End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework

What if the very systems meant to support architects are actually holding them back? In this powerful episode, Rion Willard sits down with Patrik Schumacher, Principal of Zaha Hadid Architects, for a bold, no-holds-barred conversation. They dive into what it really takes to run a creative practice that’s profitable, scalable, and still deeply visionary.

You’ll hear how one of the world’s most innovative firms navigates bureaucracy, wins global commissions, and stays ahead—without selling out. Patrik also unpacks why many architecture schools may be steering young talent in the wrong direction. If you’ve ever felt stuck between art and business, this episode could shift everything.

On this episode, discover:

• The silent killer of design innovation (and how to escape it)
• A business model that lets you scale and stay creative
• Why most young architects are being set up to fail—before they even graduate

This isn’t just theory. It’s what’s working now.

To learn more about Patrik, visit his website: www.zaha-hadid.com

End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework

In this thought-provoking episode of the Business of Architecture podcast, Rion Willard sits down with long-time collaborator Nicole, whose work with firm owners goes far beyond strategy and business systems. Together, they explore the hidden forces shaping how architects think, act, and lead—often without realizing it.

Nicole reveals why many practice owners feel stuck, overwhelmed, or adrift, even when they’ve “done everything right,” and how unseen layers of belief can quietly limit results. She shares powerful shifts that can help leaders reclaim clarity, tap into their core identity, and run their business with more freedom and impact.

Along the way, you’ll hear stories, analogies, and unexpected moments of insight that might just change how you see your own challenges.

Inside, you’ll discover:

• The hidden “handbrake” most architects don’t know is slowing them down
• A simple daily habit that rewires your thinking without effort
• How to turn even setbacks into strategic advantages

End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework

What if the secret to winning more architecture work wasn’t just better design, but better communication? In this thought-provoking episode, Rose Marshall of ING Media pulls back the curtain on how architects can become allies, not just suppliers. Her approach flips the script on how architects show value—and who they’re showing it to.

Rion and Rose explore a recent industry report that connects surprising dots between investment trends and future-proof practices. You’ll hear about the biggest missed opportunities many firms don’t even realize they’re ignoring. And, while there are plenty of tips for communication, the real gold is in how you look at your role as an architect.

• What do bees, data centers, and student housing have in common—and why should architects care?
• Why your next big commission may depend on what you don’t talk about in your project posts.
• The simple lens that turns an architect from a hired hand into a strategic partner investors can’t ignore.

To learn more about Rose, visit her website: https://www.ing-media.com/