On this episode, Russ chats with Steph Hackney, Channel Marketing Manager at OpenText Cybersecurity. Steph’s got a decade of experience across resellers, distributors, MSPs, and vendors — so when she talks channel, you listen.

On this episode, Russ is joined by industry heavy hitter David van Schaick. David has had a long and storied history both agency and client side in the B2B space, so gets into the weeds around things such as positioning, value props, and how to be meaningfully different to your end audience through your channel and partner marketing.

This week we are joined by Director at Connection to Channel, Andy Gilbert. As a master of all things channel, Andy goes in-depth on how to orchestrate your own channel and partner ecosystem.

In this episode, Russ is joined by Heather K. Margolis, 'The Channel Maven,' to chat about major shifts in channel marketing, including the move from tiered programs to a more fluid, incentive-based model and the growing need for dynamic platforms that provide partners with education on topics like AEO and digital advertising. Heather identifies key challenges for channel leaders, such as CMOs struggling to understand the channel's value and the "identity crisis" facing smaller companies that lack dedicated channel teams.

On this episode, we're joined by Neil Langridge, Marketing and Alliances Director at e92plus.

e92plus are a Value Added Distributor (VAD), so we chat to Neil about their position in the ecosystem, how they manage relationships across vendors, partners, and everyone else in between, and the importance of effectively translating content, collaborating, and how to get the best out of the channel and partner ecosystem.

On today's episode we're joined by industry royalty and Fractional CMO of HermanScience, David Grazio.

There's lots to learn from David, including how to go beyond certification; how to proactively find new opportunities and how to effectively use AI to double pipeline coverage.

On this week's Channel Marketing Champs we're joined by vastly experienced B2B marketing consultant Louise Grant, who breaks down everything you need to know to build your own program from scratch.

On this episode of Channel Marketing Champs, Russ is joined by a dynamic duo from Dialpad - Ross Jack and Nick Slater. Ross and Nick share their thoughts on channel and partner marketing from a sales perspective, and the role that AI has to play in it all.