Most experts don’t realise that their real growth engine is the intellectual property they already have, their frameworks, their processes, and their unique way of creating results.

In the latest episode of Digital Marketing Gyaan, I sat down with Maeve Ferguson to break down how experts can turn their IP into an evergreen lead funnel that brings in qualified prospects every single day.

We discussed how to structure and codify your knowledge, why so many professionals undervalue their own methodology, and how diagnostic assessments outperform traditional lead magnets.

Maeve also shared how personalization can make automated funnels feel human and the common mistakes people make when trying to build these systems on their own.

If you want your expertise to work for you 24/7 and create predictable demand without constant launches or paid ads, this episode will show you exactly where to start.

Tune in, this might be the shift your business needs.

#DigitalMarketingGyaan #MaeveFerguson #EvergreenFunnel #LeadGeneration #MarketingAutomation #BusinessGrowth #ThoughtLeadership #DigitalMarketing

The SEO game has changed, and AI search engines like ChatGPT, Perplexity, and Gemini are rewriting the rules.

In this episode of Digital Marketing Gyaan, host Prince Kumar Singh sits down with Kevin Roy, CEO & Co-Founder of GreenBananaSEO, an agency built on the bold promise: “Page one Google ranking or you don’t pay.”

Kevin shares:
🔹 Why 60% of Google searches are now zero-click
🔹 How to make your website visible in AI-powered search results
🔹 Why schema, FAQs, and bite-sized content matter more than ever
🔹 How small businesses can compete with big brands in the AI era
🔹 What the rise of SEO Engineers means for the industry

Kevin also reveals how GreenBananaSEO achieved a 200% traffic increase from ChatGPT mentions — and the mindset every marketer needs to stay ahead.

🎙️ Tune in for real-world strategies to future-proof your brand in the age of AI-driven search.

#DigitalMarketing #SEO #AI #ChatGPT #Podcast #KevinRoy #GreenBananaSEO #FutureOfSearch

Jason Friedman is an entrepreneur, speaker, and customer experience expert with a passion for helping businesses craft unforgettable experiences. With a background in both theater and business, Jason blends creativity with strategy to drive growth through storytelling, design, and smart customer journeys. As the founder of several successful companies, he brings a wealth of insights on branding, leadership, and scaling impact.

The future of marketing isn’t about pumping out more content—it’s about building trust and fostering intent.

In my latest podcast, I sat down with Ethan Monkhouse, founder of Naviro, to explore how AI is reshaping social media, brand growth, and audience engagement. Here are some key takeaways:

🔹 From Attention to Intent – Modern funnels aren’t about chasing views; they’re about nurturing long-term trust and inspiring action.
🔹 Vertical AI > Generic AI – Tools like Naviro don’t just know “everything,” they know you - your brand voice, audience, and goals.
🔹 AI as a Superpower – Marketers who automate repetitive tasks unlock more time for strategy, creativity, and deep audience connection.
🔹 The Rise of the Prompt Marketer – Writing powerful prompts will soon be as critical as writing ad copy.

The big shift? AI won’t replace marketers—it will amplify them. Those who embrace it will shape the future of audience growth.

🎧 Catch the full episode for insights into how to thrive in this AI-augmented era.

In this episode of Digital Marketing Gyaan, we dive deep into one of the most misunderstood yet mission-critical topics for marketers: Customer Journey Attribution.

Joining us is Scott Desgrosseilliers, CEO of Wicked Reports, a leading marketing attribution platform trusted by top e-commerce and subscription brands. With over 25,000 hours in the field, Scott unpacks:

• The biggest mistakes marketers make in attribution

• How to create a measurement strategy that drives ROI

• The "Five Forces" framework for decoding your customer journey

• Why relying on ad platform data is risky

• How AI is shaping the future of attribution and pixel optimization

If you're a marketer, founder, or growth strategist looking to spend smarter and scale faster - this conversation is a goldmine.

Learn more: https://5forces.com
Hosted by: Prince Kumar Singh

#DigitalMarketing #MarketingAttribution #CustomerJourney #WickedReports #MarketingPodcast #EcommerceGrowth #ScottDesgrosseilliers #FiveForces #MarketingMeasurement #DigitalMarketingGyaan

In this episode of Digital Marketing Gyaan, we’re joined by Jeff Wenberg — founder of the FactMethod.com and messaging strategist behind brands like Leadpages, Zipify, and Salesforce.

We explore how marketers and business owners can dramatically improve conversions by aligning their content storytelling with the funnel stage and user intent. From top-of-funnel curiosity to bottom-of-funnel buying decisions, Jeff explains how to shift your messaging based on user awareness and behavior.

You’ll learn:
✅ Why most funnels fail to convert cold traffic
✅ How to craft enrollment stories at each stage
✅ Real-world examples of content realignment that moved the needle
✅ How to avoid sounding “too markety” and start speaking your buyer’s language
✅ Tools and methods to test and optimize funnel content

Whether you're in B2B, SaaS, coaching, or eCommerce — this episode is your blueprint to more intentional, high-performing content.

Chris Norton is the Founder and Managing Director ofProhibition PR, an award-winning agency transforming brands from overlooked to unforgettable. Starting in his garage, Chris built Prohibition PR into a powerhouse, ranked in the top ten and recognized as PRCA’s Medium-Sized Agency of the Year. With over 25 years of experience, he has crafted measurable, impactful strategies for top-tier clients such as the University of Oxford, Philips, NHS, Barbour, and Interflora.

Chris is also a global thought leader, keynote speaker, blogger, co-author of a best-selling marketing book,and host of Embracing Marketing Mistakes, a top 10 UK marketing podcast with over 110,000 downloadsand 350,000 YouTube views.

Luke Yarnton, co-founder of The Rave - a game-changing platform helping e-commerce brands spot influencers the moment they make a purchase. With global experience across fintech and e-commerce, Luke has launched ventures from London to New York, Singapore, and now callsMexico City home. His work is reshaping how brands think about influence, authenticity, and word-of-mouth in the digital era.