Most experts don’t realise that their real growth engine is the intellectual property they already have, their frameworks, their processes, and their unique way of creating results.

In the latest episode of Digital Marketing Gyaan, I sat down with Maeve Ferguson to break down how experts can turn their IP into an evergreen lead funnel that brings in qualified prospects every single day.

We discussed how to structure and codify your knowledge, why so many professionals undervalue their own methodology, and how diagnostic assessments outperform traditional lead magnets.

Maeve also shared how personalization can make automated funnels feel human and the common mistakes people make when trying to build these systems on their own.

If you want your expertise to work for you 24/7 and create predictable demand without constant launches or paid ads, this episode will show you exactly where to start.

Tune in, this might be the shift your business needs.

#DigitalMarketingGyaan #MaeveFerguson #EvergreenFunnel #LeadGeneration #MarketingAutomation #BusinessGrowth #ThoughtLeadership #DigitalMarketing

The SEO game has changed, and AI search engines like ChatGPT, Perplexity, and Gemini are rewriting the rules.

In this episode of Digital Marketing Gyaan, host Prince Kumar Singh sits down with Kevin Roy, CEO & Co-Founder of GreenBananaSEO, an agency built on the bold promise: “Page one Google ranking or you don’t pay.”

Kevin shares:
🔹 Why 60% of Google searches are now zero-click
🔹 How to make your website visible in AI-powered search results
🔹 Why schema, FAQs, and bite-sized content matter more than ever
🔹 How small businesses can compete with big brands in the AI era
🔹 What the rise of SEO Engineers means for the industry

Kevin also reveals how GreenBananaSEO achieved a 200% traffic increase from ChatGPT mentions — and the mindset every marketer needs to stay ahead.

🎙️ Tune in for real-world strategies to future-proof your brand in the age of AI-driven search.

#DigitalMarketing #SEO #AI #ChatGPT #Podcast #KevinRoy #GreenBananaSEO #FutureOfSearch

Jason Friedman is an entrepreneur, speaker, and customer experience expert with a passion for helping businesses craft unforgettable experiences. With a background in both theater and business, Jason blends creativity with strategy to drive growth through storytelling, design, and smart customer journeys. As the founder of several successful companies, he brings a wealth of insights on branding, leadership, and scaling impact.