What if Rory Gilmore had a podcast? Or Lorelai? Or even Taylor Doose? We’re diving deep into the whimsical world of Gilmore Girls and imagining what podcasts each beloved character would host—and how they’d actually monetize them. This episode is pure autumn nostalgia mixed with practical podcasting inspiration for creatives, entrepreneurs, and anyone obsessed with Stars Hollow.

I walk through 12 fictional podcast concepts, from Rory's literary deep dives to Sookie and Jackson's farm-to-table audio adventures. We’ll explore monetization strategies like affiliate links, sponsorships, premium content, merchandise, and live events—all grounded in realistic podcast business models. Plus, you’ll walk away with ideas you can use in your own podcast.

This episode originally aired on November 28, 2023.

Review full show notes at clockinginpodcast.com!

Mentioned in this Episode:

About Your Mother by Jennifer Griffith

Let's Grab Drinks

gaffincreative.com/shows

How I Built This

Connect with Haylee:

instagram.com/hayleegaffin

Gaffincreative.com

micchecksociety.com

Review the Transcript: https://share.descript.com/view/9U00mWyVtbW

Hosted on Acast. See acast.com/privacy for more information.

If you could go back in time and restart your podcast, what would you do differently? It’s a question I get a lot. In today’s episode, I’m sharing the five things that I would do if I was starting my podcast today, that I didn’t do back then.

Today's episode is brought to you by Mic Check Society, our community for podcasters who are looking to take their podcast from good to great. Come join us for educational trainings, a private member's only community, and monthly calls! Get $10 off per month with code PODCAST at micchecksociety.com.

Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.

Find It Quickly:

Build out a launch marketing plan (1:10)

Create a unique content style (3:15)

Put more prep time in before hitting record (5:54)

Invest in advertising to expand my reach (8:07)

Build a community funnel from day one (10:39)

Mentioned in this Episode:

VIP Podcast Launch: gaffincreative.com/podcast-launch

Episode 177 What Podcasting Can Do For Your Business: gaffincreative.com/177-what-podcasting-can-do-for-your-business

Episode 168 Steal Our Podcast Growth Framework: gaffincreative.com/168-steal-our-podcast-growth-framework

Episode 148 Should Podcast Hosts Invest In Advertising For Their Podcast: gaffincreative.com/should-podcast-hosts-invest-in-advertising-for-their-podcast

Connect with Haylee:

Mic Check Society: gaffincreative.com/mcs

Instagram: instagram.com/hayleegaffin

Gaffin Creative: gaffincreative.com

Review the Transcript: https://share.descript.com/view/NQWEyTa8hL7

Hosted on Acast. See acast.com/privacy for more information.

Are you giving your podcast a polished edit? In today’s episode, I’m sharing why podcast editing matters for your listener experience. Plus, I’m diving into all of the little details that the Gaffin Creative team looks for to potentially edit out of our clients’ episodes.

Today's episode is brought to you by Mic Check Society, our community for podcasters who are looking to take their podcast from good to great. Come join us for educational trainings, a private member's only community, and monthly calls! Get $10 off per month with code PODCAST at micchecksociety.com.

Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.

Find it Quickly:

Filler words (2:26)

Mouth and breath sounds (4:36)

Technical issues (7:15)

Language and delivery issues (9:23)

Environmental noises (10:49)

Conversation mishaps (11:23)

Why editing matters for your listener experience (12:30)

How to record as polished as possible (15:34)

Connect with Haylee:

Mic Check Society: gaffincreative.com/mcs

Instagram: instagram.com/hayleegaffin

Review the Transcript: https://share.descript.com/view/98GZ20Bghvi

Hosted on Acast. See acast.com/privacy for more information.

Creating a podcast episode takes effort, so why not make the most of it? Today’s episode is the final part in a series all about turning your podcast into an evergreen marketing machine. In this episode, I’m breaking down a handful of ways that you can turn just one episode into a number of assets, plus how to make repurposing sustainable.

Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.

Find it Quickly:

The benefits of repurposing (2:37)

Turning one episode into many assets (5:33)

Making repurposing sustainable (15:14)

Delegation for podcasting (18:22)

Mentioned In This Episode:

Podcast Budget Template: gaffincreative.com/podcastbudget

Episode 164 Foundations Of Podcast Growth:

gaffincreative.com/164-foundations-of-podcast-growth-grow-your-podcast-series-pt-1

Connect with Haylee:

Mic Check Society: gaffincreative.com/mcs

Instagram: instagram.com/hayleegaffin

Hosted on Acast. See acast.com/privacy for more information.

What if you had a podcast marketing funnel that worked for you automatically? Today’s episode is the third in a series all about turning your podcast into an evergreen marketing machine. In this episode, I’m breaking down types of content funnels that will take leads from the awareness stage to paying clients.

This is part 3 of our series on Turning Your Podcast into an Evergreen Marketing Machine.

Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.

Find it Quickly:

The three levels of a marketing funnel (1:37)

Funneling leads to your podcast through other channels (3:19)

Types of funnels to create with your podcast (5:05)

Examples for each funnel type (6:49)

Tools I’m using for conversion (8:23)

10 strategic podcast episode ideas that drive business growth (14:11)

Repurposing your content throughout your funnel (15:28)

Building a sustainable funnel (18:29)

Mentioned In This Episode:

10 Strategic Podcast Episode Ideas That Drive Business Growth: gaffincreative.com/strategic-growth-episode-ideas

The Podcast Growth Program: gaffincreative.com/growth

Episode 164 Foundations Of Podcast Growth:

gaffincreative.com/164-foundations-of-podcast-growth-grow-your-podcast-series-pt-1

Honeybook: gaffincreative.com/honeybook

Flodesk: gaffincreative.com/flodesk

Thrivecart: gaffincreative.com/thrivecart

WooCommerce: woocommerce.com

Shopify: shopify.com/ar

Kartra: kartra.com

Connect with Haylee:

Mic Check Society: gaffincreative.com/mcs

Instagram: instagram.com/hayleegaffin

Review the Transcript:

Hosted on Acast. See acast.com/privacy for more information.

You know what you want your podcast to do for your business, but does your audience? Today’s episode is part of a series all about turning your podcast into an evergreen marketing machine. In this episode, I’m breaking down how to use CTAs (Call To Actions) to drive your content and grow your business.

This is part 2 of our series on Turning Your Podcast into an Evergreen Marketing Machine.

Today's episode is brought to you by Mic Check Society, our community for podcasters who are looking to take their podcast from good to great. Come join us for educational trainings, a private member's only community, and monthly calls! Get $10 off per month with code PODCAST at micchecksociety.com.

Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.

Find it Quickly:

CTAs and how they drive your content (0:38)

3 types of CTAs to consider (2:50)

Using CTAs in your podcast episodes (6:37)

Offering education with CTAs in Clocking In (8:08)

Selling products with CTAs in Clocking In (10:23)

Promoting programs with CTAs in Clocking In (11:53)

Growing a service-based business with CTAs (14:04)

Audit your last five episodes (16:22)

Mentioned In This Episode:

Let's Connect: gaffincreative.com/contact

Episode 176 Mic Check Retreat Roundtable: gaffincreative.com/176-mic-check-retreat-roundtable-real-advice-from-seasoned-podcasters

Episode 172 Why Successful Women Entrepreneurs Don’t Do It All Themselves: gaffincreative.com/172-why-successful-women-entrepreneurs-dont-do-it-all-themselves-hiring-a-producer

Episode 158 How To Handle Guest Communication As A Podcast Host: gaffincreative.com/158-how-to-handle-guest-communication-as-a-podcast-host

Episode 154 What You Should Know Before You Launch A Podcast: gaffincreative.com/154-what-you-should-know-before-you-launch-a-podcast

Mic Check Society: gaffincreative.com/mcs

Instagram: instagram.com/hayleegaffin

Review the Transcript: https://share.descript.com/view/zCLkHEdkmxH

Hosted on Acast. See acast.com/privacy for more information.

Evergreen doesn't mean boring — it means leveraged. In this bonus episode, we break down what evergreen podcast content really is, how it fits into your business strategy, and why it's the most underutilized growth tool for podcasters looking to monetize long-term.

This is your mindset and strategy reset on what it means to create content that stays relevant, gets discovered repeatedly, and fuels your marketing systems for months (or years) to come.

This is a bonus episode in our series on Turning Your Podcast into an Evergreen Marketing Machine.

Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.

Review the Transcript: https://share.descript.com/view/47Vj6gKyHZp

Hosted on Acast. See acast.com/privacy for more information.

What if your podcast wasn’t just content, but a powerful marketing tool? Today’s episode kicks off a brand series all about turning your podcast into an evergreen marketing machine. I’m sharing what I see podcasters doing wrong in their podcast strategy, plus the mindset shifts necessary to go from content creator to strategic marketer.

This is part 1 of our series on Turning Your Podcast into an Evergreen Marketing Machine.

Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.

Find it Quickly:

Creating week to week with no plan (2:21)

Not aligning your content with your goals (3:36)

Not creating an intentional funnel (5:49)

Aligning your podcast with your services and offers (8:30)

Be strategic in your repurposing (9:13)

Making your podcast live within your automations (10:43)

Your podcast isn’t your product, it’s your sales tool (12:39)

From content creator to strategic marketer (13:30)

You don’t need more content, you need a smarter strategy (18:02)

Mentioned In This Episode:

The Podcast Growth Program: gaffincreative.com/growth

Mic Check Society: gaffincreative.com/mcs

Instagram: instagram.com/hayleegaffin

Review the Transcript: https://share.descript.com/view/sylxz54avbW

Hosted on Acast. See acast.com/privacy for more information.