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Business of Story

Business of Story

Auteur(s): Park Howell Brand Story Strategist
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À propos de cet audio

 Ready to unlock the power of story to drive sales and amplify your marketing impact? The Business of Story podcast is your essential guide. Hosted by Park Howell, 'The World's Most Industrious Storyteller,' this weekly show delivers actionable insights and compelling interviews for ambitious sales leaders, marketers, entrepreneurs, and brand builders. Each episode dives deep into the craft of business storytelling, featuring practical strategies from renowned content creators, advertising experts, authors, screenwriters, and marketing innovators. Learn how to: • Craft narratives that resonate and convert. • Develop compelling brand stories that build loyalty. • Use storytelling techniques in sales pitches, presentations, and content marketing. • Connect with your audience on an emotional level. • Measure the ROI of your storytelling efforts. • Ranked in the top 10% globally and the #1 Business Storytelling Podcast (Feedspot), Business of Story provides the frameworks, inspiration, and real-world examples you need to master the art and science of story. Stop selling, start captivating. #StoryOn!Park&Co Marketing Communications, Inc. All rights reserved, 2016. Marketing Marketing et ventes Réussite personnelle Économie
Épisodes
  • #543: From Adversary to Advocate: How Auditors Use Story to Build Trust Instead with Shagen Ganason

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    Craft your brilliant brand story strategy in minutes, not months, and instantly create compelling content that converts customers with the StoryCycle Genie™

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    Nov 10 2025

    Are you a CMO or marketing leader struggling to connect scattered AI experiments into a powerful, credible brand story? In this episode of the Business of Story, Park Howell welcomes Joeri Billast—international marketing strategist and host of the "Web3 CMO Stories" podcast—to reveal how top brands transition from fragmented AI efforts to systematic, story-driven success.

    You'll discover:

    • The difference between AI-first and narrative-first approaches to marketing
    • Boardroom strategies to boost your credibility and drive real business results
    • How ChatGPT and AI change marketing visibility and audience engagement
    • Step-by-step frameworks for building effective, repeatable AI marketing workflows
    • Actionable advice for aligning AI innovation with brand storytelling goals

    Joeri shares practical insights and proven workflows so you can maximize your team's efficiency, stand out in the boardroom, and lead your brand to storytelling success in the age of AI.

    Key topics: AI marketing, brand storytelling, content frameworks, marketing technology, boardroom strategy, ChatGPT, systematic workflows, CMO leadership.

    Listen now to learn how to turn marketing chaos into clarity—systematically—with Joeri Billast.

    Craft your brilliant brand story strategy in minutes, not months, and instantly create compelling content that converts customers with the StoryCycle Genie™

    #StoryOn!

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    52 min
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