This story was originally published on HackerNoon at: https://hackernoon.com/social-commerce-the-new-growth-engine-for-brands.
Discover why the next wave of brand growth will be driven by communities, creators, automation, and social commerce, not TV or banner ads.
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This story was written by: @lomitpatel. Learn more about this writer by checking @lomitpatel's about page, and for more stories, please visit hackernoon.com.

The traditional marketing mix can’t keep up with how people discover, trust, and buy today. The next decade of breakout brands will be built on communities, creators, automation, and social commerce.

This story was originally published on HackerNoon at: https://hackernoon.com/forget-authenticity-its-the-age-of-the-founder-story.
Authenticity is dead. Gen Z rejects corporate 'realness'. Trust is hard to find. But here's why The Founder Story is now excelling where big business failed.
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This story was written by: @felixhmohr. Learn more about this writer by checking @felixhmohr's about page, and for more stories, please visit hackernoon.com.

Authenticity in marketing is dead. It was doomed by corporate hypocrisy and buried by a Gen Z audience that instinctively tunes out fakery. Trust is migrating from faceless institutions to human personalities, making the "Founder Story" a tailor-made replacement for traditional branding. Modern customers reject the authenticity manufactured by big business campaigns; they want a connection that feels true to reality. Learn why you should stop trying to fake it and start performing a story which, while still a story, at least builds an undeniable human element into your business.

This story was originally published on HackerNoon at: https://hackernoon.com/from-generative-ai-to-agentic-ai-a-reality-check.
The 3 AM Reality Check: When your autonomous AI agent stalls, who fixes it? A candid look at the risks and rewards of deploying Agentic AI.
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This story was written by: @denisp. Learn more about this writer by checking @denisp's about page, and for more stories, please visit hackernoon.com.

Opens with a 3 AM failure in a “fully autonomous” deployment to show why agentic AI is hard in practice Clarifies the difference between reactive generative AI and goal-driven agentic AI using the Plan - Act - Observe - Reflect loop Sets expectations for enterprises: autonomy is powerful but only works with clear goals, guardrails and realistic scope

This story was originally published on HackerNoon at: https://hackernoon.com/shopify-in-2026-5-ecommerce-trends-that-will-decide-which-merchants-win.
Shopify is becoming the operating system for modern commerce. Here are five eCommerce trends shaping 2026 and how Shopify merchants can prepare to win.
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This story was written by: @lomitpatel. Learn more about this writer by checking @lomitpatel's about page, and for more stories, please visit hackernoon.com.

Shopify merchants who win in 2026 will harness AI shopping assistants, social commerce, personalization, immersive AR experiences, and mobile-first checkout. Optimizing your Shopify store for speed, relevance, and trust is the key to converting attention into long-term growth.

This story was originally published on HackerNoon at: https://hackernoon.com/beyond-the-hype-new-study-finds-ai-slashes-professional-task-time-by-80percent-the-deba.
AI impact of productivity
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This story was written by: @hacker-Antho. Learn more about this writer by checking @hacker-Antho's about page, and for more stories, please visit hackernoon.com.

Anthropic study shows how people are using AI today. The average task would take a human professional about 90 minutes (1.4 hours) to complete without AI assistance. The researchers calculate that this boost could increase annual US labor productivity growth by 1.8%.

This story was originally published on HackerNoon at: https://hackernoon.com/the-shift-from-ad-hoc-competitive-research-to-always-on-competitive-intelligence-in-b2b-saas.
Always-on competitive intelligence gives SaaS teams real-time visibility into market shifts, helping PMMs stay aligned, responsive, and strategically ahead.
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This story was written by: @takahiromorinaga. Learn more about this writer by checking @takahiromorinaga's about page, and for more stories, please visit hackernoon.com.

Traditional competitive research cycles can’t keep up with the speed of modern SaaS markets. Always-on CI—powered by AI monitoring, structured insights, and real-time updates—helps PMMs and GTM teams stay aligned, anticipate competitor moves, and make faster, more strategic decisions.

This story was originally published on HackerNoon at: https://hackernoon.com/preventing-pr-nightmares-how-to-build-communications-strategy-early.
From "holding statements" to "post-crisis storytelling": A complete 8-step checklist to turning a PR disaster into a leadership moment.
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This story was written by: @valeriyamingova. Learn more about this writer by checking @valeriyamingova's about page, and for more stories, please visit hackernoon.com.

From "holding statements" to "post-crisis storytelling": A complete 8-step checklist to turning a PR disaster into a leadership moment.

This story was originally published on HackerNoon at: https://hackernoon.com/bridges-arent-enough-its-time-for-a-springboard.
An interview with Naftali Dratman, CEO of Israel Innovation.
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This story was written by: @brianwallace. Learn more about this writer by checking @brianwallace's about page, and for more stories, please visit hackernoon.com.

Naftali Dratman is the CEO of Israel Innovation Springboard. He says startups in Israel are sometimes too focused on their tech without understanding who they’re dealing with. Springboards are more of a linear rather than massively exponential growth because there is a lot of growth between zero and one.