Is your audience getting mixed messages? In today’s episode, I’m talking to service-based business owners who are ready to treat their podcast like a business asset, not just a hobby. I’m diving into how to make sure that your podcast sounds like you and that your messages are aligned across every channel.

Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.

Find It Quickly:

Inconsistencies add up (1:23)

Start with brand anchors (2:29)

Update your intros, outros, and offers (3:47)

Do a brand consistency audit (4:57)

Choose one brand word (6:05)

Mentioned in this Episode:

Episode 192 How To Use Your Podcast To Strengthen Every Touchpoint In Your Business: gaffincreative.com/192-how-to-use-your-podcast-to-strengthen-every-touchpoint-in-your-business

Connect with Haylee:

Gaffin Creative: gaffincreative.com

Instagram: instagram.com/hayleegaffin

Review the Transcript: https://share.descript.com/view/0knxdxszTD3

Hosted on Acast. See acast.com/privacy for more information.

What if your podcast could power your marketing, client education, and sales conversations? In today’s episode, I’m talking to service-based business owners who are ready to treat their podcast like a business asset, not just a hobby. I’m breaking down the main phases of your client journey and how your podcast can impact each touchpoint along the way.

Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.

Find It Quickly:

Main phases of your client journey (1:07)

Your podcast in marketing (1:31)

Your podcast in the sales process (3:34)

Your podcast in the client experience (7:58)

Your podcast in retention and referrals (11:00)

Review the Transcript: https://share.descript.com/view/FrIEEoLrogW

Connect with Haylee:

Gaffin Creative: gaffincreative.com

Instagram: instagram.com/hayleegaffin

Hosted on Acast. See acast.com/privacy for more information.

If you think your podcast isn’t working, think again. In today’s episode, I’m talking to service-based business owners who are ready to treat their podcast like a business asset, not just a hobby. I’m covering the ways that your podcast can be integrated into your business and the possibilities that come from leveraging it correctly.

Today's episode is brought to you by Mic Check Society, our community for podcasters who are looking to take their podcast from good to great. Come join us for educational trainings, a private member's only community, and monthly calls! Get $10 off per month with code PODCAST at micchecksociety.com.

Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.

Find It Quickly:

Integration vs. isolation (1:17)

Isolation in marketing (2:09)

Integration in marketing (3:50)

Integration with your client experience (5:30)

Building a central hub as a thought leader (6:49)

Your podcast’s big vision and impact (8:57)

Why isn’t your podcast working? (9:35)

Mentioned in this Episode:

The Podcast Growth Program: gaffincreative.com/growth

Connect with Haylee:

Mic Check Society: gaffincreative.com/mcs

Instagram: instagram.com/hayleegaffin

Review the Transcript: https://share.descript.com/view/dzQF3GZMWuO

Hosted on Acast. See acast.com/privacy for more information.

What if real growth in your business would come from dreaming bigger? In today’s episode, I’m sharing the moment from a recent conference that stopped me in my tracks. At that moment, I knew: I’ve been playing too small and I’m ready to dream bigger. For my business, and for yours.

Today's episode is brought to you by Mic Check Society, our community for podcasters who are looking to take their podcast from good to great. Come join us for educational trainings, a private member's only community, and monthly calls! Get $10 off per month with code PODCAST at micchecksociety.com.

Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.

Find It Quickly:

The moment the story hit me (1:21)

I need to be the big dreamer (1:52)

Where I’ve been playing small (3:14)

Dreaming bigger at Gaffin Creative (4:20)

Dreaming big in your own business (5:28)

Mentioned in this Episode:

The Podcast Growth Program: gaffincreative.com/growth

Connect with Haylee:

Mic Check Society: gaffincreative.com/mcs

Instagram: instagram.com/hayleegaffin

Review the Transcript: https://share.descript.com/view/x3eHXMvH794

Hosted on Acast. See acast.com/privacy for more information.

How do CEOs create impact with their podcast? In today’s episode, I’m sharing how you can use your podcast as a CEO-level visionary tool instead of just another marketing task. I’m diving into the mindset shift that CEOs use to create opportunity from their podcast and step into the thought-leader role.

Today's episode is brought to you by Mic Check Society, our community for podcasters who are looking to take their podcast from good to great. Come join us for educational trainings, a private member's only community, and monthly calls! Get $10 off per month with code PODCAST at micchecksociety.com.

Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.

Find It Quickly:

Reframe the role of your podcast (1:13)

CEOs use podcasts differently (3:35)

Consider how opportunities multiply (6:09)

Stepping into the CEO visionary role (8:33)

Mentioned in this Episode:

The Podcast Growth Program: gaffincreative.com/growth

Episode 188

Episode 150 What It Looked Like to Become a Full-Time Podcast Producer: gaffincreative.com/what-it-looked-like-to-become-a-full-time-podcast-producer

Connect with Haylee:

Mic Check Society: gaffincreative.com/mcs

Instagram: instagram.com/hayleegaffin

Review the Transcript: https://share.descript.com/view/BzXwP0Hm0Xa

Hosted on Acast. See acast.com/privacy for more information.

The best ROIs from podcasts aren’t just in the download numbers. In today’s episode, I’m sharing four hidden returns that podcast hosts often overlook. Whether you book a speaking gig, a new client, or even just build brand authority - there is a lot more that podcasts have to offer.

Today's episode is brought to you by Mic Check Society, our community for podcasters who are looking to take their podcast from good to great. Come join us for educational trainings, a private member's only community, and monthly calls! Get $10 off per month with code PODCAST at micchecksociety.com.

Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.

Find It Quickly:

Authority (1:53)

Connection (2:55)

Content (6:43)

Client (9:45)

Mentioned in this Episode:

Episode 180 Using Your Podcast Like An Evergreen Marketing Machine: gaffincreative.com/180-stop-winging-it-start-using-your-podcast-like-an-evergreen-marketing-machine-part-1

Connect with Haylee:

Mic Check Society: gaffincreative.com/mcs

Instagram: instagram.com/hayleegaffin

Hosted on Acast. See acast.com/privacy for more information.

It's the final day of the Podcast Planning Challenge! Today’s bonus episode is here to highlight what's happening on day three of the challenge—where we’re focusing on scripting and writing podcast content, including your intro, outro, and trailer. I’ll be guiding you through ideas in today’s prompt, how to structure each, and what to make sure you include!

Sign Up for the Challenge: gaffincreative.com/challenge

Book a Podcast Launch VIP Day: gaffincreative.com/podcast-launch/

Connect with Haylee:

Mic Check Society: gaffincreative.com/mcs

Instagram: instagram.com/hayleegaffin

Gaffin Creative: gaffincreative.com

Review the Transcript:

Hosted on Acast. See acast.com/privacy for more information.

It's day two of the Podcast Planning Challenge! Today’s bonus episode is here to highlight what's happening on day two of the challenge—where we’re focusing on the podcast content, including your selecting from the primary categories offered on podcast players, checking out music options, and brainstorming content topics!

Sign Up for the Challenge: gaffincreative.com/challenge

Book a Podcast Launch VIP Day: gaffincreative.com/podcast-launch

Connect with Haylee:

Mic Check Society: gaffincreative.com/mcs

Instagram: instagram.com/hayleegaffin

Gaffin Creative: gaffincreative.com

Review the Transcript:

Hosted on Acast. See acast.com/privacy for more information.