Eric Naaman acquired Damotech in 2010 with the vision of building an organization that reflected his values. One rooted in strong company culture, clear brand positioning, and product excellence. Under his leadership, Damotech has become the largest rack safety company in North America.

Eric Naaman was recently named the EY Entrepreneur Of The Year 2025 - Eastern. Eric holds a degree in mechanical engineering. Guided by his creative passion, he began his career in commercial photography and communications, collaborating with marquee clients such as Bombardier, Cirque du Soleil, General Motors, Home Depot, YUM! Brands, and L’Oréal, before transitioning into entrepreneurship and leading Damotech’s transformation.

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Crossing Borders in a Tariff War: The LaunchBoost Playbook from Pure Marketing is for Founders who need to Stop, Think, Focus & Execute is all about crossing border to the USA and beyond. The USA is such a big market that we have to realize that it’s essential for growth — even if it means building and maintaining a US presence.

The new Canada’s Entrepreneur Marketing Podcast is a new podcast show where strategy meets action, and where Canadian founders learn how to scale smarter, faster, and further.

In this first episode of the CE Marketing Podcast, we’re tackling one of the biggest challenges facing Canadian growth companies:

How to expand into the U.S. market — in the middle of a tariff war.

The world of cross-border business is shifting fast. Trade tensions are rewriting the rules, and what used to be a straight road south is now full of roadblocks and opportunities. That’s exactly what LaunchBoost from Pure Marketing in New Jersey is designed to solve. It’s a 90-day marketing and go-to-market system that helps Canadian founders gain measurable traction in the U.S. market. To unpack how it works — and how founders can adapt — I’m joined by two remarkable voices and leaders of the Pure Marketing Group of companies who are shaping the future of growth and innovation:

Melanie Salvador is a venture capitalist and ecosystem strategist, focused on smart city systems and investment frameworks that align capital with civic ambition. And Jared Sanborn is a business builder, strategist, and futurist who believes the best way to predict the future is to create it.

And importantly, we look at this through the eyes of our own Entrepreneur marketing process. The STFE mindset — Stop, Think, Focus, Execute — is not just a process — it’s a way of leading when everything feels uncertain. And it’s a perfect method for growth founders to shape their business in new markets.

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Sylvain Karpinski is Founder & CEO of SLY Foods. SLY comes from Sylvain’s own adventures: 18,000 km cycling journeys across the Americas, packrafting expeditions on Canada’s remote whitewater rivers, and two solo offshore racing seasons across the Atlantic.

He couldn’t find freeze-dried meals that met his expectations during his expeditions. Refusing to settle for bland, unbalanced options, he began crafting his own recipes — gourmet, plant-based, and nutritious meals, designed to hold up in the most demanding conditions.

Back on solid ground, he decided to share them with the world. And so SLY was born, a line of savoury, practical, long-lasting, freeze-dried meals, made to fuel weekend adventurers, extreme explorers, and busy parents!

Sylvain is a great example of a Canadian adventurous go-getter. Already, SLY Foods are stocked in stores across Canada as well as in Europe in France & The Netherlands.

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Arshia Jahangiri is the Founder and CEO of Solenery, a Canadian clean-energy platform built to make the transition to sustainable living effortless for homeowners, builders, and energy providers. Since founding Solenery, Arshia has led its vision to simplify how people discover, compare, and act on clean-energy incentives, turning complex data into instant, actionable insights through smart technology and design.

Born with an entrepreneurial spirit, Arshia moved to Toronto with a mission to combine creativity, business, and technology to solve real problems that matter. His journey started with a high-school patent for a rooftop energy system, evolved through graduate studies in Innovation and Entrepreneurship at Queen’s University, and materialized into Solenery.

Under his leadership, Solenery has developed a suite of intelligent tools, including its Energy Insights Widget, an AI-powered system that analyzes property data, ROI, and rebates for any postal code in Canada. The company is expanding its ecosystem through Builder and Partner platforms, connecting the clean-energy industry across property owners, builders, and providers.

As a multidisciplinary founder, Arshia blends design thinking, product innovation, and market strategy to bridge the gap between sustainability and adoption. Beyond Solenery, he is building a family of brands under Brinalle Group, fostering ventures that intersect design, technology, and experience.

Arshia’s mission is simple yet ambitious: to create systems that make sustainable choices mainstream, profitable, and personal. Whether through clean energy, design innovation, or business ecosystems, his work reflects a belief that impact starts with clarity, and clarity begins with design.

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Ravi Prakash, Chairman of O & O Group of Companies, is a visionary hospitality leader with a unique blend of operational expertise and strategic sales acumen. With a global mindset shaped by extensive international experience, he's built a career on delivering world-class guest experiences across diverse cultural and business landscapes. His mission is simple: to raise the standard of hospitality by aligning exceptional service with strong commercial performance. In today’s dynamic, customer-driven economy, he believes that proactive, personalized service isn’t just a differentiator—it’s the foundation for long-term growth. He specializes in crafting impactful service strategies that foster deep customer loyalty, while empowering teams to serve as true brand ambassadors. Throughout his career, he's transformed hospitality businesses into service-driven, results-oriented organizations—enhancing brand visibility, driving revenue, and cultivating lasting customer relationships. His leadership style focuses on building high-performing teams, boosting morale, and creating environments where both staff and guests thrive.

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Matt Giffen is the Founder and CEO of Bench Brewing Company in West Lincoln, Niagara. Matt has built an innovative brewery that prioritizes sustainability and conscious business practices within the beverage industry, these are topics that align well with your thoughtful discussions about craft beer.

Matt shares his journey from a 24-year banking career to founding a farmhouse brewery in Lincoln, Ontario, which opened in 2018. He explained how he combined his passion for beer with the local agricultural community, establishing a brewery that now ranks sixth among craft breweries in Ontario.

Bench Brewing is an award-winning craft beverage company dedicated to "craft beverages with a conscience." Since 2018, they've been at the forefront of sustainable brewing practices, implementing innovative solutions like zero wastewater process and closed-loop water system where every drop used in brewing is repurposed to nourish our onsite hops and adjacent local farms. Matt would be happy to share insights about:

Matt has built a sustainable brewery from the ground up and implemented conscious and sustainable business practices in the beverage industry. Matt operates at the intersection of craft brewing and environmental stewardship.

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Dr. Chika Oriuwa, is a child of Nigerian immigrants to Canada, who experienced many challenges including racism, sexism and financial precarity on her way to realizing her dream of becoming a doctor. Upon arriving at medical school, she discovered she was the only person of colour in a class of over 300 students. This inspired her to become an entrepreneur of her own life and career and led her to become a cultural icon whose story resonates globally.

Dr. Oriuwa has been recognized internationally for her accomplishments and was named one of TIME magazine’s "Next Generation Leaders" in 2021 and was honoured with one-of-a-kind Barbie doll for her contributions as a frontline healthcare worker, Dr. Oriuwa is Her accomplishments exemplify the potential of women who harness their power to break barriers and inspire others.

She is currently touring North America with a keynote sharing her blueprint for innovation, a neuro-science driven, three-pillar framework designed to revolutionize leadership and organizational success on both an individual and organizational level for lasting impact - from boardrooms to the psychiatric emergency room and from billion-dollar problems to toddler meltdowns, Dr. Oriuwa is combining storytelling, science and strategy to unlock entrepreneurial ingenuity at home - or the boardroom.

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Calgary-based entrepreneur and University of Calgary alum, Joanna Pariseau along with her business partner, Melissa Ninaber embody both through their fast-growing food-tech venture, Taste the City.

Taste the City invites customers to enjoy a thoughtfully curated tasting experience. Text-led, each tasting allows guests to visit multiple restaurants in one evening, all within walking distance. When booking, diners do not know where they’ll be going, or what they’ll be eating, but by removing the need to decide, the experience becomes effortless and free from decision fatigue. Every stop is carefully timed, prepaid and designed to showcase the best of the local dining scene while fostering connection through food.

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