Is your audience getting mixed messages? In today’s episode, I’m talking to service-based business owners who are ready to treat their podcast like a business asset, not just a hobby. I’m diving into how to make sure that your podcast sounds like you and that your messages are aligned across every channel.

Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.

Find It Quickly:

Inconsistencies add up (1:23)

Start with brand anchors (2:29)

Update your intros, outros, and offers (3:47)

Do a brand consistency audit (4:57)

Choose one brand word (6:05)

Mentioned in this Episode:

Episode 192 How To Use Your Podcast To Strengthen Every Touchpoint In Your Business: gaffincreative.com/192-how-to-use-your-podcast-to-strengthen-every-touchpoint-in-your-business

Connect with Haylee:

Gaffin Creative: gaffincreative.com

Instagram: instagram.com/hayleegaffin

Review the Transcript: https://share.descript.com/view/0knxdxszTD3

Hosted on Acast. See acast.com/privacy for more information.

What if your podcast could power your marketing, client education, and sales conversations? In today’s episode, I’m talking to service-based business owners who are ready to treat their podcast like a business asset, not just a hobby. I’m breaking down the main phases of your client journey and how your podcast can impact each touchpoint along the way.

Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.

Find It Quickly:

Main phases of your client journey (1:07)

Your podcast in marketing (1:31)

Your podcast in the sales process (3:34)

Your podcast in the client experience (7:58)

Your podcast in retention and referrals (11:00)

Review the Transcript: https://share.descript.com/view/FrIEEoLrogW

Connect with Haylee:

Gaffin Creative: gaffincreative.com

Instagram: instagram.com/hayleegaffin

Hosted on Acast. See acast.com/privacy for more information.

If you think your podcast isn’t working, think again. In today’s episode, I’m talking to service-based business owners who are ready to treat their podcast like a business asset, not just a hobby. I’m covering the ways that your podcast can be integrated into your business and the possibilities that come from leveraging it correctly.

Today's episode is brought to you by Mic Check Society, our community for podcasters who are looking to take their podcast from good to great. Come join us for educational trainings, a private member's only community, and monthly calls! Get $10 off per month with code PODCAST at micchecksociety.com.

Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.

Find It Quickly:

Integration vs. isolation (1:17)

Isolation in marketing (2:09)

Integration in marketing (3:50)

Integration with your client experience (5:30)

Building a central hub as a thought leader (6:49)

Your podcast’s big vision and impact (8:57)

Why isn’t your podcast working? (9:35)

Mentioned in this Episode:

The Podcast Growth Program: gaffincreative.com/growth

Connect with Haylee:

Mic Check Society: gaffincreative.com/mcs

Instagram: instagram.com/hayleegaffin

Review the Transcript: https://share.descript.com/view/dzQF3GZMWuO

Hosted on Acast. See acast.com/privacy for more information.