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Channel Marketing Champs

Channel Marketing Champs

Auteur(s): Sharper B2B Marketing
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À propos de cet audio

 Need to maximise MDF, pump up partnerships, amplify alliances, and rip it up with ROI? Then let's get ready to rumble! Step into the ring with the best and the brightest channel marketers as they share their hard won insights, top tips, and expertise.Sharper B2B Marketing Marketing Marketing et ventes Réussite personnelle Économie
Épisodes
  • The Marketing Metrics That Matter, with Steph Hackney

    The Marketing Metrics That Matter, with Steph Hackney
    Sep 3 2025

    On this episode, Russ chats with Steph Hackney, Channel Marketing Manager at OpenText Cybersecurity. Steph’s got a decade of experience across resellers, distributors, MSPs, and vendors — so when she talks channel, you listen.
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    14 min
  • Cognitive Friction and How to Overcome it, with David van Schaick

    Cognitive Friction and How to Overcome it, with David van Schaick
    Aug 27 2025

    On this episode, Russ is joined by industry heavy hitter David van Schaick. David has had a long and storied history both agency and client side in the B2B space, so gets into the weeds around things such as positioning, value props, and how to be meaningfully different to your end audience through your channel and partner marketing.
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    22 min
  • Mastering the Channel & Partner Ecosystem, with Andy Gilbert

    Mastering the Channel & Partner Ecosystem, with Andy Gilbert
    Aug 20 2025

    This week we are joined by Director at Connection to Channel, Andy Gilbert. As a master of all things channel, Andy goes in-depth on how to orchestrate your own channel and partner ecosystem.
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    31 min
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