibles.com

    Become a supporter of this podcast: https://www.spreaker.com/podcast/business-roundtable--6049255/support.

    Watch more episodes on YouTube and subscribe here:
    https://www.youtube.com/@steward_your_business

    Connect with Steward Your Business:
    Website: https://stewardyourbusiness.com
    LinkedIn: https://www.linkedin.com/in/davidwcarr
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    42 min
  • The Winning Game Plan: Simplify Strategy and Build Teams That Win

    The Winning Game Plan: Simplify Strategy and Build Teams That Win
    Dec 9 2025
    What if your business plan actually worked?

    In this episode of the Business Roundtable Podcast, host David W. Carr, founder of Steward Your Business, sits down with Michael Stewart, founder of Business Planning PLUS and a member of Success Champion Networking (SCN). Together, they unpack how to turn your business plan from a static document into a living system that drives growth, alignment, and accountability.

    Michael shares his powerful football (soccer) analogy — mapping every department to positions on the field — and shows how the best organizations play like high-performing teams, with clarity, rhythm, and trust.

    💡 In This Episode You’ll Learn:
    • Why most business plans fail and how to create one that lives and breathes.
    • The 11 core areas every business needs to manage for success
    • How to develop a rhythm of accountability using “disclose, discuss, decide”
    • The power of alignment and communication in leadership meetings
    • How to plan for growth in uncertain markets and expanding internationally
    • Why leadership and culture are two sides of the same coin
    🧠 Key Quote: “Most people spend more time planning their vacation than planning their business success.” — Michael Stewart

    🌐 Connect with Michael Stewart
    Website: https://www.askmjs.co.uk
    LinkedIn: https://www.linkedin.com/in/michaelstewartuk

    🎧 Listen, subscribe, and share this episode to help more leaders align strategy, people, and purpose to build teams that win.


    Become a supporter of this podcast: https://www.spreaker.com/podcast/business-roundtable--6049255/support.

    Watch more episodes on YouTube and subscribe here:
    https://www.youtube.com/@steward_your_business

    Connect with Steward Your Business:
    Website: https://stewardyourbusiness.com
    LinkedIn: https://www.linkedin.com/in/davidwcarr
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    40 min
  • Scaling to $1M Profit Without Burnout with Davis Nguyen

    Scaling to $1M Profit Without Burnout with Davis Nguyen
    Dec 4 2025
    In this episode, David W. Carr of Steward Your Business and Davis Nguyen, founder of Purple Circle, share the systems and mindset that help coaches and consultants scale to $1 million in profit—without burning out.

    They unpack what it really takes to simplify operations, build scalable systems, and create a business that serves your life instead of consuming it.

    Key takeaways:
    • How clarity beats complexity in business growth
    • The three pillars of the Purple Circle Framework
    • Building a company that runs without you
    • Leadership lessons for sustainable success
    Learn more:
    Purple Circle → https://joinpurplecircle.com
    Ask Davis: How to Scale My Career Coaching Business → https://askdavis.com/how-to-scale-my-career-coaching-business

    Become a supporter of this podcast: https://www.spreaker.com/podcast/business-roundtable--6049255/support.

    Watch more episodes on YouTube and subscribe here:
    https://www.youtube.com/@steward_your_business

    Connect with Steward Your Business:
    Website: https://stewardyourbusiness.com
    LinkedIn: https://www.linkedin.com/in/davidwcarr
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    37 min
  • Stop Letting Your CPA Keep You Broke: Strategic Wealth, Tax, and Profit Planning

    Stop Letting Your CPA Keep You Broke: Strategic Wealth, Tax, and Profit Planning
    Dec 2 2025
    Are you unknowingly paying more in taxes than you should?

    In this episode of the Business Roundtable Podcast, host David Carr, founder of Steward Your Business, sits down with Catrina M. Craft, CPA — a tax and wealth strategist known for helping entrepreneurs, agencies, and practice owners turn thriving businesses into wealth-building engines.

    Catrina reveals how her Craft Money Map System helps clients cut tax liability by 25 percent and boost profitability by 20 percent — by shifting from reactive accounting to proactive financial strategy.

    Together, David and Catrina explore:
    • Why most accountants focus on compliance, not strategy
    • How to stop overpaying the IRS and start keeping more of what you earn
    • Tax-saving opportunities for 6-, 7-, and 8-figure firms
    • Structuring your business for growth, sale, and long-term wealth
    • How clarity in your financial vision drives confident leadership decisions
    Whether you’re an AEC firm principal, professional service leader, or growth-minded entrepreneur, this conversation will help you transform how you steward your money, people, and purpose.

    Listen now to learn how to build lasting wealth with clarity, confidence, and strategy.

    Connect with Catrina Craft, CPA
    Website: https://craftmoneymap.com
    LinkedIn: https://www.linkedin.com/in/catrinamcraft
    Email: hello@catrinamcraft.com


    Become a supporter of this podcast: https://www.spreaker.com/podcast/business-roundtable--6049255/support.

    Watch more episodes on YouTube and subscribe here:
    https://www.youtube.com/@steward_your_business

    Connect with Steward Your Business:
    Website: https://stewardyourbusiness.com
    LinkedIn: https://www.linkedin.com/in/davidwcarr
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    31 min
  • How to Use AI as a Co-Thinker, Not a Competitor

    How to Use AI as a Co-Thinker, Not a Competitor
    Nov 25 2025
    What does it mean to co-think with AI instead of fearing it?

    In this episode of the Business Roundtable Podcast, host David W. Carr speaks with Philip Topham, Board and Executive AI Advisor, founder of CRAFT Thinking, and co-founder of SavionAI. Philip has published more than 130 essays on AI, is completing a new book on CRAFT Thinking, and helps boards and CEOs turn AI disruption into clarity, foresight, and measurable results.

    David and Philip explore how small-to-mid-sized professional service firms, executives, and boards can move beyond fear and begin leveraging AI as a tool for leadership, decision-making, and growth. Philip explains how AI is best understood as a “co-thinker”—augmenting human creativity rather than replacing it—and how intentional adoption and governance are key to success.

    In this episode, you’ll learn:
    • Why AI should be seen as a co-thinker to enhance human creativity
    • How small businesses can integrate AI affordably without massive budgets
    • The importance of governance and intentionality when adopting AI
    • Why company culture determines how AI should be applied
    • How AI can reduce drudgery and free leaders to focus on relationships and growth
    If you’re a business owner, consultant, or executive wrestling with what AI means for your future, this conversation will help you embrace AI as a leadership advantage rather than a threat.

    Connect with Philip Topham:
    Website: http://www.philiptopham.com
    LinkedIn: https://www.linkedin.com/in/philiptopham
    Substack: https://savionai.substack.com

    Become a supporter of this podcast: https://www.spreaker.com/podcast/business-roundtable--6049255/support.

    Watch more episodes on YouTube and subscribe here:
    https://www.youtube.com/@steward_your_business

    Connect with Steward Your Business:
    Website: https://stewardyourbusiness.com
    LinkedIn: https://www.linkedin.com/in/davidwcarr
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    32 min
  • The Power of Storytelling in Business with Jennifer Crosswhite

    The Power of Storytelling in Business with Jennifer Crosswhite
    Nov 20 2025
    How do you tell stories that move people to action?

    In this episode of the Business Roundtable Podcast, host David W. Carr speaks with Jennifer Crosswhite, founder of Tandem Services and an award-winning writer, editor, and ghostwriter. Jennifer helps leaders, entrepreneurs, and professionals harness the power of storytelling to communicate with clarity and impact.

    Jennifer shares how her career as a novelist and editor shaped her ability to help others craft authentic, engaging narratives that resonate with audiences. She explains why the story is the most powerful tool for building trust, influencing decisions, and leaving a legacy in both business and leadership.

    In this episode, you’ll learn:
    • Why the story is the secret to capturing attention and building connection
    • How to translate complex ideas into narratives people remember
    • Common mistakes leaders make when telling their story—and how to fix them
    • Why story-driven communication is critical for influence and brand growth
    • Practical tips to refine your message and connect with your ideal audience
    If you’re a leader, consultant, or business owner who wants to engage more deeply with your clients, teams, and market, Jennifer’s insights will help you tell stories that inspire, influence, and endure.

    Connect with Jennifer Crosswhite:
    Website: https://www.tandemservicesink.com
    LinkedIn: https://www.linkedin.com/in/jennifercrosswhite

    Become a supporter of this podcast: https://www.spreaker.com/podcast/business-roundtable--6049255/support.

    Watch more episodes on YouTube and subscribe here:
    https://www.youtube.com/@steward_your_business

    Connect with Steward Your Business:
    Website: https://stewardyourbusiness.com
    LinkedIn: https://www.linkedin.com/in/davidwcarr
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    32 min
  • Secrets From a Marketing Pro You Need to Hear!

    Secrets From a Marketing Pro You Need to Hear!
    Nov 13 2025
    How can small business owners cut through the noise online and create content that actually connects?

    In this episode of the Business Roundtable Podcast, host David W. Carr speaks with Moniek James, digital marketing strategist, speaker, and founder of Renegade Creative Media Group. Moniek helps entrepreneurs and small business leaders build visibility and authority with practical, sustainable content strategies.

    Moniek shares her journey from military service to marketing leadership, and how she now equips business owners to create digital content that is both authentic and simplified. She explains why content is more than posts or videos—it’s about telling your story in a way that builds trust, resonates with your audience, and drives growth.

    In this episode, you’ll learn:
    • Why most small businesses struggle to stay consistent online
    • How to create content that feels authentic and still drives results
    • The role of strategy vs. tactics in long-term digital marketing
    • Why clarity of message beats flashy production every time
    • Practical ways to build authority and visibility on a budget
    If you’re a business owner, consultant, or entrepreneur overwhelmed by content creation, Moniek’s insights will help you focus on what really matters for digital growth.

    Connect with Moniek James:
    Website: https://www.themoniekjames.com
    LinkedIn: https://www.linkedin.com/in/moniekjames

    Become a supporter of this podcast: https://www.spreaker.com/podcast/business-roundtable--6049255/support.

    Watch more episodes on YouTube and subscribe here:
    https://www.youtube.com/@steward_your_business

    Connect with Steward Your Business:
    Website: https://stewardyourbusiness.com
    LinkedIn: https://www.linkedin.com/in/davidwcarr
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    34 min