This story was originally published on HackerNoon at: https://hackernoon.com/social-commerce-the-new-growth-engine-for-brands.
Discover why the next wave of brand growth will be driven by communities, creators, automation, and social commerce, not TV or banner ads.
Check more stories related to business at: https://hackernoon.com/c/business. You can also check exclusive content about #branding, #community, #community-engagement, #brand-building, #marketing, #cmo, #ecommerce, #marketing-strategies, and more.

This story was written by: @lomitpatel. Learn more about this writer by checking @lomitpatel's about page, and for more stories, please visit hackernoon.com.

The traditional marketing mix can’t keep up with how people discover, trust, and buy today. The next decade of breakout brands will be built on communities, creators, automation, and social commerce.

This story was originally published on HackerNoon at: https://hackernoon.com/forget-authenticity-its-the-age-of-the-founder-story.
Authenticity is dead. Gen Z rejects corporate 'realness'. Trust is hard to find. But here's why The Founder Story is now excelling where big business failed.
Check more stories related to business at: https://hackernoon.com/c/business. You can also check exclusive content about #corporate-branding, #founder-marketing-strategy, #entrepreneurship, #brand-authenticity, #brand-storytelling, #parasocial-marketing, #influencer-economy, #hackernoon-top-story, and more.

This story was written by: @felixhmohr. Learn more about this writer by checking @felixhmohr's about page, and for more stories, please visit hackernoon.com.

Authenticity in marketing is dead. It was doomed by corporate hypocrisy and buried by a Gen Z audience that instinctively tunes out fakery. Trust is migrating from faceless institutions to human personalities, making the "Founder Story" a tailor-made replacement for traditional branding. Modern customers reject the authenticity manufactured by big business campaigns; they want a connection that feels true to reality. Learn why you should stop trying to fake it and start performing a story which, while still a story, at least builds an undeniable human element into your business.

This story was originally published on HackerNoon at: https://hackernoon.com/from-generative-ai-to-agentic-ai-a-reality-check.
The 3 AM Reality Check: When your autonomous AI agent stalls, who fixes it? A candid look at the risks and rewards of deploying Agentic AI.
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This story was written by: @denisp. Learn more about this writer by checking @denisp's about page, and for more stories, please visit hackernoon.com.

Opens with a 3 AM failure in a “fully autonomous” deployment to show why agentic AI is hard in practice Clarifies the difference between reactive generative AI and goal-driven agentic AI using the Plan - Act - Observe - Reflect loop Sets expectations for enterprises: autonomy is powerful but only works with clear goals, guardrails and realistic scope