In this episode, we sit down with the founders of Sult – the next-gen electrolyte start-up shaking up the wellness space. With Mill G (TikTok & Instagram creator) and Henry at the helm, Sult is proving how a brand can grow by putting community first.

We unpack the realities of building a business in public, the pros and cons of documenting your journey from day one, and how openness can spark both loyalty and imitation. From scaling internationally while staying true to their followers, to creating a brand where the community literally sees themselves in it, this is a raw look at what it takes to launch and grow a start-up in 2025.

In this episode, we chat with the senior ecommerce manager at Represent – the streetwear powerhouse redefining product drops and customer experience. With new collections landing weekly, Represent is mastering the art of constant innovation and fan-driven hype.

We unpack how the team leverages split A/B testing to refine every touchpoint, how AI is powering smarter scale, and the philosophy behind building an online experience as elevated as the clothes themselves. From operational precision to cultural resonance, this is a deep dive into one of fashion’s most forward-thinking ecommerce strategies.

In this episode, we sit down with Rob Abrahams, co-founder of COAT Paints – the DTC brand shaking up the traditional paint industry. Born from a conversation in a pub, COAT has grown rapidly to £10 million in revenue and is now on an ambitious journey to £100 million.

We explore how they’re modernising a legacy category through bold branding, a premium product experience, and a sharp focus on customer needs. Rob shares why the age-old debate of brand vs. performance marketing is outdated – and how COAT is building growth through what they call “performant marketing.”

Whether you’re in DTC, love challenger brands, or want to hear how to scale without selling out, this one’s packed with inspiration and insight.