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In this episode, I’m sitting down with Katina Poe, a Houston-based midwife and founder of Amina Idir Midwifery. Katina specializes in curating dream home birth experiences with her team, providing prenatal, birth, and postpartum care for expecting moms.

Like many business owners, Katina has been working hard behind the scenes but needed clarity on how to showcase her services online in a way that attracts steady clients and builds trust. That’s where this live social media audit comes in.

Together, we reviewed her Instagram profile top-to-bottom — from her bio and highlights to her content strategy — and mapped out practical steps to help her position herself as the go-to midwife for Houston moms.

✨ In this episode, you will learn:

• How to use keywords in your name + bio so you actually show up in search
• The role of highlights as a client resource library (and which ones every service provider should have)
• Easy content ideas for sensitive industries where client privacy matters
• Why behind-the-scenes + storytelling content builds credibility and trust
• The 40/40/20 content mix that makes your page feel professional and relatable
• How to overcome camera shyness and create engaging talking head videos

If you’ve been struggling with consistency or confidence on Instagram, Katina’s audit will give you the practical next steps to tighten up your profile and start marketing your services with ease.

____________________________

🔗 Let’s Connect!
Instagram: @cd.creativeco | @thesidehustlherpodcast

Threads: @carlidorlynn

Website: www.cdcreativecoagency.com

✨ Subscribe to my weekly newsletter for the real, unfiltered marketing advice I don’t share anywhere else! Sign up here!

📝 Book your FREE Social Media Audit: www.cdcreativecoagency.com/audit

📧 Try Email Marketing with Flodesk: Tired of social media controlling who sees your content? Try Flodesk on me for FREE today!

📝 Download My Free Guide: 30 Days of Done-for-You Social Media Prompts. Get it here!

🎧 Don’t Forget to Subscribe & Leave a Review!

Send us a text

If you’ve been stuck on the Instagram or TikTok hamster wheel chasing algorithms, this episode is your sign to slow down and start building a marketing system that works for you long after you log off.

I’m joined by Camille Kurtenbach — Pinterest strategist, manager, and host of the Pinterest Coffee Chats podcast. Camille helps business owners simplify their marketing and turn content into sustainable visibility that keeps driving clicks, leads, and sales month after month.

In this episode, you will learn:

• Why Pinterest belongs in the same category as Google, not Instagram
• How to set up an optimized profile and boards so your pins actually rank
• What types of content (reels, carousels, blogs, podcasts, YouTube) repurpose best on Pinterest
• How to use keywords to drive saves and outbound clicks
• The metrics that really matter (and which ones don’t)
• A simple workflow that makes Pinterest marketing sustainable, not overwhelming

If you’re ready to add Pinterest into your marketing ecosystem and finally get off the content hamster wheel, this episode will show you exactly how to get started.

Turn Your Existing Content into Evergreen Traffic & Sales with Pinterest [FREE DOWNLOAD]: https://positivityplatform.mykajabi.com/money-making-machine

Connect with Camille on Instagram: https://www.instagram.com/positivity_platform_/?hl=en

Pinterest Coffee Chats Podcast: https://podcasts.apple.com/us/podcast/pinterest-coffee-chats/id1808997446

____________________________

🔗 Let’s Connect!
Instagram: @cd.creativeco | @thesidehustlherpodcast

Threads: @carlidorlynn

Website: www.cdcreativecoagency.com

✨ Subscribe to my weekly newsletter for the real, unfiltered marketing advice I don’t share anywhere else! Sign up here!

📝 Book your FREE Social Media Audit: www.cdcreativecoagency.com/audit

📧 Try Email Marketing with Flodesk: Tired of social media controlling who sees your content? Try Flodesk on me for FREE today!

📝 Download My Free Guide: 30 Days of Done-for-You Social Media Prompts. Get it here!

🎧 Don’t Forget to Subscribe & Leave a Review!

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Yall already know one of my favorite things to do on the podcast is a live social media audit and in this episode, I had the honor of doing one with my friend El-Elyon, an award-winning trademark attorney and bar exam coach.

Elle is actually the attorney who helped me trademark The Side HustlHER Podcast®, so bringing her into the “hot seat” felt full circle. In this conversation, we walked through her Instagram profile and broke down what’s working, what could be stronger, and how she can start showing up more consistently online.

✨ In this episode, you will learn:

• Why your Instagram bio and usernames are very important
• How to create highlights and pinned posts that act as mini sales funnels
• The simple way to start creating content when you’re short on time
• Storytelling strategies that turn client wins into engaging posts
• How to use B-roll and behind-the-scenes content to build trust
• Why adding clear calls to action on every post boosts conversions

If you’ve ever struggled with consistency on social media, or if you know your profile could work harder for you, this episode is packed with practical tips you can implement right away.

👉 Connect with Elle on Instagram: @elelyonesq

____________________________

🔗 Let’s Connect!
Instagram: @cd.creativeco | @thesidehustlherpodcast

Threads: @carlidorlynn

Website: www.cdcreativecoagency.com

✨ Subscribe to my weekly newsletter for the real, unfiltered marketing advice I don’t share anywhere else! Sign up here!

📝 Book your FREE Social Media Audit: www.cdcreativecoagency.com/audit

📧 Try Email Marketing with Flodesk: Tired of social media controlling who sees your content? Try Flodesk on me for FREE today!

📝 Download My Free Guide: 30 Days of Done-for-You Social Media Prompts. Get it here!

🎧 Don’t Forget to Subscribe & Leave a Review!

Send us a text

If you’ve ever felt like there aren’t enough hours in the day to balance your 9–5, family, and business…this episode is for you.

I’m joined by Sade Kelly, a former advertising executive turned Time Management Coach and founder of The Fire Inside. Sade helps ambitious women reclaim their schedules, build better boundaries, and find peace in the middle of all the things.

In this conversation, Sade shares her journey from corporate to coaching, the mindset shifts we need to make about time, and the practical tools that help her clients save up to 28 hours a week.

✨ In this episode, you will learn:

• Why “I don’t have enough time” is a mindset trap and how to flip it
• How to do a time audit and uncover hidden hours in your week
• The importance of creating business hours for your side hustle
• Practical routines that boost energy and focus
• How to set and protect boundaries with your calendar and loved ones
• Simple systems to prevent burnout while growing your business

If you’re ready to stop running on empty and start managing your time with confidence, this episode is your permission slip to do life and business differently.

Connect with Sade at thefireinsidesade.com and on Instagram/Threads/TikTok at @sadekelly_

____________________________

🔗 Let’s Connect!
Instagram: @cd.creativeco | @thesidehustlherpodcast

Threads: @carlidorlynn

Website: www.cdcreativecoagency.com

✨ Subscribe to my weekly newsletter for the real, unfiltered marketing advice I don’t share anywhere else! Sign up here!

📝 Book your FREE Social Media Audit: www.cdcreativecoagency.com/audit

📧 Try Email Marketing with Flodesk: Tired of social media controlling who sees your content? Try Flodesk on me for FREE today!

📝 Download My Free Guide: 30 Days of Done-for-You Social Media Prompts. Get it here!

🎧 Don’t Forget to Subscribe & Leave a Review!

Send us a text

In this episode, I’m doing one of my favorite things — a real-time social media audit. I sat down with Leia Love, a salon owner and paramedical tattoo artist from Ohio, to walk through her Instagram page and help her refine her content strategy.

Leah has over 20 years of experience as a cosmetologist and now specializes in 3D areola tattooing for breast cancer survivors, a unique and powerful niche. But like many entrepreneurs, she’s faced challenges in showcasing her work on social media from being flagged for nudity to balancing multiple pages and deciding how to niche down.

Together, we worked through her bio, profile optimization, content strategy, and ways to create content that builds visibility without overwhelm.

✨ In this episode, you will learn:

• How to decide if you should focus on one page or multiple accounts
• Ways to optimize your Instagram bio so clients know exactly how to book you
• Why highlights matter and which ones every service provider needs
• Content tweaks that boost engagement, like captions, hooks, and testimonials
• Creative strategies to show your work while avoiding social media flagging

If you’ve ever struggled with clarity on Instagram or wondered how to position yourself as the go-to expert in your niche, this audit will give you plenty of practical steps you can apply right away.

____________________________

🔗 Let’s Connect!
Instagram: @cd.creativeco | @thesidehustlherpodcast

Threads: @carlidorlynn

Website: www.cdcreativecoagency.com

✨ Subscribe to my weekly newsletter for the real, unfiltered marketing advice I don’t share anywhere else! Sign up here!

📝 Book your FREE Social Media Audit: www.cdcreativecoagency.com/audit

📧 Try Email Marketing with Flodesk: Tired of social media controlling who sees your content? Try Flodesk on me for FREE today!

📝 Download My Free Guide: 30 Days of Done-for-You Social Media Prompts. Get it here!

🎧 Don’t Forget to Subscribe & Leave a Review!

Send us a text

If you’ve been wondering how entrepreneurs are using virtual summits and bundles to grow their email lists, increase visibility, and establish themselves as leaders in their niche—this episode is for you.

I’m sitting down with my friend Linda Mendible, a web designer, marketing coach, and mama of three who helps entrepreneurs launch virtual summits and bundles that actually convert. Linda shares her journey into entrepreneurship and breaks down how these strategies helped her grow her email list by thousands while creating deeper connections with her community.

✨ In this episode, you will learn:

• What a virtual summit and a bundle actually are
• Why building a community first is essential before hosting one
• How summits and bundles can rapidly grow your email list and visibility
• The tech + tools you need to host them without overwhelm
• Common mistakes to avoid when collaborating with other entrepreneurs

If you’ve been looking for a strategy that helps you build authority, grow your audience, and create lasting connections, this conversation with Linda will spark ideas you can implement right away.

👉 Connect with Linda: lindamendible.com
and on Instagram @lindamendible

👉 Join her free Facebook Community: https://www.facebook.com/groups/227106297496478/?ref=profile_plus_visit_group

____________________________

🔗 Let’s Connect!
Instagram: @cd.creativeco | @thesidehustlherpodcast

Threads: @carlidorlynn

Website: www.cdcreativecoagency.com

✨ Subscribe to my weekly newsletter for the real, unfiltered marketing advice I don’t share anywhere else! Sign up here!

📝 Book your FREE Social Media Audit: www.cdcreativecoagency.com/audit

📧 Try Email Marketing with Flodesk: Tired of social media controlling who sees your content? Try Flodesk on me for FREE today!

📝 Download My Free Guide: 30 Days of Done-for-You Social Media Prompts. Get it here!

🎧 Don’t Forget to Subscribe & Leave a Review!

Send us a text

If content creation feels like it takes too much time or you just don’t know where to start, then this episode is for you. I’m sharing a mini masterclass I originally taught for a colleague, walking you step by step through the exact process I use to plan and batch a whole month of content in just a few focused hours.

This is the same system I use for myself and my clients, and it’s designed to help you simplify content creation even if you’re balancing motherhood, a business, and a 9–5.

✨ In this episode, you will learn:

• How to plan content that positions you as the go-to in your industry
• The four types of content themes to focus on each month
• How to batch create everything you need in three hours or less
• Simple editing tips that won’t overwhelm you
• How to schedule your content so you’re never scrambling to post again

Whether you’re a side hustler, a busy mompreneur, or just ready to finally take control of your content strategy, this episode will show you how to create with ease and consistency.

____________________________

🔗 Let’s Connect!
Instagram: @cd.creativeco | @thesidehustlherpodcast

Threads: @carlidorlynn

Website: www.cdcreativecoagency.com

✨ Subscribe to my weekly newsletter for the real, unfiltered marketing advice I don’t share anywhere else! Sign up here!

📝 Book your FREE Social Media Audit: www.cdcreativecoagency.com/audit

📧 Try Email Marketing with Flodesk: Tired of social media controlling who sees your content? Try Flodesk on me for FREE today!

📝 Download My Free Guide: 30 Days of Done-for-You Social Media Prompts. Get it here!

🎧 Don’t Forget to Subscribe & Leave a Review!

Send us a text

You already know I’m deep in my AI era and today’s guest is one of the best when it comes to using ChatGPT in a way that actually feels authentic. I’m sitting down with Kinsey Soderberg, the founder of Authentic AI and the creator of the Genius Brand Blueprint, a tool that helps entrepreneurs train ChatGPT to sound like you, understand your offers, and create content that’s actually on-brand.

We’re talking about how to turn ChatGPT into your digital mini-me, how to reclaim hours of time each week (without sacrificing your voice), and why it’s time for more women to embrace AI as a tool and not something to be afraid of.

In this episode, Kinsey breaks down everything from:

• What the Genius Brand Blueprint is and how to use it to train ChatGPT
• The biggest mistakes people make when trying to use AI in their business
• How to save 15+ hours a week with AI while still sounding like YOU
• Overcoming guilt around using tools that make life easier
• How to use AI to write your emails, captions, show notes, and even fill out forms without the burnout

This episode is part workshop, part pep talk, and all the way inspiring. If you’ve been curious about how to use AI in your business in a way that feels aligned, this is your episode.

Follow Kinsey on Instagram: https://www.instagram.com/authenticaiforentrepreneurs/

Grab Kinsey's Brand Blueprint: https://authenticaiforentrepreneurs.com/ai-brand-blueprint/

____________________________

🔗 Let’s Connect!
Instagram: @cd.creativeco | @thesidehustlherpodcast

Threads: @carlidorlynn

Website: www.cdcreativecoagency.com

✨ Subscribe to my weekly newsletter for the real, unfiltered marketing advice I don’t share anywhere else! Sign up here!

📝 Book your FREE Social Media Audit: www.cdcreativecoagency.com/audit

📧 Try Email Marketing with Flodesk: Tired of social media controlling who sees your content? Try Flodesk on me for FREE today!

📝 Download My Free Guide: 30 Days of Done-for-You Social Media Prompts. Get it here!

🎧 Don’t Forget to Subscribe & Leave a Review!