Numbers don’t lie... but they can liberate you! If tracking stats feels boring or overwhelming, this episode will change your mind. 💡

Veronica shares how understanding just a few simple metrics: money, marketing, and time, can help you make smarter business decisions, reduce stress, and actually grow your creative business more effectively. Whether you sell on Etsy, Ravelry, Shopify, or run your own online venture, you’ll learn how to track what matters (and skip what doesn’t).

✨ Practical, simple, and made for creatives who’d rather be crafting than calculating.

🎧 Tune in to Creative Business Analytics 101 and start making your numbers work for you, not against you.

Link to Metrics Template request FORM - to request your freebie!

________________________ 🔗 Links & Resources:

• Learn more about the passive income - online business I now run alongside my knitwear brand. Register for a short info session - reach out so we can chat about it: https://podcast.vekija.info ⬅️

• Connect with me on:

  • Facebook: @vekija_and_co / Instagram: @vekija_and_co

  • LinkedIn: Veronica Kiefer-Jarneberg

• Want to chat? Message me on social (FB, IG, and LI) or visit the information site to get immediate access to the introductory summary info about the business, and we can connect after. I'm here to help!

If this episode encouraged you, would you do me a favor?

• Hit follow so you never miss a weekly episode

• Share it with a creative friend who could use a business breakthrough

• Leave a review on Apple Podcasts (or anywhere else!) to help others find us, too! 🙏🏼

You don’t have to choose between your creativity and your income. Let’s design a business that supports both.

🎙️ The Crafter’s Online Business Playbook – Purpose. Profit. Peace.

Ever wondered how creative entrepreneurs manage to juggle multiple businesses — and still have time to live?

In this episode, Veronica sits down with Lyra, a fellow business partner and creative entrepreneur who’s found the perfect blend of hands-on business, parallel to a second stream with automated flow.

From running a Shopify store and printing t-shirts for clubs and churches, to building an automated online business that works quietly in the background — her story is a beautiful example of how passion and smart systems can work together.

We talk about:

✨ How she first got started in business and what life looked like before taking the leap

🎨 The creative spark behind her side hustle and what she enjoys most

⚙️ What drew her to the automated business model — and the surprise of how passive it can be

💖 How the second income stream with the automated business changed her time freedom, family life, and ability to give back Her story reminds us that you don’t have to pick just one thing — and that automation isn’t about doing less, it’s about freeing up time for what matters most.

________________________ 🔗 Links & Resources:

• Learn more about the passive income - online business I now run alongside my knitwear brand. Register for a short info session - reach out so we can chat about it: https://go.vekija.info/podcast ⬅️

• Connect with me on:

  • Facebook: @vekija_and_co / Instagram: @vekija_and_co

  • LinkedIn: Veronica Kiefer-Jarneberg

• Want to chat? Message me on social (FB, IG, and LI) or visit the information site to get immediate access to the introductory summary info about the business, and we can connect after. I'm here to help!

If this episode encouraged you, would you do me a favor?

• Hit follow so you never miss a weekly episode

• Share it with a creative friend who could use a business breakthrough

• Leave a review on Apple Podcasts (or anywhere else!) to help others find us, too! 🙏🏼

You don’t have to choose between your creativity and your income. Let’s design a business that supports both.

🎙️ The Crafter’s Online Business Playbook – Purpose. Profit. Peace.

Still buzzing from the online business conference in Germany! In this mini-episode, I share 3 areas that can shift everything: keep learning, share what you know, and show up - even when you don’t feel ready. Growth happens when you do. 🌱 Online business growth, Entrepreneurship mindset, Female entrepreneurs

________________________ 🔗 Links & Resources:

• Learn more about the passive income - online business I now run alongside my knitwear brand. Register for a short info session - reach out so we can chat about it: ➡️ https://go.vekija.info/podcast ⬅️

• Connect with me on:

  • Facebook: @vekija_and_co / Instagram: @vekija_and_co

  • LinkedIn: Veronica Kiefer-Jarneberg

• Want to chat? Message me on social (FB, IG, and LI) or visit the information site to get immediate access to the introductory summary info about the business, and we can connect after. I'm here to help!

If this episode encouraged you, would you do me a favor?

• Hit follow so you never miss a weekly episode

• Share it with a creative friend who could use a business breakthrough

• Leave a review on Apple Podcasts (or anywhere else!) to help others find us, too! 🙏🏼

You don’t have to choose between your creativity and your income. Let’s design a business that supports both.

🎙️ The Crafter’s Online Business Playbook – Purpose. Profit. Peace.

What if your love for handmade goods could spark a community event that sellers and shoppers talk about long after the doors close?

In this episode, I take you behind the scenes of my own journey organizing unique “sell-out-of-a-suitcase” style craft markets where creativity, community, and even cinnamon rolls all came together.

You’ll learn:

• How to crunch the numbers so your market is profitable and affordable for sellers.

• Why location and atmosphere matter more than you think (and how to get both right).

• Smart marketing strategies to attract both vendors and visitors.

• Special touches that turn a craft fair into a memorable experience — from pop-up cafés to raffles and kids’ corners.

• Extra value you can add for sellers, both for serving and for profit.

Whether you’re a crafter dreaming of hosting your own market or just curious how these creative gatherings come to life, this episode is packed with inspiration and practical tips.

🎧 Tune in now and get ready to bring your own market vision to life!

________________________ 🔗 Links & Resources:

• Learn more about the passive income - online business I now run alongside my knitwear brand. Register for a short info session here: ➡️https://go.vekija.info/podcast ⬅️

• Connect with me on:

  • Facebook: @vekija_and_co / Instagram: @vekija_and_co

  • LinkedIn: Veronica Kiefer-Jarneberg

• Want to chat? Message me on social (FB, IG, and LI) or visit the information site to get immediate access to the introductory summary info about the business, and we can connect after. I'm here to help!

If this episode encouraged you, would you do me a favor?

• Hit follow so you never miss a weekly episode

• Share it with a creative friend who could use a business breakthrough

• Leave a review on Apple Podcasts to help others find us, too! 🙏🏼

You don’t have to choose between your creativity and your income. Let’s design a business that supports both.

🎙️ The Crafter’s Online Business Playbook – Purpose. Profit. Peace.

What if feeling like a fraud was actually proof you’re on the right track? I don't know about you, but I have definitely felt it. Like any moment, someone’s going to “find you out”? That’s imposter syndrome — and it’s way more common than you think.

In this episode, I share how imposter syndrome has shown up in my own journey (from airline offices to photography studios to online business), and why I’ve come to see it not as a weakness, but as proof of growth. If you’ve ever felt like you don’t belong, you'll see yourself in this episode.

________________________ 🔗 Links & Resources:

• Learn more about the passive income - online business I now run alongside my knitwear brand. Register for a short info session here: ➡️ https://go.vekija.info/podcast ⬅️

• Connect with me on:

  • Facebook: @vekija_and_co / Instagram: @vekija_and_co

  • LinkedIn: Veronica Kiefer-Jarneberg

• Want to chat? Message me on social (FB, IG, and LI) or visit the information site to get immediate access to the introductory summary info about the business, and we can connect after. I'm happy to help!

If this episode encouraged you, would you do me a favor?

• Hit follow so you never miss a weekly episode

• Share it with a creative friend who could use a business breakthrough

• Leave a review on Apple Podcasts to help others find us, too! 🙏🏼

You don’t have to choose between your creativity and your income. Let’s design a business that supports both.

🎙️ The Crafter’s Online Business Playbook – Purpose. Profit. Peace.

We can’t actually manage time - it keeps moving no matter what we do. But what we can do is steward it. Stewardship means caring for our time, being intentional with it, and choosing how we spend it. It's about how shifting from time management to time stewardship helps to focus on what really matters. We'll share powerful stories from people in our business who, despite crazy schedules, found pockets of time to build online businesses that completely changed their lives. If you’ve ever said, “I don’t have time,” this one’s for you! ________________________ 🔗 Links & Resources:

• Learn more about the passive income - online business I now run alongside my knitwear brand: ➡️ https://go.vekija.info/podcast ⬅️

• Connect with me on:

  • Facebook: @vekija_and_co / Instagram: @vekija_and_co

  • LinkedIn: Veronica Kiefer-Jarneberg

• Want to chat? Message me on social (FB, IG, and LI) or visit the information site to get immediate access to the introductory summary info about the business, and I'll connect with you after.

If this episode encouraged you, would you do me a favor?

• Hit follow so you never miss a weekly episode

• Share it with a creative friend who could use a business breakthrough

• Leave a review on Apple Podcasts to help others find us, too! 🙏🏼

You don’t have to choose between your creativity and your income. Let’s design a business that supports both.

🎙️ The Crafter’s Online Business Playbook – Purpose. Profit. Peace.

How about an effective exercise to clarify which direction your business could go?

In this episode, I share how to clarify your business idea using my MI-MAP (My Identity Map) exercise to connect your strengths, struggles, experiences, and wins to explore what your (possible) business can be built around.

We’ll talk about how to avoid distractions that hinder you and keep you tempted to start something new before you even got going with the project you had already started, and why consistent daily steps matter more than quick wins.

You’ll also learn how adding a proven income stream can create stability while you grow your bigger vision. Wrapping it up, I’ll guide you through a quick journaling exercise to turn your insights into a clear one-sentence business idea. Remember — you don’t have to have it all figured out, you just need to take the next step! _______________________ 🔗 Links & Resources:

• Learn more about the passive income - online business I now run alongside my knitwear brand: ➡️ https://go.vekija.info/podcast ⬅️

• Connect with me on:

  • Facebook: @vekija_and_co / Instagram: @vekija_and_co

  • LinkedIn: Veronica Kiefer-Jarneberg

• Want to chat? Message me or visit the information site to get immediate access to the introductory summary info about the business.

If this episode encouraged you, would you do me a favor?

• Hit follow so you never miss a weekly episode

• Share it with a creative friend who could use a business breakthrough

• Leave a review on Apple Podcasts to help others find us, too! 🙏🏼

You don’t have to choose between your creativity and your income. Let’s design a business that supports both.

🎙️ The Crafter’s Online Business Playbook – Purpose. Profit. Peace.

Feeling stuck or overwhelmed in your business? In this episode, we walk through a 6-𝙎𝙩𝙚𝙥 𝙎𝙢𝙖𝙡𝙡 𝘽𝙪𝙨𝙞𝙣𝙚𝙨𝙨 𝘼𝙪𝙙𝙞𝙩 to help you see what’s working, what’s not, and where to focus next. You’ll learn how to: 1 - evaluate if your business still fits your strengths 2 - clarify your audience 3 - refresh your offers 4 - improve your visibility 5 - track your money and 6 - simplify your systems.

With quick fixes you can start today. This reboot framework will help you clear the clutter, regain clarity, and take confident steps toward growth - AND build new momentum into your business today. __________________ 🔗 Links & Resources:

• Learn more about the passive income - online business I now run alongside my knitwear brand: ➡️ https://go.vekija.info/podcast ⬅️

• Connect with me on:

  • Facebook: @vekija_and_co / Instagram: @vekija_and_co

  • LinkedIn: Veronica Kiefer-Jarneberg

• Want to chat? Message me or visit the information site to get immediate access to the introductory summary info about the business.

• Discover your conative strengths: visit https://www.kolbe.com/kolbe-a-index/ There is a children's assessment too!

If this episode encouraged you, would you do me a favor?

• Hit follow so you never miss a weekly episode

• Share it with a creative friend who could use a business breakthrough

• Leave a review on Apple Podcasts to help others find us, too! 🙏🏼

You don’t have to choose between your creativity and your income. Let’s design a business that supports both.

🎙️ The Crafter’s Online Business Playbook – Purpose. Profit. Peace.