Leaders keep saying “communication is our biggest problem.” Kamber Parker Bowen says: it’s fixable—and it can become your advantage.

In this episode of The Way to Value, Kamber (author of The Generational Advantage) shares a practical playbook for multigenerational leadership: how to reduce “us vs. them,” set clear expectations, and match communication to how people actually work. We dig into today’s workforce mix (Boomers, Gen X, Millennials, Gen Z) and what’s coming next (Gen Alpha), why hybrid = trust, and how a simple “Fresh Eyes” onboarding tactic can boost productivity fast.

Links:

- Kamber Parker Bowden LinkedIn: https://www.linkedin.com/in/kamberparker/

- Generational Performance Solutions: -https://genperformance.com/

- Learn More About Exit Strategy & Leadership – https://www.bydesignadvisors.com/contact-us

- Finding Significance by Marty Osborne – https://www.amazon.com/dp/B0DTQD79BH/?bestFormat=true&k=finding%20significance%20marty%20osborn&ref_=nb_sb_ss_w_scx-ent-pd-bk-d_de_k1_1_12&crid=37ZRISVQPV8P3&sprefix=marty%20osborn

- Take the DISC Assessment – https://profiles.innermetrix.com/VO/b2a2eb33/en

#KamberParkerBowen #TheGenerationalAdvantage #MultigenerationalLeadership #GenZ #GenAlpha #HybridWork #CommunicationAtWork #Motivation #Onboarding #TheWayToValue #ByDesignAdvisors

Leaders keep saying “communication is our biggest problem.” Kamber Parker Bowen says: it’s fixable—and it can become your advantage.

In this episode of The Way to Value, Kamber (author of The Generational Advantage) shares a practical playbook for multigenerational leadership: how to reduce “us vs. them,” set clear expectations, and match communication to how people actually work. We dig into today’s workforce mix (Boomers, Gen X, Millennials, Gen Z) and what’s coming next (Gen Alpha), why hybrid = trust, and how a simple “Fresh Eyes” onboarding tactic can boost productivity fast.

Links:

- Kamber Parker Bowden LinkedIn: https://www.linkedin.com/in/kamberparker/

- Generational Performance Solutions: -https://genperformance.com/

- Learn More About Exit Strategy & Leadership – https://www.bydesignadvisors.com/contact-us

- Finding Significance by Marty Osborne – https://www.amazon.com/dp/B0DTQD79BH/?bestFormat=true&k=finding%20significance%20marty%20osborn&ref_=nb_sb_ss_w_scx-ent-pd-bk-d_de_k1_1_12&crid=37ZRISVQPV8P3&sprefix=marty%20osborn

- Take the DISC Assessment – https://profiles.innermetrix.com/VO/b2a2eb33/en

#KamberParkerBowen #TheGenerationalAdvantage #MultigenerationalLeadership #GenZ #GenAlpha #HybridWork #CommunicationAtWork #Motivation #Onboarding #TheWayToValue #ByDesignAdvisors

Tom Johnson didn’t take the safe route. In this Overtime sit-down, Marty & Dale go way back with their longtime friend—and BDA partner, Tom Johnson—about failure, execution, and why opposites build better teams. You’ll hear how Dale, Tom (High-C on DISC) and Marty balance each other, how getting comfortable with failure shaped Tom’s career, and why execution is more important than intention when it comes to building companies.

Links:

Book A Call: https://www.bydesignadvisors.com/contact-us

Learn More About Exit Strategy & Leadership – https://www.bydesignadvisors.com/cont...

Finding Significance by Marty Osborne – https://www.amazon.com/dp/B0DTQD79BH/...

Take the DISC Assessment – https://profiles.innermetrix.com/VO/b...

Website: https://www.bydesignadvisors.com/

Dale's LinkedIn: https://www.linkedin.com/dalethrush

Marty's LinkedIn: https://www.linkedin.com/marty-osborn-78ba9b5

Tom's LinkedIn: https://www.linkedin.com/thomasrjohnson

Question: What small process could you improve this week to process more efficiently?

#Overtime #ByDesignAdvisors #TomJohnson #MartyOsborne #DaleThrush #Leadership #Execution #Entrepreneurship #DISCAssessment #WorkingGenius #BusinessPodcast

What does a great CFO actually do? In this episode of The Way to Value, Tom Johnson (20+ years as a CFO) breaks down the difference between bean counting and building value—from capital structure and cash forecasting to the exit process itself. He’s lived it: Tom helped take a company scale from ~$25M valuation to a $165M exit.

If you’re debating fractional vs. full-time CFO, wrestling with “growth at all costs,” or wondering how buyers really value your business, this is your playbook!

Links:

Book A Call: https://www.bydesignadvisors.com/contact-us

Learn More About Exit Strategy & Leadership – https://www.bydesignadvisors.com/cont...

Finding Significance by Marty Osborne – https://www.amazon.com/dp/B0DTQD79BH/...

Take the DISC Assessment – https://profiles.innermetrix.com/VO/b...

Website: https://www.bydesignadvisors.com/

Dale's LinkedIn: https://www.linkedin.com/dalethrush

Marty's LinkedIn: https://www.linkedin.com/marty-osborn-78ba9b5

Tom's LinkedIn: https://www.linkedin.com/thomasrjohnson

Trey Gaskin didn’t outspend competitors—he out-served them!

In this episode of The Way to Value, Trey (Founder & CEO, Advanced Property Tech) breaks down the moves that took his multifamily low-voltage integrator from startup to successful exit. His formula? Be the integrator that actually integrates (access control, cameras, ERRC, Wi-Fi, smart locks/thermostats), lock in long-term contracts, and build an unsexy service moat: answer the phone and show up same-day/next-day.

He also shares the leadership playbook behind the scenes—values (I-C-A-R-E) that actually drive behavior, hiring by wiring (DISC/Working Genius), outsourcing payroll/HR/benefits early so diligence is clean, and how he led through a major health scare with transparency and grit.

Links

- Advanced Property Tech: https://www.advancedproptech.com/

- Trey Gaskins LinkedIn: https://www.linkedin.com/in/treygaskins/

- Learn More About Exit Strategy & Leadership – https://www.bydesignadvisors.com/contact-us

- Finding Significance by Marty Osborne – https://www.amazon.com/dp/B0DTQD79BH/?bestFormat=true&k=finding%20significance%20marty%20osborn&ref_=nb_sb_ss_w_scx-ent-pd-bk-d_de_k1_1_12&crid=37ZRISVQPV8P3&sprefix=marty%20osborn

- Take the DISC Assessment – https://profiles.innermetrix.com/VO/b2a2eb33/en

Question: Which part of Trey’s playbook could you implement this week—contracts, service response, or hiring by wiring?

#TreyGaskin #AdvancedPropertyTech #FounderStory #ExitStrategy #LowVoltage #MultifamilyTech #AccessControl #SecurityCameras #ERRC #SmartLocks #CustomerService #WorkingGenius #DISC #TheWayToValue #ByDesignAdvisors

If your homepage says “innovative solutions for leading stakeholders,” you’ve got a Buzz Word Marketing problem

In this episode of The Way to Value, Marty Osborn and Dale Thrush break down how buzzword-heavy copy and vague mission statements repel buyers, confuse teams, and crush trust. We show you how to spot the jargon, strip it out, and rewrite your message in plain English — so customers know exactly what you do and why it matters.

We also expose the gap between permission-to-play statements (“build relationships, be strategic”) and real core values people can remember, use, and reward.

What you’ll learn:

- The 5 most common Buzz Word Marketing traps (and how to rewrite them)

- Permission to Play vs. Core Values (a quick test every team can run)

- Why buyers ignore “mission/vision/values” when the copy’s unclear

- Simple, specific, emotional: the only three rules your brand lines need

- How to align rewards & promotions with your stated values (or stop saying them)

- Highlight every buzzword (innovative, strategic, stakeholders, synergy, solutions)

- Rewrite each line to answer: Who’s it for? What problem? What result? How fast?

-Ask: “Could every competitor say this?” If yes → Rewrite.

Links

-If you lead people — whether it’s 5 or 500 — this conversation will challenge how you think about trust and leadership

-Learn More About Exit Strategy & Leadership – https://www.bydesignadvisors.com/contact-us

-Subscribe to By Design Podcast for more unfiltered leadership truth bombs

-Finding Significance by Marty Osborne – https://www.amazon.com/dp/B0DTQD79BH/?bestFormat=true&k=finding%20significance%20marty%20osborn&ref_=nb_sb_ss_w_scx-ent-pd-bk-d_de_k1_1_12&crid=37ZRISVQPV8P3&sprefix=marty%20osborn

-Take the DISC Assessment – https://profiles.innermetrix.com/VO/b2a2eb33/en

Question: Paste your most buzzwordy line below—we’ll translate it to plain English in the replies.

#BuzzWordMarketing #BrandMessaging #MissionStatement #CoreValues #PlainEnglish #Positioning #CopywritingTips #TheWayToValue #MartyOsborn #DaleThrush #BusinessGrowth #CompanyCulture

In this episode of The Way to Value, we sit down with John Harrison—VP of Revenue at KeyMark, Inc, Clemson MBA guest lecturer, and ex–baseball closer—to break down the gates that actually move a deal: real discovery, ROI proof, multi-threading the decision group, and legal review. We also get into the negotiation rules that protect your margin!

What you’ll learn:

- The step-by-step sales gates that create real momentum

- Why a “great demo” ≠ deal (show ROI, map the decision team, get legal involved)

- Challenger + Solution Selling: listen, confirm, then challenge

- The micro-negotiations you’re skipping on the way to procurement

- “Never give without getting” (use yes, if / no, but)

- KPIs that matter: unique meetings & new logos (not just busywork)

- Why uncapped comp (designed right) drives the behavior you want

Links:

🌐 Learn More About Leadership – https://www.bydesignadvisors.com/contact-us

🎧 Subscribe to By Design Podcast for more unfiltered leadership truth bombs

📘 Finding Significance by Marty Osborne – https://www.amazon.com/dp/B0DTQD79BH/?bestFormat=true&k=finding%20significance%20marty%20osborn&ref_=nb_sb_ss_w_scx-ent-pd-bk-d_de_k1_1_12&crid=37ZRISVQPV8P3&sprefix=marty%20osborn

🧠 Take the DISC Assessment – https://profiles.innermetrix.com/VO/b2a2eb33/en

Question: What’s the “stupid comment” that told you a deal was off? Drop it below.

#SalesProcess #ChallengerSale #SolutionSelling #Negotiation #NeverGiveWithoutGetting #SalesLeadership #ClemsonMBA #ByDesignAdvisors #TheWayToValue #B2BSales #Pipeline

This Overtime is all about Furman. Marty and Dale unpack their conversation with Brian & Eric from Furman University’s Hill Institute for Innovation & Entrepreneurship—and why their approach is creating graduates who can actually start, build, and lead in the real world.

We highlight the Hill Institute’s three pillars—critical thinking & self-discovery, storytelling, and grit—and talk about how they show up in student ventures, community projects, and early careers. We also share the simple “Fresh Eyes” onboarding practice leaders can steal tomorrow, and how tools like Working Genius help map people to work that gives them energy.

If you care about entrepreneurship, culture, and developing leaders, Furman’s model is worth a closer look.

What we cover:

- What the Hill Institute is building at Furman (mission, mindset, outcomes)

- The 3 pillars: critical thinking, storytelling, grit—and why they beat “business as usual”

- Fresh Eyes onboarding: the 30-day observation play any leader can use

- Connecting pillars to Working Genius for team design and momentum

- Why Greenville, SC is an ideal lab for student founders and community impact

🌐 Learn More About Exit Strategy & Leadership – https://www.bydesignadvisors.com/contact-us

🎧 Subscribe to By Design Podcast for more unfiltered leadership truth bombs

📘 Finding Significance by Marty Osborne – https://www.amazon.com/dp/B0DTQD79BH/?bestFormat=true&k=finding%20significance%20marty%20osborn&ref_=nb_sb_ss_w_scx-ent-pd-bk-d_de_k1_1_12&crid=37ZRISVQPV8P3&sprefix=marty%20osborn

🧠 Take the DISC Assessment – https://profiles.innermetrix.com/VO/b2a2eb33/en

Question: Which pillar would transform your team fastest—critical thinking, storytelling, or grit?

#FurmanUniversity #HillInstitute #Innovation #Entrepreneurship #GreenvilleSC #WorkingGenius #StudentFounders #MartyOsborne #DaleThrush #ByDesignAdvisors #Overtime