From poker tables in Vegas to leading a $65M home services empire—how did Mike Bruner scale without ever turning a wrench?

Michael Bruner, co-founder of Iceberg Home Services, shares his incredible journey from a 5.5M business in 2019 to a 65M powerhouse in 2024, all without a technical background.

This episode dives into the mindsets, leadership shifts, and tough decisions that fueled Iceberg's exponential growth. From letting go of control and embracing mentorship, to prioritizing personal health and inspiring his team, Mike unpacks the habits and lessons that transformed both his business and his life.

This conversation is a must-listen for people-first leaders serious about scaling with intention and integrity.

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• Letting go empowers your team to lead.
• Right people in right roles drive scale.
• Culture and vision align talent quickly.
• Self-development multiplies business growth.
• Inspired leaders create inspired organizations.

What if the secret to becoming a better leader isn't getting more, but realizing you already have enough? ⏳

Andrew takes the mic to unravel one of the most transformative ideas from "The 15 Commitments of Conscious Leadership": the shift from a scarcity mindset to one of abundance. Blending sharp insights with personal stories, Andrew challenges the deeply ingrained belief that we need more to be successful: more time, more money, more recognition.

He breaks down the toxic myths of scarcity that keep us trapped in fear and comparison, and instead offers a refreshing, people-first lens rooted in presence, purpose, and enough-ness.

This episode will have you rethinking how you spend your time, how you define success, and how you show up for the people around you.

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• Scarcity mindset promotes fear, comparison, and toxic competition.
• Abundance mindset fosters creativity, collaboration, and gratitude.
• "More" is not always better. Focus on purposeful use of resources.
• Reframing time and energy shifts how we lead and live.
• You are already enough, personally and professionally.

Every trades leader faces moments that test their grit.

In this episode, former Navy SEAL turned business owner Dan Newell joins Chad Peterman to share how the lessons forged in SEAL training resilience, service, and accountability—apply directly to leadership in HVAC, plumbing, and home service businesses.

Dan's journey from ringing the bell in SEAL training to coming back, graduating #1 in his class, and later running his family's custom cabinet shop is packed with wisdom for leaders building strong teams. He opens up about what it means to lead from the bottom up, how to "get your mind right" when challenges hit, and why the best leaders focus on serving their people first.

If you're leading techs, installers, or managers and you're working to grow both people and profit this episode will challenge you to build a culture that wins every day.

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• Failure Builds Grit – Every business owner faces setbacks; what matters is how you respond.
• Serve Your Team First – Like a SEAL platoon, your business thrives when leaders focus on others before themselves.
• Get Your Mind Right – A strong mindset is the difference between surviving a tough season and leading through it.
• Accountability Wins – Great teams hold each other to a higher standard. Everyone's success depends on everyone else.
• Lead from the Bottom Up – Ask your team, "What do you need from me?" and watch ownership take off.
• Adapt or Fall Behind – Dan's leap into automation mirrors the trades' need to embrace change and technology.
• Find Your Purpose – Just like earning a SEAL Trident, define your own version of success and lead with confidence.

What if work didn't feel like work? In this solo episode, Chad Peterman breaks down how finding your purpose can completely transform not just your leadership, but your life.

Too many trade leaders chase "work-life balance" and end up feeling guilty on both sides. Chad shares why that struggle disappears once you align who you are at home with who you are at work. From mindset to mission, this is a reminder that leadership isn't about switching hats, it's about becoming the same authentic, purpose-driven person in every environment.

Leaders in HVAC, plumbing, and electrical: this episode will challenge you to show up differently, build purpose into every task, and inspire your teams to do the same.

Join The Arena: the ultimate community for growth-minded home service leaders.

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• Purpose Is Freedom: When who you are at work matches who you are at home, you stop living two different lives.
• Mindset Shapes Everything: The difference between "I have to" and "I get to" defines your experience.
• Leadership Without a Mask: Show up as the same person everywhere—your consistency inspires trust.
• Curiosity Over Control: Approach change and problems with curiosity instead of frustration.
• Enjoy the Work: Find joy and energy in what you do; fun is a leadership multiplier.

Ever feel like you're great at your job…but not alive doing it?

Andrew Hasty dives into what it really means to operate in your zone of genius: that magical space where time flies, energy flows, and work actually feels fun. He unpacks the four zones from Gay Hendricks' "The Big Leap" (Incompetence, Competence, Excellence, and Genius) and reveals why so many leaders get stuck in the "good but not great" zone of excellence. 💡

Andrew challenges us to reflect on what truly lights us up, and how leaders can help their teams do the same. If you've ever wondered what work could feel like when you're fully in your flow, this one's your permission slip to find out. 🤿

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• Great leaders help others find their zone of genius.
• Fear often limits us from reaching our full potential.
• Excellence can trap us away from true fulfillment.
• Reflection reveals both energizing and draining work.
• Designing your role boosts purpose and team happiness.

What happens when you give away 50% of your profits, hire people most companies overlook, and run your business on pure gratitude?

Justin sits down with Katie Donovan, CEO of CAMP Digital, to talk about what happens when you lead with gratitude, share profits, and build a culture where people truly care.

From second-chance hiring to the boldest bonus structure you've heard, Katie's flipping traditional leadership on its head. They get real about imposter syndrome, mindset shifts, and why authenticity is the ultimate business advantage.

This one's fast-paced, people-first, and full of truth bombs. Let's go. 🔥

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• Abundance mindset leads to lasting business and team success.
• Gratitude resets mindset and boosts daily perspective.
• Diversity strengthens culture, decision-making, and resilience.
• Share profits, build ownership, improve retention and morale.
• Face imposter syndrome—acknowledge, challenge, and move forward.

Trade leaders win when appreciation becomes a system, not a slogan. In this solo lesson, Chad Peterman shares the 20-year story of a position coach's handwritten note that flipped his mindset and how HVAC, plumbing, and home-service teams can use the same playbook to unlock belief, consistency, and effort. You'll learn the four elements of effective appreciation, how to "close the coaching loop," and a simple weekly cadence that raises performance without lowering standards.

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Key Takeaways:

• Appreciation outruns perfection: Praise visible effort and progress to drive long-term results.
• Make it specific: Tie gratitude to observable behavior and impact so the team can repeat it.
• Close the loop: Coach the mistake, then praise the corrected behavior to cement learning.
• Keep it sincere and concise: A short, genuine note often beats a long speech.
• Lead from gratitude: Daily gratitude practice improves mood, influence, and resilience under pressure.

What if the worst mistakes of your past became the fuel for your greatest success? 🏆

Weldon Long's story is anything but ordinary. From serving 13 years in prison to building and selling multiple multi-million-dollar companies, he proves that mindset and consistency can completely rewrite your future.

In this episode, Weldon brings his raw honesty, sharp wit, and proven sales strategies to the table, showing how taking full responsibility, mastering the fundamentals, and pushing through the inevitable "bullshit" of life can turn setbacks into stepping stones.

Expect lessons on building resilience, overcoming objections, and creating unstoppable momentum in business and in life.

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Chad Peterman | CEO | Author

Peterman Brothers Website

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• Personal responsibility drives transformation and lasting success.
• Mindset and consistency fuel peak sales performance.
• Adversity creates opportunity for growth and resilience.
• Objections must be addressed proactively, not defensively.
• Success is simple: process, mindset, and consistent execution.