In this conversation, Dr. Shane Combs discusses the importance of empowering young leaders, particularly from Gen Z, in the workforce. He emphasizes the need for businesses to adapt to the changing landscape by embracing divergent thinking, purpose-driven work, and mental health awareness. The discussion also covers the significance of work-life balance, career development expectations, and the impact of AI on entry-level roles. Dr. Combs provides examples of successful companies that engage Gen Z effectively and highlights the value of neurodiversity in fostering innovation. The conversation concludes with a call to action for businesses to redesign their practices to thrive in the future.

Further Reading & Recommended Resources

Below are the articles that Dr. Shane Combs recommended for listeners who want to go deeper into Gen Z hiring, workplace trends, and how AI is reshaping early-career opportunities:

How to Attract and Retain Gen Z Talent (Forbes)

🔗 https://www.forbes.com/sites/tracybrower/2025/09/21/how-to-attract-and-retain-gen-z-talent-with-8-proven-strategies/

The State of Gen Z in the Workplace 2025 (The Interview Guys)

🔗 https://blog.theinterviewguys.com/the-state-of-gen-z-in-the-workplace-2025/

Attracting, Hiring, and Retaining Gen Z: Modern Recruiting Strategies (The HR Digest)

🔗 https://www.thehrdigest.com/attracting-hiring-and-retaining-gen-z-modern-recruiting-strategies/

Attracting Gen Z Talent into U.S. Public Service (McKinsey)

🔗 https://www.mckinsey.com/industries/public-sector/our-insights/attracting-gen-z-talent-into-us-public-service

The Perils of Using AI to Replace Entry-Level Jobs (Harvard Business Review)

🔗 https://hbr.org/2025/09/the-perils-of-using-ai-to-replace-entry-level-jobs

AI Is Shrinking Career Opportunities for Young Workers (Observer)

🔗 https://observer.com/2025/09/ai-shrinking-job-market-junior-workers-harvard-study/

Occupational Outlook Handbook (U.S. Bureau of Labor Statistics)

🔗 https://www.bls.gov/ooh/

Employee Benefit Research Institute (EBRI)

🔗 https://www.ebri.org/

Gen Z Is Reviving “Boring Jobs” — And Why That Matters (Yahoo Finance)

🔗 https://finance.yahoo.com/news/gen-z-reviving-boring-job-140916194.html

Keywords

Gen Z, leadership, divergent thinking, employee engagement, mental health, work-life balance, purpose-driven work, AI in the workplace, neurodiversity, career development

🎧 The Create Brand NV Podcast

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Nicole Alicea interviews George Swetlitz, co-founder of Right Response AI, about leveraging AI for review responses and sentiment analysis. They discuss the challenges of scaling review management across multiple locations, the importance of helpful and personalized responses.

Takeaways:

- More people today read reviews than visit websites.

- Responses to reviews are for prospective customers, not just the reviewer.

- AI can enhance personalization in customer interactions.

- The ideal review response should be helpful and informative.

- Negative reviews can be addressed with empathy and solutions.

- HIPAA compliance is crucial for healthcare review responses.

- Establishing value in review management is essential for client buy-in.

- AI can optimize review requests to increase customer engagement.

- Data analysis is key to making informed business decisions.

- Hiring the right team members is often a matter of luck and fit.

Chapters:

Introduction to RightResponse AI and George Swetlitz

The Importance of Online Reviews for Businesses

The Transition from Business to Software Development

Leveraging AI for Review Responses

Personalizing Responses with AI

Understanding Sentiment Analysis in Reviews

Crafting the Ideal Review Response

Navigating Negative Reviews Effectively

Addressing HIPAA Concerns in Healthcare Reviews

Navigating Customer Feedback and Responses

Establishing Value in AI for Reviews

The Importance of Client Engagement in AI Systems

Personalizing Review Requests for Better Engagement

Optimizing for AI and Zero Click Searches

Understanding the Competitive Landscape

Hiring and Team Building Best Practices

Leveraging Data for Strategic Decisions

Closing Thoughts on Collaboration and Innovation

Nicole sits down with entrepreneur, speaker, and “Medicare Matchmaker” Rosie Paulsen to unpack a life powered by grit, faith, and focus. From selling her first agency to leading Simple & Reliable Insurance Services (SNR), Rosie shares how moving from tactics without strategy to a true North Star grew her business 600% and how small, daily improvements compound into big wins.

They dig into personal branding (why you are your company’s biggest asset), the DISC assessment and smart delegation, resilience after setbacks, serving the community (Florida Commission on the Status of Women), and building multigenerational wealth. Rosie also debuts her mantra: “Choosing is an attitude of power.”

You’ll learn:

• Strategy vs. tactics: how to stop drifting and grow with intention
• Why authenticity beats polish (and attracts the right clients)
• Leadership that drives 100% producer engagement
• How to diversify your services and think legacy, not just income

Connect with Rosie: rosiepaulsen.com • @therealrosiepaulsen

Book: Ñeque: Resilience, Purpose & Grit

Host Nicole Alicea sits down with Nelcy Baltz, a community leader, entrepreneur, and breast cancer survivor turned nonprofit founder. Nelcy shares her powerful journey—from a shocking breast cancer diagnosis to founding Believe Cancer Foundation (believecf.org), a nonprofit that provides emotional and physical support to cancer patients and caregivers.

What You’ll Hear in This Episode:

• Nelcy's personal story of resilience, motherhood, and silent strength during treatment.
• How comfort items like mastectomy pillows, chemo gloves, seatbelt cushions, and lift chairs make a world of difference.
• The power of support groups, arts and crafts therapy, and clean-energy workshops in the healing process.
• Her vision to build a welcoming, cozy healing space—not a sterile clinic—for patients to feel loved and supported.
• How Nelcy mobilized her network, activated servant leadership, and brought her vision to life as a fully registered 501(c)(3).

This episode is a must-listen for anyone affected by cancer, caregivers seeking resources, and those interested in community-based healing, holistic support, and volunteer-driven impact.

Want to help? Visit https://believecf.org to donate, volunteer, or sponsor a workshop. Every bit helps a patient feel seen, supported, and comforted during the most difficult time of their life.

If you enjoyed this episode, please subscribe, like, and share this video to spread Nelcy's inspiring mission far and wide.

You can learn more about Nelcy and Believe Cancer Foundation at https://believecf.org/

Shop for and Donate a Comfort Item here: https://believecf.org/believe-shop/

Learn more about Nicole and Brand NV at https://createbrandnv.com/

Keywords:

cancer, resilience, support, mentorship, Believe Cancer Foundation, mental health, family dynamics, chemotherapy, community, empowerment, cancer support, community service, self-exams, early detection, foundation, volunteer work, health advocacy, personal journey, clean environment, patient care

Nicole Alicea, President and CEO of Brand NV, an integrated digital marketing, branding and advertising agency, discusses the integration of AI in marketing, emphasizing its benefits and limitations. She shares insights on how AI can enhance marketing strategies while highlighting the importance of human creativity and expertise. The discussion also covers the significance of understanding customer experience and aligning marketing promises with actual service delivery. Nicole encourages businesses to leverage AI effectively by developing a solid marketing strategy that reflects their brand's unique value proposition.

Takeaways:

• AI has permeated every aspect of marketing.
• You can't rely solely on AI without expertise.
• AI can hallucinate and produce inaccurate information.
• Human creativity is irreplaceable in marketing.
• Understanding customer experience is crucial for marketing success.
• Marketing promises must align with actual customer experiences.
• Regularly updating marketing strategies is essential.
• AI can assist in creating marketing content but needs guidance.
• A solid marketing strategy helps leverage AI effectively.
• Consulting with experts can enhance brand strategy.

Learn more at www.createbrandnv.com and schedule a consultation with me today!

Dottie Groover-Skipper, founder of the Heart Dance Foundation and a relentless advocate against human trafficking, substance abuse, and exploitation, shares her journey from corporate wellness to building a mission-driven nonprofit that supports vulnerable individuals in the adult entertainment industry. She offers insights into the challenges, strategies, and careful approach required to tackle this critical work. Covering sensitive topics, including sex trafficking and child abuse, this episode highlights the reality of exploitation and the power of advocacy to bring light into the darkest corners of our communities. Listener discretion is advised. Produced by David “Fingers” Bell and hosted by Nicole Valentin Alicea.

We’re thrilled to welcome back retired commercial banker, Cynthia Weiss, for a candid and insightful discussion about protecting your business from fraud. Cynthia shares five key practices that every small business owner should implement to safeguard their company, including tips on handling vendors, monitoring cash flow, and establishing clear financial controls. We explore real-life examples of fraud, from fake vendors to internal embezzlement, and provide actionable advice on how to prevent these situations from happening to you.

Anthony Koffman, Mission and Ethics Director at BayCare Health System, discusses BayCare’s rich history and legacy, and how Mission and Values guide daily operations—from business decisions to community programs. We also discuss ethics in healthcare, sharing stories of tough decisions regarding patient care, such as organ donation and end-of-life matters. Anthony also introduces us to BayCare’s four-quadrant ethics matrix, used to make tough decisions when faced with ethical dilemmas. Produced by David “Fingers” Bell and hosted by Nicole Valentin Alicea.