Épisodes

  • AI, Branding, and the Evolution of Communication

    AI, Branding, and the Evolution of Communication
    Apr 1 2025
    What does it really take to build an iconic brand? 🤔 Is it the power of storytelling? The precision of AI? Or the pull of purpose? On this episode of BrandKiBaat, host Shubhreet Kaur dives deep with Pramod Gummaraj, Founder & CEO, Aprecomm and Srivatsa T.J, VP & Founding Member, Broadnection to uncover what separates good brands from unforgettable ones. From decoding the role of AI in modern brand building to mastering PR in a noisy world, this conversation explores the real ingredients behind lasting brand impact. Tune in for bold ideas, real talk, and actionable insights straight from the people who are building the future of branding—one decision at a time.
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    28 min
  • From Pitch to Purpose: How Brands Win

    From Pitch to Purpose: How Brands Win
    Mar 26 2025
    In a world overflowing with content, how can brands rise above the noise and stay memorable? On this episode of Brand Ki Baat, host Shubhreet Kaur is joined by Khamsang Phukon, JonoJug Communicationa nd Shalini Sharma, Hi-Kalpaa as they unpack the secrets to brand longevity, authentic storytelling, and building connections that truly matter. Whether you're a marketer, founder, or storyteller—this one's for you.
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    39 min
  • Brand Strategy in the AI Era

    Brand Strategy in the AI Era
    Apr 8 2025
    What makes a brand story resonate in today’s digital world? In this insightful episode of Brand Ki Baat Bangalore, host Shubhreet Kaur sits down with Priya Patankar (Head of Communications, PhonePe) and Prasid Banerjee (Vice President, Adfactors PR) to unravel the art of impactful storytelling. From building trust to shaping thought leadership, discover how brands can craft narratives that not only connect—but convert. Don’t miss this conversation packed with real talk, sharp insights, and storytelling secrets!
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    33 min
  • Breaking barriers for women in leadership

    Breaking barriers for women in leadership
    Feb 21 2025
    In this episode, Amrit Ahuja—one of India's most respected communication strategists—joins host Shubhreet Kaur for an unfiltered conversation on branding, leadership, and the evolving media landscape. With decades of experience shaping narratives for some of the biggest global and Indian brands, Amrit shares insights on the changing dynamics of brand communication, the rise of independent creators, and how companies can stay ahead in an AI-driven world. Get ready for segments like 90s to 20s (where nostalgia meets now), What’s the Tea (industry gossip and hot takes), and a rapid-fire round filled with candid insights and fun surprises. Brought to you by NewsReach, in partnership with VCCircle and produced by HT Smartcast, this is your must-listen episode for all things branding—real, insightful, and packed with inspiration! Tune in and join the conversation!
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    17 min
  • The Transition from Radio to Podcasts

    The Transition from Radio to Podcasts
    Feb 18 2025
    From Radio Waves to Digital Streams: Ramesh Menon on the Evolution of Audio, AI, and Storytelling 🎙️✨ Join us on Brand Ki Baat as Ramesh Menon, CEO of Fever Network, in conversation with Shubhreet Kaur, VP - Integration, Adfactors PR, as he shares his insights on the power of long-form content, the rise of podcasts, and how AI is shaping the future of audio storytelling. Don’t miss this deep dive into the changing media landscape!
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    18 min
  • Marketing Then vs Now

    Marketing Then vs Now
    Feb 1 2025
    In this episode of Crafting Bharat: Brand Ki Baat, Arvind Saxena (CMO & Head - MCoE - Global Smart Cities, NEC Corporation) and Chetan Mahajan (Founder & CEO, The Mavericks) sit down with host Shubhreet Kaur to discuss what it takes to build a brand that resonates in today’s dynamic market. From the unique ways Indian brands communicate compared to global ones to the challenges of building a brand in India, they explore the evolving role of technology, the power of storytelling, and how brands can effectively engage audiences beyond metros. The conversation also dives into the impact of digital transformation, AI, and data-driven insights on brand strategies, with key takeaways on how is Generative AI influencing brand communication. Get ready for segments like 90s to 20s (nostalgia meets now), What’s the Tea (industry gossip and hot takes), and a rapid-fire round that’s equal parts hilarious and inspiring. Brought to you by NewsReach, in partnership with VCCircle and produced by HT Smartcast, this is your go-to episode for all things branding—fun, informative, and unmissable! Tune in and join the conversation!
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    31 min
  • Power of storytelling in branding

    Power of storytelling in branding
    Jan 25 2025
    In this episode of Brand Ki Baat, Kritika Lalchandani (Founder & CEO, Apostrophe Communication) and Udita Bansal (Founder, TrueBrowns) break down how brands and agencies are shifting their strategies to engage with consumers beyond metro cities. They discuss how companies are moving away from a metro-centric approach and focusing on regional markets by crafting culturally relevant campaigns, leveraging AI-driven consumer insights, and using social media to create deeper connections. The conversation delves into the role of digital platforms in shaping brand identities, the challenges of maintaining cultural sensitivity in communication, and how effective storytelling can drive business growth in these high-potential markets. Get ready for segments like 90s to 20s (nostalgia meets now), What’s the Tea (industry gossip and hot takes), and a rapid-fire round that’s equal parts hilarious and inspiring. Brought to you by NewsReach, in partnership with VCCircle and produced by HT Smartcast, this is your go-to episode for all things branding—fun, informative, and unmissable! Hit play and let’s dive into the stories behind the brands shaping Bharat.
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    25 min
  • PR, Marketing, AI Shift

    PR, Marketing, AI Shift
    Jan 24 2025
    On this episode of Crafting Bharat: Brand Ki Baat, we bring you a power-packed conversation with two industry titans: Atul Sharma, CEO & Head - Middle East at Ruder Finn India, and Sameer Seth, Director of Marketing - India at Dolby Laboratories. Together, we unpack the evolving world of brand communication—what’s changed over the last decade, what’s next on the horizon, and how Indian brands are carving their unique place in a global marketplace. From engaging Tier 2 and Tier 3 audiences to harnessing the magic of generative AI and social media, this episode is bursting with insights, trends, and actionable takeaways. Get ready for segments like 90s to 20s (nostalgia meets now), What’s the Tea (industry gossip and hot takes), and a rapid-fire round that’s equal parts hilarious and inspiring. Brought to you by NewsReach, in partnership with VCCircle and produced by HT Smartcast, this is your go-to episode for all things branding—fun, informative, and unmissable! Hit play and let’s dive into the stories behind the brands shaping Bharat.
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    29 min