The Efficiency Layer: Most photographers didn't start their business to spend hours on spreadsheets and emails. As we continue The AI Revolution, Sam reveals how to hand over the most tedious parts of your business to an AI assistant—without losing your professional "voice."

• The 30-Second Quote: We discuss a specific technique for generating high-detail, branded quotes almost instantly—and why your first attempt will likely fail without one crucial setup step.

• The "Perfect Memory" Bot: Discover how to ensure you never forget a client detail again, even months after a call, using a tool that lives inside your meetings.

• Decoding the Numbers: Learn how to turn a mountain of confusing social media and website data into a clear marketing roadmap, even if you hate spreadsheets.

⁠⁠⁠Download the free guide to Marketing and Creativity here

The Future is Here: While most are debating the ethics of AI Glenn Grant is it to rebuild his business from the ground up. In this season premiere, we explore how Glenn has automated the "boring bits" to focus purely on creativity.

• The 60% Reduction: Discover the exact framework Glenn uses to reduce business overheads and why Commercial Photography delivery times are shrinking from weeks to hours.

• The "Invisible" Editing Step: We reveal a critical stage in the post-production process that most photographers are completely ignoring—and how AI handles this high-value task in seconds.

• The Ethical Blueprint: How to use real models and real products with AI composition to achieve "picture-perfect" results without losing your creative soul.

⁠⁠Download the free guide to Marketing and Creativity here

Museum Piece or Essential Tool? In the age of mirrorless previews and instant histograms, the humble flash meter is the subject of fierce debate. Marcus dives into the history and the high-tech reality of this device to determine if it still has a place in a modern Commercial Photography workflow.

• The Precision Gap: Discover the specific scenario where your camera's digital preview is actually "lying" to you—and how a meter provides a level of repeatability that software can't match.

• The Speed Paradox: Most photographers think a meter slows you down, but we reveal how it can actually save you 15 minutes of "trial and error" when building complex Studio Lighting for Photographers.

• Educational Gold: Learn how this single piece of kit can fast-track your Commercial Photography Skills by training your eye to see light ratios in a way that looking at a screen never will.

⁠Download the free guide to Marketing and Creativity here

The Dual Challenge: It’s a high-stakes start to 2026. While the January 31st Tax Return for Photographers deadline is looming, an even bigger shift is coming this April. Specialist accountant Vicki Pascoe joins us to provide a two-part roadmap for your business.

• The 10-Day Warning: If you haven't filed yet, hear the critical reason why you cannot afford to wait until the 31st—and the specific "Gateway" hurdle that catches most photographers out.

• The April 6th Shift: We pull back the curtain on "Making Tax Digital." Find out if your Commercial Photography turnover triggers the new mandatory requirements and what the quarterly filing actually means for you.

• The Case for Outsourcing: Why hiring a professional for your Accounting for Photographers is often a profit-making move rather than a cost, and how to decide if it's finally time to stop doing your own bookkeeping.

⁠Download the free guide to Marketing and Creativity here

The Critical Gap: Why do some high-quality images fail to get results for clients? Strategy expert Uta from Carrot and Karma joins us to explain why Commercial Photography is only as effective as the planning behind it.

• The Clarity Trap: Discover why a lack of Brand Strategy makes it impossible for a photographer to represent a business accurately, regardless of their technical skill.

• Target Audience Alignment: Learn how to identify if your client actually knows who they are talking to before you ever press the shutter.

• The Impact Checklist: A guide for the Brand Photography professional to ensure the messaging and "feeling" of the brand are locked in before the shoot begins.

Download the free guide to Marketing and Creativity here

We received the sad news this week that photographer Martin Parr passed away. Our show this week is a mix of personal stories, reflections and discussion about the life and work of Martin Parr. Hear what Martin thought about Marcus's photography during his degree and about the fantastic legacy and foundation he leaves behind. Marcus shares with us a glimpse into Martin's commercial photography.

STOP GUESSING: Your website holds the key to your Commercial Photography Marketing success, but only if you know what the numbers mean. This essential show breaks down the noise of Website Analytics for Photographers into three actionable points.

The Vital Few: Discover the exact 3–5 Commercial Photography statistics that genuinely measure your site's performance and income potential.

The Dangerous Distractions: Learn which "vanity metrics" you should immediately ignore, as they waste your time and sabotage your business focus.

The Diagnosis Checklist: Find out the critical signs in your data that signal an urgent, revenue-killing problem you need to fix this week.

The Challenge: Every Commercial Photography session starts with a client saying, "I hate having my photograph taken." The Solution: Expert listener Colin Smith reveals the Commercial Photography Skills that help you immediately build trust, relax your subject, and capture authentic emotion.

• The 10-Minute Mindset: Discover the specific psychological framework you must adopt upon arrival to master Photographer Rapport Building even before you pick up the camera.

• The Golden Prompt: Learn the single, magic sentence you can use while shooting that shifts the client’s focus and unlocks genuine expression for the perfect photo.

• The Inner Practice: Find out the counterintuitive 10-minute listening exercise you can practice at home to instantly improve your essential Commercial Photography Skills.