Shagen Ganason, author of The Storyteller's Ledger, is the Chief Audit Executive at Liva Group SAOG, and shares how to use storytelling to give memorable and enlightening context to your data and how you deliver it in your reports to create powerful meaning for your audiences that moves them to action, turning the typical adversarial role of an auditor into one of an advocate to help people excel and businesses grow.

Craft your brilliant brand story strategy in minutes, not months, and instantly create compelling content that converts customers with the StoryCycle Genie™

#StoryOn!

≈Park

Drew McLellan, CEO of the Agency Management Institute, and author of the latest Agency Edge Research Report: Leading through the AI Revolution: The New Competitive Edge for Agencies, reveals the impact AI is having on clients and agencies and why agency principals and marketing consultants should be AI leaders to create a timely competitive edge.

Craft your brilliant brand story strategy in minutes, not months, and instantly create compelling content that converts customers with the StoryCycle Genie™

#StoryOn!

≈Park

Are you a CMO or marketing leader struggling to connect scattered AI experiments into a powerful, credible brand story? In this episode of the Business of Story, Park Howell welcomes Joeri Billast—international marketing strategist and host of the "Web3 CMO Stories" podcast—to reveal how top brands transition from fragmented AI efforts to systematic, story-driven success.

You'll discover:

• The difference between AI-first and narrative-first approaches to marketing
• Boardroom strategies to boost your credibility and drive real business results
• How ChatGPT and AI change marketing visibility and audience engagement
• Step-by-step frameworks for building effective, repeatable AI marketing workflows
• Actionable advice for aligning AI innovation with brand storytelling goals

Joeri shares practical insights and proven workflows so you can maximize your team's efficiency, stand out in the boardroom, and lead your brand to storytelling success in the age of AI.

Key topics: AI marketing, brand storytelling, content frameworks, marketing technology, boardroom strategy, ChatGPT, systematic workflows, CMO leadership.

Listen now to learn how to turn marketing chaos into clarity—systematically—with Joeri Billast.

Craft your brilliant brand story strategy in minutes, not months, and instantly create compelling content that converts customers with the StoryCycle Genie™

#StoryOn!

≈Park

Jason Leong, co-founder and CEO of Pocketsmith, personal finance software serving 190 countries, reveals how viewing your financial future as a narrative instead of numbers transforms anxiety into confidence. Discover the 'time machine for money' concept, 30-year forecasting technology, the household CFO positioning that reframes bill payers as financial heroes, and customer stories including the fairy godmother effect (woman with dyscalculia who became financial mentor), the prodigal son (healed father relationship through money clarity), and the cold turkey smoker (quit through spending visibility).

Learn why Pocketsmith adapts to you like Lego instead of prescriptive systems, how financial empowerment spreads through communities, and why owning your financial future requires accountability and courage. Features StoryCycle Genie™ brand validation and exclusive 50% discount for Business of Story listeners.

Craft your brilliant brand story strategy in minutes, not months, and instantly create compelling content that converts customers with the StoryCycle Genie™

#StoryOn!

≈Park

In this Business of Story episode, Park Howell interviews Femi Oke, distinguished international journalist with 30-plus years at BBC, CNN, NPR, and Al Jazeera, and co-founder of Moderate the Panel. Femi shares professional moderating techniques including how she stopped a president mid-speech at the United Nations, ninja methods for redirecting verbose speakers, re-engagement tactics for drifting audiences, and why authentic recovery creates connection.

Discover the audience-centered mindset that eliminates nervousness, preparation protocols that enable confidence, and improvisational readiness that turns disasters into highlights.

Learn how classical storytelling wisdom applies to modern business communication for presentations, panels, and client meetings. Femi offers Business of Story listeners 10% off Moderate the Panel services.

Craft your brilliant brand story strategy in minutes, not months, and instantly create compelling content that converts customers with the StoryCycle Genie™

#StoryOn!

≈Park

Mark Schaefer, author of How AI Changes Your Customers, discussing research from 300 global futurists on artificial intelligence's impact on customer behavior, marketing strategy, and business success through 2035. Learn the dual content strategy for optimizing both AI algorithms and human connection.

Craft your brilliant brand story strategy in minutes, not months, and instantly create compelling content that converts customers with the StoryCycle Genie™

#StoryOn!

≈Park

In Business of Story Episode 530, Park Howell interviews Greg Logan, author of Creating a Blockbuster Brand and founder of Narrativity, who's worked with companies like Google and Adobe to transform brand storytelling. Greg reveals Hollywood's 27 Genres framework that aligns brand stories with audience emotional reality through classical storytelling wisdom with modern technological precision. Discover how to identify your audience's genre preference, use enemy and superpower thinking for magnetic brand differentiation, and defeat brand indifference through systematic genre alignment. Learn the proven formulas that create blockbuster brand appeal and drive measurable business results for marketing leaders seeking competitive advantage.

Craft your brilliant brand story strategy in minutes, not months, and instantly create compelling content that converts customers with the StoryCycle Genie™

#StoryOn!

≈Park

Jen Moss is the Co-Founder and Chief Creative Officer of JAR Podcast Solutions, a leading branded podcast agency working with clients like Amazon, lululemon, Cirque du Soleil, Wharton, and Deloitte. A former radio producer, journalist, and award-winning writer, Jen brings decades of storytelling experience to every show she touches. She's worked with CBC, Roundhouse Radio, and the National Film Board of Canada's Digital Studio. She's written for theater, film, new media, and short fiction—and now brings that creative depth to brand content. She's also a creative writing instructor at the University of British Columbia, where she teaches the next generation of podcast storytellers.

Craft your brilliant brand story strategy in minutes, not months, and instantly create compelling content that converts customers with the StoryCycle Genie™

#StoryOn!

≈Park