Crossing Borders in a Tariff War: The LaunchBoost Playbook from Pure Marketing is for Founders who need to Stop, Think, Focus & Execute is all about crossing border to the USA and beyond. The USA is such a big market that we have to realize that it’s essential for growth — even if it means building and maintaining a US presence.

The new Canada’s Entrepreneur Marketing Podcast is a new podcast show where strategy meets action, and where Canadian founders learn how to scale smarter, faster, and further.

In this first episode of the CE Marketing Podcast, we’re tackling one of the biggest challenges facing Canadian growth companies:

How to expand into the U.S. market — in the middle of a tariff war.

The world of cross-border business is shifting fast. Trade tensions are rewriting the rules, and what used to be a straight road south is now full of roadblocks and opportunities. That’s exactly what LaunchBoost from Pure Marketing in New Jersey is designed to solve. It’s a 90-day marketing and go-to-market system that helps Canadian founders gain measurable traction in the U.S. market. To unpack how it works — and how founders can adapt — I’m joined by two remarkable voices and leaders of the Pure Marketing Group of companies who are shaping the future of growth and innovation:

Melanie Salvador is a venture capitalist and ecosystem strategist, focused on smart city systems and investment frameworks that align capital with civic ambition. And Jared Sanborn is a business builder, strategist, and futurist who believes the best way to predict the future is to create it.

And importantly, we look at this through the eyes of our own Entrepreneur marketing process. The STFE mindset — Stop, Think, Focus, Execute — is not just a process — it’s a way of leading when everything feels uncertain. And it’s a perfect method for growth founders to shape their business in new markets.

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Sylvain Karpinski is Founder & CEO of SLY Foods. SLY comes from Sylvain’s own adventures: 18,000 km cycling journeys across the Americas, packrafting expeditions on Canada’s remote whitewater rivers, and two solo offshore racing seasons across the Atlantic.

He couldn’t find freeze-dried meals that met his expectations during his expeditions. Refusing to settle for bland, unbalanced options, he began crafting his own recipes — gourmet, plant-based, and nutritious meals, designed to hold up in the most demanding conditions.

Back on solid ground, he decided to share them with the world. And so SLY was born, a line of savoury, practical, long-lasting, freeze-dried meals, made to fuel weekend adventurers, extreme explorers, and busy parents!

Sylvain is a great example of a Canadian adventurous go-getter. Already, SLY Foods are stocked in stores across Canada as well as in Europe in France & The Netherlands.

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Arshia Jahangiri is the Founder and CEO of Solenery, a Canadian clean-energy platform built to make the transition to sustainable living effortless for homeowners, builders, and energy providers. Since founding Solenery, Arshia has led its vision to simplify how people discover, compare, and act on clean-energy incentives, turning complex data into instant, actionable insights through smart technology and design.

Born with an entrepreneurial spirit, Arshia moved to Toronto with a mission to combine creativity, business, and technology to solve real problems that matter. His journey started with a high-school patent for a rooftop energy system, evolved through graduate studies in Innovation and Entrepreneurship at Queen’s University, and materialized into Solenery.

Under his leadership, Solenery has developed a suite of intelligent tools, including its Energy Insights Widget, an AI-powered system that analyzes property data, ROI, and rebates for any postal code in Canada. The company is expanding its ecosystem through Builder and Partner platforms, connecting the clean-energy industry across property owners, builders, and providers.

As a multidisciplinary founder, Arshia blends design thinking, product innovation, and market strategy to bridge the gap between sustainability and adoption. Beyond Solenery, he is building a family of brands under Brinalle Group, fostering ventures that intersect design, technology, and experience.

Arshia’s mission is simple yet ambitious: to create systems that make sustainable choices mainstream, profitable, and personal. Whether through clean energy, design innovation, or business ecosystems, his work reflects a belief that impact starts with clarity, and clarity begins with design.

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Join our growing community of entrepreneurs across Canada! Don't miss out on inspiring interviews, expert insights, and the latest business trends from the people shaping the future of our economy.

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