Dive into the world of B2B technology marketing with Mike Maynard, Chairman of Napier Partnership Limited. In this fascinating CTRL+Listen podcast episode, Mike shares his remarkable journey from electronics engineering to leading a successful marketing agency, offering unique insights into tech marketing strategies.Explore the critical differences in selling to engineers versus consumers, the evolving landscape of generative AI, and how technical companies can effectively communicate their value proposition. Mike discusses Napier's innovative approach to helping tech clients grow their sales and navigate the changing digital marketing ecosystem.

Resources from this Episode:

- Connect with Mike- Learn More about Mike- Learn More about Napier- Browse Octopart for Parts & Tech News

Dive deep into the world of cutting-edge antenna technology with Bülent Solan, co-founder of Quarterwave. Discover how innovative engineering is transforming antenna design from bulky components to intelligent, compact solutions that connect our modern world.

In this fascinating CTRL+LISTEN episode, explore the evolution of antennas, breakthrough design techniques, and the future of connectivity. Learn how Quarterwave is pushing the boundaries of what's possible in antenna technology.

Resources from this Episode:

- Learn More about Quarterwave

- Connect with Bülent Solan

Join us as Sasan Hashemi, Co-Founder and CEO of Tset, reveals how manufacturers are revolutionizing product cost management through AI-driven carbon reduction strategies. Discover how companies across aerospace, automotive, and manufacturing sectors are achieving 17% cost savings while simultaneously reducing their carbon footprint through advanced data modeling and automation.Learn about the evolution from Excel-based cost tracking to sophisticated AI platforms that model entire supply chains, predict manufacturing costs, and calculate carbon emissions with unprecedented accuracy. Sasan shares real case studies including multi-million dollar savings and insights into how global events are shaping the future of sustainable manufacturing.Resources from this episode:

Connect with Sasan

Learn more about TsetBrowse Octopart for Parts & More