This week, we're joined by personal branding experts Kaz Grant and headshot photographer Toby Lee. Toby has built an excellent personal brand which has helped him to stand out from the crowd and attract new customers. They discuss how all photographers can use their personal brand to grow their business. We explore why your reputation is more important than ever and how you can leverage it to get more work. Tune in to discover why a strong personal brand is the key to standing out in a crowded market.

What You’ll Learn From This Episode:

Discover the secrets to building a personal brand. You'll learn what a personal brand actually is and how it can help you get ahead in your photography business.

Find out how to attract new customers. We reveal how to make your social media and video content work for you by turning a passive audience into active clients. We also discuss other key marketing channels.

Learn how to make personal branding an enjoyable process. We give you practical tips for creating a personal branding strategy that feels authentic and fun, so you can do it consistently and see the benefits.

Tired of feeling like you need to remortgage your house to buy quality photography equipment? Think again. In this episode, we reveal five game-changing items you can get for under £20 to significantly improve your skills and efficiency in commercial photography. From must-have gear to mind-altering concepts, we give you the tools and ideas to elevate your work without breaking the bank.

What you'll learn

1. Low-cost gear that transforms your shots: Discover two affordable and essential pieces of photography equipment that will drastically improve how you manage light and capture stunning images, whether you're working with natural light or studio flash.

2. How to see your work with fresh eyes: Learn about two influential books that will change the way you think about your commercial photography and help you develop a deeper understanding of your craft, turning you into a more intentional and creative photographer.

3. The one small investment that could save your shoot: Find out about a simple solution that allows you to see your shots in a whole new way, helping you make real-time adjustments and impress clients with a professional workflow.

Struggling to protect your work and get more clients? In this episode, we chat with award winning travel photographer Nico Trinkhouse who shares his experiences turning a negative situation into a positive business venture.

Three Things You'll Learn

• How his personal journey with copyright led to a new business and a proven way for photographers to get paid when their images are used illegally.

• Why his unconventional approach to blogging has become his most effective marketing tool for finding and winning high value clients.

• How he discovered a business model that is far more profitable than the