https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

In episode 158 of the Data Center Go-to-Market Podcast, Joshua Feinberg talks with Dan Lawrence, CEO and co-founder of OBM, about how a small Bitcoin mining side project turned into a global platform for energy flexibility

⚡. You’ll hear how remote management headaches led to an enterprise solution, why the real grid challenge is inflexible loads (not data centers), and how crypto mining and generative AI workloads are converging around shared power, siting, and margin pressures

🤝. Dan explains how co-locating AI factories and Bitcoin miners can smooth load profiles, how behind-the-meter wind projects and ERCOT’s controllable load resources change the energy game, and why the smartest operators now treat energy as a strategy—not just a cost

💡. You’ll also learn about new career paths at the intersection of data centers, power markets, and AI, plus emerging models for heat reuse, community impact, and storytelling with regulators and activists 🌱.

Ep. 158 Daniel Lawrence, CEO and Co-Founder of OBM | Data Center Go-to-Market Podcast

0:00 Coming up In this episode of the Data Center Go-to-Market Podcast

0:54 Introducing Daniel Lawrence, CEO and Co-Founder at OBM

1:14 Career Journey from Software Engineer at U.S. Department of Defense to Bitcoin Mining Software Startup

3:44 Remote Management of Small Bitcoin Mining Data Center

6:22 First Customer: One of Largest Publicly-Traded Bitcoin Miners (via Consultant Who Saw Reddit Crypto Bitcoin Mining Community Posts)

10:04 Convergence of Crypto Mining Entrepreneurs Into Generative AI Entrepreneurs (AI Factories)

13:31 Crypto Mining Power Pricing: Self-Hosting vs. Wholesale Data Center Developers vs. Colocation Data Center Operators

15:59 Bitcoin Miners Selling Excess Power for GPU AI Workloads

15:24 Bitcoin VCs for Capital-Intensive Buildouts ⇒ Crypto Operators That Want Load Flexibility

18:32 OBM Evangelizing Energy Optimization and Load Flexibility Within Bitcoin Mining and

Data Center Power Conferences

20:46 Bitcoin Mining Behind the Meter, Load Profiles, and Grid Load Flexibility (Example: Wind Farm with ERCOT TX Panhandle)

24:41 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

25:19 OBM Expansion into AI Factories/GenAI Workloads with Pause-less Energy Curtailment

29:08 Comparing Bitcoin Mining Entrepreneur vs. Data Center Entrepreneur/Investor Demographics

32:09 Entry-Level Career Options and the Power Grid Crisis in Crypto, Data Center, and Infrastructure Operator Companies

39:20 Biggest Crypto and AI Data Center Energy Optimization Mistakes with Fixed-Cost Mindset (vs. Load Flexibility as Revenue Driver)

41:41 Load Flexibility Energy Optimization Parallels with European Data Center Heat Reuse Startups

45:07 AI Data Center and Bitcoin/Crypto PR, Messaging, Narrative (And Educating Community Stakeholders on Flexing Grid Loads)

48:38 ERCOT Texas Grid Innovation (Batteries, Renewables: Wind and Solar; Weak Transmission System)

50:37 The Future of Growing a Flexible Load, Energy Management Software Business for Bitcoin and AI Factory Operators

55:11 Daniel Lawrence (Connect with on LinkedIn) and OBM (Follow on LinkedIn and OBM .io Website)

57:21 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

#aifactory #behindthemeter #bitcoinmining #cloudservices #colocation #criticalfacilities #crypto #datacenterenergy #datacentergtm #datacenterindustry #datacentermarketing #datacenterpower #datacenters #datacentersales #datacentersolutions #dcsmi #digitalinfrastructure #edge #energymanagement #energyoptimization #energystrategy #ercot #excesspower #gridflexibility #gridloads #heatreuse #hyperscale #infrastructure #loadflexibility #missioncritical #obm #powergrid #solarfarm #texasgrid #utiltygrid #windfarm

AI data centers, AI factories, behind the meter, Bitcoin mining, crypto mining, DCSMI, Data Center Go-to-Market Podcast, Dan Lawrence, data center marketing, data center sales, data center strategy, demand response, energy flexibility, generative AI, grid flexibility, Joshua Feinberg, load flexibility, OBM, OBM energy software

https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

In episode 157 of the Data Center Go-to-Market Podcast, you’ll get ready to boost your data center strategy!

🚀 You’ll learn how to pinpoint your best-fit customers, shape standout buyer personas, and craft winning educational events that fill your sales pipeline.

Discover how leaders in sales, marketing, consulting, and energy efficiency can engage decision-makers, build trust, and position themselves as trusted advisors—all while maximizing growth and real results in today’s rapidly evolving data center landscape. 💡🏢🔥

Ep. 157 Joshua Feinberg, CEO of DCSMI | Data Center Go-to-Market Podcast

0:00 Coming up in this episode of the Data Center Go-to-Market Podcast

1:16 Introducing Joshua Feinberg, CEO at DCSMI

3:45 Agenda for Data Center Go-to-Market, Sales, and Marketing Q&A 59

5:24 How a multi-tenant data center operator generates qualified leads

20:15 How to grow a data center consulting and engineering firm

31:56 How a data center, telecommunications, and technology company defines its primary focus

47:10 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

48:33 How a data center simulation and engineering firm can engage with the right decision makers

1:06:02 How a data center electrical and connectivity solutions provider wins new data center projects

1:17:51 How a data center energy efficiency consultancy generates new leads and clients

1:29:12 Joshua Feinberg (Connect with on LinkedIn) and DCSMI (Follow on LinkedIn and Website)

1:30:35 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

#cloudservices #colocation #connectivity #criticalfacilities #datacenterconsulting #datacenterengineering #datacenterenergy #datacentergtm #datacenterindustry #datacentermarketing #datacenteroperator #datacenterpower #datacenters #datacentersales #datacentersimulation #datacentersoftware #datacentersolutions #datacentertechnology #dcsmi #digitalinfrastructure #edge #hyperscale #infrastructure #missioncritical #mult-tenantdatacenter #telecommunications

https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

In episode 156 of the Data Center Go-to-Market Podcast, host Joshua Feinberg talks with Martin Renkis, Executive Director of Data Center Infrastructure at Johnson Controls, about how cooling as a service and behind-the-meter power help data center developers accelerate ROI, reduce risk, and move faster in a world of soaring rack densities and Gen AI workloads

🚀 You’ll hear real-world stories (including a bitcoin miner adding 50MW of Gen AI on top of 100MW of mining), learn how performance-based contracts with guaranteed KPIs and financial penalties actually work, and see why COOs, CFOs, and financially minded leaders are often the best champions for these projects

💼 Martin also shares practical advice on building trust with enterprise buyers, using conferences and panels for business development and career growth, and creating paths into the data center ecosystem for both early-career and mid-career professionals looking to pivot into this rapidly growing space 🌐

Ep. 156 Martin Renkis, Executive Director of Data Center Infrastructure of Johnson Controls | Data Center Go-to-Market Podcast

0:00 Coming up In this episode of the Data Center Go-to-Market Podcast

0:41 Introducing Martin Renkis, Executive Director of Data Center Infrastructure at Johnson Controls

1:09 Career Journey to Executive Director of Data Center Infrastructure at Johnson Controls

4:45 How Tech Founder Recruited Sophisticated Board Members and Private Equity to Build Toward Exit to Large Publicly-Held Company (Johnson Controls)

6:47 Helping Data Center Developers Accelerate ROI and Mitigate Risk (Cooling and Behind-the-Meter Power)

12:33 Ideal Data Center Cooling as a Service Clients (COOs, CFOs, Data Center Designers and Data Center Builders)

16:49 Building Trust and Brand Awareness with Data Center Cooling and Power Decision Makers

22:16 Advice on Entry-Level, Client-Facing Data Center Jobs

28:01 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

28:38 Mid-Career Pivots in the Data Center Industry

36:08 Data Center Conferences, Job Hunting, and Talent Poaching

38:31 Data Center Cooling as a Service (Decades of Infrastructure as a Service at Johnson Controls)

47:12 20 Year Data Center Cooling System in a 12-24 Month Nvidia GPU 1MW Rack Obsolescence Cycle

48:41 The Future of Leading the Data Center Infrastructure Business for a Company Like Johnson Controls

54:02 Martin Renkis (Connect with on LinkedIn) and Johnson Controls (Follow on LinkedIn and Website)

56:20 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

#1mwrack #behindthemeter #bitcoinmining #cloudservices #colocation #coolingasaservice #criticalfacilities #datacenterapps #datacentercooling #datacenterdevelolpers #datacentergtm #datacenterindustry #datacenterinfrastructure #datacenterjobs #datacentermarketing #datacenterpower #datacenters #datacentersales #datacentersolutions #dcsmi #dcim #digitalinfrastructure #edge #enterprisesales #genai #hyperscale #iaas #infrastructure #johnsoncontrols #liquidcooling #missioncritical #nvidiagpu

https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

In episode 155 of the Data Center Go-to-Market Podcast, you’ll unlock practical strategies for data center growth!

🚀 Learn how to spot your ideal clients, boost lead generation, and build trust with key decision makers. Discover how to nurture channel partnerships, run impactful educational events, and create a winning go-to-market plan for both local and distributed markets.

Whether you’re a data center operator, sales leader, or investor, this episode is packed with tips to level up your results and connect with your industry peers. 💡🤝

0:00 Coming up in this episode of the Data Center Go-to-Market Podcast

0:40 Introducing Joshua Feinberg, CEO at DCSMI

3:03 Agenda for Data Center Go-to-Market, Sales, and Marketing Q&A 58

4:39 How colocation data center providers can drive lead generation

21:08 How to identify data center operations and infrastructure management decision makers

31:48 How to gain edge data center clients in distributed markets

43:33 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

44:46 How a colocation and cloud services provider attracts the right channel partners

58:35 How a high-performance data center cabling solutions company improves lead generation

1:12:52 How a data center investment and financial advisory firm attracts tenants

1:24:04 Joshua Feinberg (Connect with on LinkedIn) and DCSMI (Follow on LinkedIn and Website)

1:25:26 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

#cabling #cloudservices #colocation #criticalfacilities #datacentergtm #datacenterindustry #datacenterinfrastructure #datacenterinvestment #datacenteroperations #datacenters #datacentersales #datacentersolutions #datacentertenant #dcsmi #dcim #digitalinfrastructure #edge #edgecomputing #hyperscale #infrastructuremanagement #missioncritical

https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

In episode 154 of the Data Center Go-to-Market Podcast, you’ll Unlock the latest insights on data center education and workforce trends with this engaging podcast episode!

🎙️ Discover how universities and industry leaders are shaping new opportunities for students and professionals, learn about the challenges and solutions in bridging talent gaps, and get tips for advancing your career in digital infrastructure.

💡 Hear inspiring stories about the push for diversity, industry-academia partnerships, and the evolution of skills needed to succeed in this thriving field.

🌍 Whether you're an aspiring expert or a seasoned veteran, you'll pick up valuable lessons for your data center journey!

0:00 Coming up In this episode of the Data Center Go-to-Market Podcast

1:12 Introducing Dr. Umaima Haider, Senior Lecturer - Computer Science & Digital Technologies at University of East London

1:40 Career Journey to College Professor of Computer Science and Digital Technologies

4:45 The State of Data Center Education and Degree Programs at UK Universities

9:36 Comparing Cybersecurity College Course Availability vs. Data Center College Course Availability

11:22 Major AWS Outage Due to DNS Configuration (And UK Public Sector Impact)

14:10 Positioning Colocation Data Centers vs. Public Cloud (And AWS Cloud Foundations Certification)

15:39 Entry-Level Data Center Career Advice for Teens and College Students (Ambassador to Secondary Schools: Age 12-16)

20:08 Mainstream Media and Community Pushback Against UK Data Center Industry Growth

22:54 How Early Does Data Center Career Recruiting Need to Start?

26:50 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

27:27 Microsoft Introduction to Datacenter - Training and ICT Curriculum

30:04 Mid-Career Advice for Data Center Professionals

34:43 Universities Providing Data Center Continuing Education Programs/Certificates

37:18 Role of Data Center Industry Partners for Tours and Career Internships

40:36 Biggest Data Center Career, Sustainability, and Talent Retention Challenges

43:01 UK Parliament Microsoft Collaboration on How Data Centers Can Power Regional Growth

45:42 Multidisciplinary Data Center Education: Computer Science, Engineering, and Finance

47:58 The Future of a College Professor Teaching About Data Center Digital Infrastructure

50:47 Dr. Umaima Haider (Connect with on LinkedIn) and University of East London (Follow on LinkedIn and Website)

52:07 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

#ai #awscloudfoundations #cloudcomputing #cloudservices #colocation #computerscience #criticalfacilities #datacenter #datacentercareers #datacenterdegrees #datacentereducation #datacentergtm #datacenterindustry #datacenterjobs #datacentermarketing #datacenterpartners #datacenterrecruiter #datacenters #datacentersales #datacentersolutions #datacentersustainability #datacentertalent #datacentertraining #datacentercertifications #dcsmi #digitalinfrastructure #edge #engineering #hyperscale #ict #microsoft #missioncritical #publiccloud #uel #ukparliament #umaimahaider

https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

In episode 153 of the Data Center Go-to-Market Podcast, you’ll unlock expert tips on data center sales and marketing success!

🚀 Learn how to research buyer personas, reach new customers, create impactful lead generation systems, and craft evergreen content that resonates with your audience.

Discover powerful approaches for building trust, accelerating modular data center sales, and engaging key investors.

Gain actionable strategies for standing out as a trusted advisor in the ever-evolving digital infrastructure space. 🌐📈

0:00 Coming up in this episode of the Data Center Go-to-Market Podcast

0:22 Introducing Joshua Feinberg, CEO at DCSMI

3:08 Agenda for Data Center Go-to-Market, Sales, and Marketing Q&A 57

5:23 How a data center infrastructure business development leader can find time to contact new customers

20:00 How a data center facilities, technology, and infrastructure consulting firm identifies leads

32:03 How a data center analytics provider develops fresh content

40:51 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

42:27 How to accelerate modular data center sales cycles with scalable solutions

55:37 How to close sales for advanced data center simulations and immersive experiences

1:07:06 How oil and gas companies raise capital for data center development projects

1:19:02 Joshua Feinberg (Connect with on LinkedIn) and DCSMI (Follow on LinkedIn and Website)

1:20:21 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

#cloudservices #colocation #criticalfacilities #datacenteranalytics #datacenterdevelopment #datacenterenergy #datacenterfacilities #datacentergtm #datacenterindustry #datacenterinfrastructure #datacenterinvestment #datacenterpower #datacenters #datacentersales #datacentersimulations #datacentersoftware #datacentersolutions #datacentertechnology #dcsmi #digitalinfrastructure #edge #hyperscale #missioncritical #modulardatacenter #oilandgas

https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

In episode 152 of the Data Center Go-to-Market Podcast, you’ll unlock the future of data centers with Tim Heidel, CEO of VEIR , as he shares how the industry is responding to unprecedented growth, scaling up power solutions, and fostering innovation

🚀🔌. Learn how new materials, resilient infrastructure, and creative partnerships are shaping next-gen facilities, plus get practical career advice for both aspiring professionals and seasoned experts.

Hear what it takes to succeed in a fast-evolving, high-impact space, and discover big commercial opportunities on the horizon!

0:00 Coming up In this episode of the Data Center Go-to-Market Podcast

1:16 Introducing Tim Heidel, CEO & Founder at VEIR

1:36 Career Journey to Building Superconducting Power Solutions for Data Centers and Transmission Lines

4:30 Data Center Developers and Transmission Problems Blocking Quick Grid Connections (Last Mile Transmission)

6:16 Tim Heidel’s Energy Career: MIT Future of Electric Grid and ARPA-E Department of Energy

8:47 Advice on Entry-Level Data Center Career Opportunities

11:03 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

11:40 Systems Engineering with Data Center Energy Infrastructure Reliability and Safety

14:58 Mid-Career Pivots for Data Center Energy Professionals

17:28 More Engineers in Data Center Partnership Development Roles (Power, Data, Cooling)

20:29 Biggest Data Center Power Density Oversights with Pace of Change and Different Contexts

23:13 The Future of Building a Rapidly Evolving Superconducting Power Startup

24:52 Tim Heidel (Connect with on LinkedIn) and VEIR (Follow on LinkedIn and Website)

25:46 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

#arpae #cloudservices #colocation #criticalfacilities #datacareercareers #datacenter #datacenterdevelopers #datacenterenergy #datacenterengineer #datacentergtm #datacenterindustry #datacenterinfrastructure #datacentermarketing #datacenterpartnership #datacenterpower #datacentersales #datacentersolutions #datacenters #dcsmi #departmentofenergy #digitalinfrastructure #edge #energy #futureofelectricgrid #grid #hyperscale #infrastructure #missioncritical #powerdensity #powerstartup #powertransmission #superconducting #superconductingpower #veir

https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

In episode 151 of the Data Center Go-to-Market Podcast, you’ll unlock powerful insights for the data center industry in this episode! 🏢

💡 Learn how to stand out in a crowded market, create high-impact sales and marketing strategies, and connect with key decision makers.

Discover which client profiles to target, how to build trust, and when to use in-person or online educational events.

See how leaders are embracing channel partnerships, preparing for the future, and finding creative ways to compete with big cloud providers.

Whether you’re a data center operator, consultant, or IT service provider, this episode is packed with strategies to help you and your team grow and succeed! 🚀

0:00 Coming up in this episode of the Data Center Go-to-Market Podcast

0:31 Introducing Joshua Feinberg, CEO at DCSMI

3:20 Agenda for Data Center Go-to-Market, Sales, and Marketing Q&A 56

4:51 How colocation data centers stand out in the market

21:15 How a data center design, construction, and consulting firm grows its sales pipeline

39:18 How colocation, network services, and managed IT providers prepare for the future of data centers

53:15 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

54:43 How hyperscale data centers streamline the sales cycle for deals

1:09:24 How colocation, managed IT, and connectivity solutions companies compete with AWS, Azure, and Google

1:21:27 How data center A/MEP infrastructure firms attract engineering and design clients

1:33:17 Joshua Feinberg (Connect with on LinkedIn) and DCSMI (Follow on LinkedIn and Website)

1:34:51 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

#cloudservices #colocation #connectivity #criticalfacilities #datacenterconstruction #datacenterconsulting #datacenterdesign #datacentergtm #datacenterindustry #datacenters #datacentersales #datacentersolutions #dcsmi #digitalinfrastructure #edge #hyperscale #hyperscalesales #managedit #missioncritical #networkservices