Filmed On: 11th July 2025Host: Sean Barber - / https://www.linkedin.com/in/seanrbarber/ - He & Him

Fery Kaszoni is the Chief Executive Officer of Search Intelligence Ltd. Known for his humour, transparency, and no-nonsense insights, Fery is one of the leading voices in digital PR and SEO.

In this episode of Chat With Sean, we explored a wide range of topics, including:

- The real secret behind successful digital PR campaigns in 2025

- Why relentless outreach and re-angling are more important than ever

- How to use social media platforms like TikTok to earn links

– without even posting

- Why brand mentions without context don’t move the needle

- The truth about links vs mentions

- How to use AI-assisted "vibe coding" to build products in weeks

- What content types will survive AI Overviews – and what won’t

- Why blog content is “5% as effective” unless you evolve

Connect With Fery - https://www.linkedin.com/in/ferenczkaszoni/

https://www.searchwithsean.com/

Filmed On: 12th June 2025Host: Sean Barber - / https://www.linkedin.com/in/seanrbarber/ - He & Him

Craig Campbell has 22+ years in digital marketing - from freelancer to agency owner, affiliate marketer, and buyer/seller of digital assets. He’s spoken at major conferences all over the world, built a popular YouTube channel sharing real lessons (and mistakes), and now runs linksforyou.com, a link-building and digital PR agency powered by years of industry connections.

In this episode of Chat With Sean, I’m joined by the one and only Craig Campbell. As always, Craig brings his trademark honesty, passion, and deep experience to the table.

We explored a wide range of topics, including:

- The latest developments in search and AI Overviews- Why it’s vital to diversify beyond organic SEO

- The growing importance of E-E-A-T and trust signals- The risks and realities of using AI content at scale

- How to win on YouTube with shorts, titles, and engagement tricks

- A look into Black Hat SEO and automation hacksThis one is not to be missed.

And thanks once again to Craig!

https://www.searchwithsean.com/

Connect With Craig - https://www.linkedin.com/in/craigcampbell0302/

Filmed On: 5th June 2025Host: Sean Barber - / https://www.linkedin.com/in/seanrbarber/ - He & HimIn this episode of Search With Sean, I sit down with Emina Demiri-Watson, Head of Digital at Vixen Digital, BrightonSEO speaker, and co-host of the podcast SEOs Getting Coffee.We dive deep into:- How SEO strategies are adapting to AI Overviews, LLMs, and changing user behaviour- Why traffic isn’t the only KPI that matters anymore- The critical role of brand perception in an AI-driven search world- Responsible AI use in digital marketing – and why your workflows need to evolveEmina brings insights from the agency front line, shares real use cases of AI automation, and offers a grounded vision of where search is heading.https://www.searchwithsean.com/Connect With Emina - https://www.linkedin.com/in/emina-demiri/ SEOs Getting Coffee - https://www.youtube.com/playlist?list=PLCZ9vc4nEbzcuLUnuJcC_c_cbcybHDhW4https://www.vixendigital.com/Other Links:Attribution Crack Topic - https://www.linkedin.com/in/reneebigelow/ Sean Carroll - From 0 - 30K Clicks Per Month In 16 Months With Effective Keyword Research - https://www.youtube.com/watch?v=o8EbrHtbbQc&t=5sMajestic Video - Why Tracking LLM Traffic Matters - https://www.youtube.com/watch?v=4wufeXgriKA&t=14sChat With Andrew Holland | Future Of SEO Roles, Word Embeddings & Blogging - https://www.youtube.com/watch?v=a-zr9q6g4mY&t=115sGus Pelogia - Using the Screaming Frog SEO Spider and OpenAI Embeddings to Map Related Pages at Scale - https://www.screamingfrog.co.uk/blog/map-related-pages-at-scale/