From poker tables in Vegas to leading a $65M home services empire—how did Mike Bruner scale without ever turning a wrench?

Michael Bruner, co-founder of Iceberg Home Services, shares his incredible journey from a 5.5M business in 2019 to a 65M powerhouse in 2024, all without a technical background.

This episode dives into the mindsets, leadership shifts, and tough decisions that fueled Iceberg's exponential growth. From letting go of control and embracing mentorship, to prioritizing personal health and inspiring his team, Mike unpacks the habits and lessons that transformed both his business and his life.

This conversation is a must-listen for people-first leaders serious about scaling with intention and integrity.

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• Letting go empowers your team to lead.
• Right people in right roles drive scale.
• Culture and vision align talent quickly.
• Self-development multiplies business growth.
• Inspired leaders create inspired organizations.

What if the secret to becoming a better leader isn't getting more, but realizing you already have enough? ⏳

Andrew takes the mic to unravel one of the most transformative ideas from "The 15 Commitments of Conscious Leadership": the shift from a scarcity mindset to one of abundance. Blending sharp insights with personal stories, Andrew challenges the deeply ingrained belief that we need more to be successful: more time, more money, more recognition.

He breaks down the toxic myths of scarcity that keep us trapped in fear and comparison, and instead offers a refreshing, people-first lens rooted in presence, purpose, and enough-ness.

This episode will have you rethinking how you spend your time, how you define success, and how you show up for the people around you.

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• Scarcity mindset promotes fear, comparison, and toxic competition.
• Abundance mindset fosters creativity, collaboration, and gratitude.
• "More" is not always better. Focus on purposeful use of resources.
• Reframing time and energy shifts how we lead and live.
• You are already enough, personally and professionally.

Every trades leader faces moments that test their grit.

In this episode, former Navy SEAL turned business owner Dan Newell joins Chad Peterman to share how the lessons forged in SEAL training resilience, service, and accountability—apply directly to leadership in HVAC, plumbing, and home service businesses.

Dan's journey from ringing the bell in SEAL training to coming back, graduating #1 in his class, and later running his family's custom cabinet shop is packed with wisdom for leaders building strong teams. He opens up about what it means to lead from the bottom up, how to "get your mind right" when challenges hit, and why the best leaders focus on serving their people first.

If you're leading techs, installers, or managers and you're working to grow both people and profit this episode will challenge you to build a culture that wins every day.

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Chad Peterman | CEO | Author
Peterman Brothers Website
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Learn more about PeopleForward Network

• Failure Builds Grit – Every business owner faces setbacks; what matters is how you respond.
• Serve Your Team First – Like a SEAL platoon, your business thrives when leaders focus on others before themselves.
• Get Your Mind Right – A strong mindset is the difference between surviving a tough season and leading through it.
• Accountability Wins – Great teams hold each other to a higher standard. Everyone's success depends on everyone else.
• Lead from the Bottom Up – Ask your team, "What do you need from me?" and watch ownership take off.
• Adapt or Fall Behind – Dan's leap into automation mirrors the trades' need to embrace change and technology.
• Find Your Purpose – Just like earning a SEAL Trident, define your own version of success and lead with confidence.