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Marketing your business without a plan is exactly why your content feels scattered, your sales feel inconsistent, and your audience isn’t converting. In this episode, I’m breaking down how to build a marketing campaign that actually works — a strategy you can rinse and repeat every time you launch an offer, promote a service, or run an event.

We’re at the end of the year, which is the perfect time to prep for Q1. Instead of winging it, you’re going to walk into 2026 with clarity, structure, and a campaign that moves the needle. I’m giving you my exact framework I use for Content Days, my in-person events, virtual classes — everything.

By the end, you’ll understand what a campaign actually is, how to build one from scratch, how to track your results, and how to turn your marketing into a repeatable, predictable system.

In this episode, we discuss:

• How to create a strategic marketing campaign around ONE goal so your content actually converts
• The six-step blueprint I use to plan every campaign in my business
• How to track results + build a marketing system you can reuse every time

If you want your 2026 launches, offers, and events to actually perform… start here.

Ready to simplify your content creation? Join the Batched™ waitlist — the new content creation marketplace platform that connects entrepreneurs with local creators to batch shoot monthly content in one day. Visit batchedcontent.com to join the waitlist and be the first to know when we launch in your city!

____________________________

🔗 Let’s Connect!
Instagram: @cd.creativeco | @thesidehustlherpodcast

Threads: @carlidorlynn

Website: www.cdcreativecoagency.com

✨ Subscribe to my weekly newsletter for the real, unfiltered marketing advice I don’t share anywhere else! Sign up here!

📸 Ready to simplify your content? Join the Batched™ waitlist — the new content creation marketplace platform that connects entrepreneurs with local creators to batch shoot monthly content in one day. Visit batchedcontent.com and be the first to know when we launch in your city!

📧 Try Email Marketing with Flodesk: Tired of social media controlling who sees your content? Try Flodesk on me for FREE today!

📝 Download My Free Guide: 30 Days of Done-for-You Social Media Prompts. Get it here!

🎧 Don’t Forget to Subscribe & Leave a Review!

Send us a text

This week on The Side-HustlHER Podcast®, I sat down with mindset coach and therapist Theresa McKeel, the owner of With Grace and Grit Coaching. Theresa works with high-achieving, overthinking millennial-ish women who are constantly in their heads — procrastinating, second-guessing, and struggling to step into the version of themselves they know they’re supposed to be.

But even with her gift, the therapeutic background, and the clinical training — Theresa’s biggest challenge hasn’t been helping her clients… it’s been putting herself out there so her coaching clients can find her.

This episode is literally a live coaching session + social media audit rolled into one. We walked through her Instagram page piece by piece and built a clear roadmap for how she can market herself online with more intention, clarity, and confidence.

If you’re a coach, service provider, or expert who struggles to show up because you’re used to playing the background… this one is for you.

In this episode, we discussed:

• How to build a social media presence when you’re terrified of being “seen”
• How to position your coaching brand so your ideal client immediately understands who you help and how
• The exact changes to make on your Instagram (bio, highlights, links, content) so your audience can actually FIND you

Connect with Theresa:
Instagram: @withgraceandgritcoaching

Ready to simplify your content creation? Join the Batched™ waitlist — the new content creation marketplace platform that connects entrepreneurs with local creators to batch shoot monthly content in one day. Visit batchedcontent.com to join the waitlist and be the first to know when we launch in your city!

____________________________

🔗 Let’s Connect!
Instagram: @cd.creativeco | @thesidehustlherpodcast

Threads: @carlidorlynn

Website: www.cdcreativecoagency.com

✨ Subscribe to my weekly newsletter for the real, unfiltered marketing advice I don’t share anywhere else! Sign up here!

📸 Ready to simplify your content? Join the Batched™ waitlist — the new content creation marketplace platform that connects entrepreneurs with local creators to batch shoot monthly content in one day. Visit batchedcontent.com and be the first to know when we launch in your city!

📧 Try Email Marketing with Flodesk: Tired of social media controlling who sees your content? Try Flodesk on me for FREE today!

📝 Download My Free Guide: 30 Days of Done-for-You Social Media Prompts. Get it here!

🎧 Don’t Forget to Subscribe & Leave a Review!

Send us a text

WE OFFICIALLY HIT ONE YEAR of The Side-HustlHER Podcast®, and I’m celebrating with a real, no-fluff conversation about what I’d do if I had to start my business over from scratch in 2026.

I’m on sabbatical right now, business has had its best year yet, and I’m also in the middle of launching my second “baby” in business — Batched™, a creator marketplace that connects entrepreneurs with local content creators for content days nationwide.

So yeah… it lowkey feels like starting over.

In this episode, I’m walking you through the exact moves I’d make if I was:

• Pivoting my offers or starting from scratch
• Rebranding or revamping my business
• Or launching something brand new in 2026

You’ll learn:

• How to create an offer that actually solves a clear problem
• What to do if you don’t have proof or testimonials yet
• The difference between a random freebie and a strategic lead magnet
• How to pitch yourself without feeling desperate
• What I did with my money early on (and what I still do now)

Ready to simplify your content creation? Join the Batched™ waitlist — the new content creation marketplace platform that connects entrepreneurs with local creators to batch shoot monthly content in one day. Visit batchedcontent.com to join the waitlist and be the first to know when we launch in your city!

____________________________

🔗 Let’s Connect!
Instagram: @cd.creativeco | @thesidehustlherpodcast

Threads: @carlidorlynn

Website: www.cdcreativecoagency.com

✨ Subscribe to my weekly newsletter for the real, unfiltered marketing advice I don’t share anywhere else! Sign up here!

📸 Ready to simplify your content? Join the Batched™ waitlist — the new content creation marketplace platform that connects entrepreneurs with local creators to batch shoot monthly content in one day. Visit batchedcontent.com and be the first to know when we launch in your city!

📧 Try Email Marketing with Flodesk: Tired of social media controlling who sees your content? Try Flodesk on me for FREE today!

📝 Download My Free Guide: 30 Days of Done-for-You Social Media Prompts. Get it here!

🎧 Don’t Forget to Subscribe & Leave a Review!

Send us a text

This week, I sat down with Shajuan Alexander, a Houston-based psychotherapist and coach for clinicians who are ready to step into multi-hyphenate roles beyond the couch. During our chat, we took a deep dive into her Instagram page for a full audit—breaking down what’s working, what needs clarity, and how to better align her content with her long-term goals.

So many entrepreneurs get stuck trying to figure out what to post when their offers start to evolve—and this conversation is the perfect example of how to pivot your page with purpose.

In this episode, we discussed:

• How to align your content with your goals: making sure every post moves you closer to the brand and opportunities you actually want.
• Optimizing your Instagram bio and highlights: the small but powerful tweaks that instantly position you as an expert.
• Balancing multiple passions without confusing your audience: showing your personality while still keeping your message clear and strategic.

By the end, you’ll know exactly how to clean up your page, attract the right audience, and create content that reflects the next level of your business—not just where you started.

Ready to simplify your content creation? Join the Batched™ waitlist — the new content creation marketplace platform that connects entrepreneurs with local creators to batch shoot monthly content in one day. Visit batchedcontent.com to join the waitlist and be the first to know when we launch in your city!

____________________________

🔗 Let’s Connect!
Instagram: @cd.creativeco | @thesidehustlherpodcast

Threads: @carlidorlynn

Website: www.cdcreativecoagency.com

✨ Subscribe to my weekly newsletter for the real, unfiltered marketing advice I don’t share anywhere else! Sign up here!

📸 Ready to simplify your content? Join the Batched™ waitlist — the new content creation marketplace platform that connects entrepreneurs with local creators to batch shoot monthly content in one day. Visit batchedcontent.com and be the first to know when we launch in your city!

📧 Try Email Marketing with Flodesk: Tired of social media controlling who sees your content? Try Flodesk on me for FREE today!

📝 Download My Free Guide: 30 Days of Done-for-You Social Media Prompts. Get it here!

🎧 Don’t Forget to Subscribe & Leave a Review!

Send us a text

In this episode, I invited my client (and now friend) Auketria Manor—multi-time author and publishing coach—on the pod to break down how entrepreneurs can use a brand-building book to scale impact, increase authority, and create a clear path to premium offers. We talk about writing with purpose (not just vibes), building a methodology that funnels readers into your ecosystem, and why your book can be the 24/7 salesperson your business is missing.

In this episode, we discussed:

• What a “brand-building book” really is and how it positions you as the authority while leading readers to your premium offer.
• The GPS framework to outline a results-driven book fast
• Scalability & offers: How to use your book as lead gen to shift from 1:1 to one-to-many (groups, memberships, VIP days) without burning out.

Connect with Auketria: @coachauketria

Book with Auketria: www.themanordigital.com

Ready to simplify your content creation? Join the Batched™ waitlist — the new content creation marketplace platform that connects entrepreneurs with local creators to batch shoot monthly content in one day. Visit batchedcontent.com to join the waitlist and be the first to know when we launch in your city!

____________________________

🔗 Let’s Connect!
Instagram: @cd.creativeco | @thesidehustlherpodcast

Threads: @carlidorlynn

Website: www.cdcreativecoagency.com

✨ Subscribe to my weekly newsletter for the real, unfiltered marketing advice I don’t share anywhere else! Sign up here!

📸 Ready to simplify your content? Join the Batched™ waitlist — the new content creation marketplace platform that connects entrepreneurs with local creators to batch shoot monthly content in one day. Visit batchedcontent.com and be the first to know when we launch in your city!

📧 Try Email Marketing with Flodesk: Tired of social media controlling who sees your content? Try Flodesk on me for FREE today!

📝 Download My Free Guide: 30 Days of Done-for-You Social Media Prompts. Get it here!

🎧 Don’t Forget to Subscribe & Leave a Review!

Send us a text

In this episode, I sat down with my client Natasha Jilles-Blunt of Blunt Statements Spa, also known as Houston’s #1 Big Toe Pro, for a live social media audit. Natasha opened up about the challenges so many entrepreneurs face—feeling overwhelmed by social media, unsure what actually works, and tired of trying to keep up with constant algorithm changes. Together, we simplified her strategy, cleaned up her bio, and built a plan to make her Instagram work for her instead of against her.

In this episode, we discussed:

• How to write a bio that converts: what to include (and what to cut) so people know exactly who you are, what you do, and how to book you.
• The type of content that builds trust and drives sales: why behind-the-scenes moments and educational posts outperform generic “pretty” content.
• Why every post needs a clear call-to-action: how to get your audience to stop scrolling and actually take the next step—without feeling salesy.

By the end, you’ll know how to simplify your own page, attract the right audience, and turn followers into paying clients.

Ready to simplify your content creation? Join the Batched™ waitlist — the new content creation marketplace platform that connects entrepreneurs with local creators to batch shoot monthly content in one day. Visit batchedcontent.com to join the waitlist and be the first to know when we launch in your city!

____________________________

🔗 Let’s Connect!
Instagram: @cd.creativeco | @thesidehustlherpodcast

Threads: @carlidorlynn

Website: www.cdcreativecoagency.com

✨ Subscribe to my weekly newsletter for the real, unfiltered marketing advice I don’t share anywhere else! Sign up here!

📸 Ready to simplify your content? Join the Batched™ waitlist — the new content creation marketplace platform that connects entrepreneurs with local creators to batch shoot monthly content in one day. Visit batchedcontent.com and be the first to know when we launch in your city!

📧 Try Email Marketing with Flodesk: Tired of social media controlling who sees your content? Try Flodesk on me for FREE today!

📝 Download My Free Guide: 30 Days of Done-for-You Social Media Prompts. Get it here!

🎧 Don’t Forget to Subscribe & Leave a Review!

Send us a text

I’m finally back on the mic — and in this solo episode, I’m breaking down the eight biggest mistakes I see entrepreneurs making on social media (and how to fix them).

If you’ve ever felt like you’re posting and getting zero engagement, or your content just isn’t converting, this episode is going to give you clarity. I’m sharing the exact things that hold most business owners back — from posting without strategy, being inconsistent, skipping captions or hooks, to trying to talk to everyone instead of your actual audience — and what to do instead.

By the end, you’ll know how to create content that’s intentional, consistent, and aligned with your business goals so you can start turning followers into paying clients.

I’m also giving you a little behind-the-scenes update on what’s next for Coworking & Content — including our first-ever virtual session happening November 19 at 6 p.m. CST. It’s a live, hands-on experience where we’ll plan your content together, help you batch strategically, and set you up to end the year strong.

Ready to simplify your content creation? Join the Batched™ waitlist — the new content creation marketplace platform that connects entrepreneurs with local creators to batch shoot monthly content in one day. Visit batchedcontent.com to join the waitlist and be the first to know when we launch in your city!

____________________________

🔗 Let’s Connect!
Instagram: @cd.creativeco | @thesidehustlherpodcast

Threads: @carlidorlynn

Website: www.cdcreativecoagency.com

✨ Subscribe to my weekly newsletter for the real, unfiltered marketing advice I don’t share anywhere else! Sign up here!

📸 Ready to simplify your content? Join the Batched™ waitlist — the new content creation marketplace platform that connects entrepreneurs with local creators to batch shoot monthly content in one day. Visit batchedcontent.com and be the first to know when we launch in your city!

📧 Try Email Marketing with Flodesk: Tired of social media controlling who sees your content? Try Flodesk on me for FREE today!

📝 Download My Free Guide: 30 Days of Done-for-You Social Media Prompts. Get it here!

🎧 Don’t Forget to Subscribe & Leave a Review!

Send us a text

In this episode, I sit down with Leah Rogers, founder of Mocha Media Co. in Raleigh, NC, for a live social media audit. Leah is a content creator, branding strategist, and photographer who helps small brands and creators stand out with visuals that convert.

Together, we walk through her Instagram page from top to bottom — covering what’s working, what could be improved, and the adjustments that can make a huge difference in converting visitors into paying clients.

✨ Inside this episode, you’ll learn:

• Why keywords + location in your Instagram name are non-negotiable for being found
• How to simplify your bio with a clear call-to-action that directs people where you want them to go
• The smartest way to use highlights as a client resource hub
• Tips for balancing your business + personal brand without burning out
• A simple scheduling hack for service providers with full-time jobs

If you’ve ever wondered what a social media audit looks like in real-time, this episode is packed with gems you can apply to your own page right away.

Connect with Leah on Instagram: https://www.instagram.com/mochamediaco/

Learn more at about Leah's services: https://www.mochamediaco.com

____________________________

🔗 Let’s Connect!
Instagram: @cd.creativeco | @thesidehustlherpodcast

Threads: @carlidorlynn

Website: www.cdcreativecoagency.com

✨ Subscribe to my weekly newsletter for the real, unfiltered marketing advice I don’t share anywhere else! Sign up here!

📸 Ready to simplify your content? Join the Batched™ waitlist — the new content creation marketplace platform that connects entrepreneurs with local creators to batch shoot monthly content in one day. Visit batchedcontent.com and be the first to know when we launch in your city!

📧 Try Email Marketing with Flodesk: Tired of social media controlling who sees your content? Try Flodesk on me for FREE today!

📝 Download My Free Guide: 30 Days of Done-for-You Social Media Prompts. Get it here!

🎧 Don’t Forget to Subscribe & Leave a Review!