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Do Good and Do Well

Do Good and Do Well

Auteur(s): Sarah Fox
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 I'm Sarah Fox and this is Do Good and Do Well, a podcast for purpose driven leaders and founders exploring how you can make a positive contribution without burning out. Join me as I talk to people about ways we can do good in our work and businesses, about how we can lean into our values and what matters and take care of ourselves in the process.Sarah Fox 2020 - 2025 Gestion et leadership Sciences sociales Économie
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  • Collective Ecosystems Over Individual Empires: Building The Portal with Sally Burns

    Collective Ecosystems Over Individual Empires: Building The Portal with Sally Burns
    Jan 5 2026
    In this episode, I'm joined by Sally Burns, the visionary founder of The Portal Collective. Sally has created a unique digital learning space that rejects the competitive, clicks-driven culture of conventional online courses. The Portal is a place where knowledge flows freely, communities grow organically, and creators are encouraged to collaborate rather than compete. Sally's journey from 16 years in the corporate e-learning world—including designing courses for a big oil company—to launching a tech startup is a powerful example of what happens when your core pro-social values and your work drift apart. We discuss the moment that disconnect hit home, how grief and gardening helped her process big life questions, and the radical idea that learning should be a collective, co-created experience. This is an optimistic conversation about challenging giant systems and building something human, hopeful, and better. You can become a Creator on The Portal with unlimited creation and hosting and a private space on our platform for your community for just £45 + vat. https://collective.jointheportal.com/the-portal 💡 Key Takeaways The Disconnect is Real: A deep misalignment can occur when your outside-of-work values (e.g., environmental focus, community) clash with your inside-of-work actions (e.g., corporate roles). This feeling often sparks the pull to purpose. Challenge the "Guru" Model: The existing online learning ecosystem, often marketed on earning millions, encourages a hierarchical "one teacher, one lesson" guru model. This structure reinforces the very systems of oppression and hyper-individualism that purpose-driven people are often trying to dismantle. Technology Can Be Malleable: You don't have to fully reject technology due to its unethical applications; instead, the focus should be on changing and co-creating it to make it human, supportive, and aligned with ethical values. Collaboration Over Competition: The core ethos of The Portal is "Collective Ecosystems Over Individual Empires"11. This is achieved by creating a tool that enables rich co-collaboration, allowing creators to easily integrate or "borrow" each other's work (with permission) for a richer learning experience for their communities. Start Before You're Ready: The biggest obstacle people face is feeling their idea has to be fully formed. Start slowly, begin building a community, and be ready to build your idea with them, responding to what they genuinely want and need. ⏱️ Episode Highlights 04:36: Sally describes the moment of deep misalignment—being pregnant and flying out to design e-learning for a big oil company while being involved in Extinction Rebellion and environmental causes. 06:07: The role of grief, a terminal cancer diagnosis, and gardening in Sally's life, helping her process bigger questions and move away from corporate work. 07:46: Sally noticed the "explosion of online courses" during COVID, observing a major gap between what creators wanted to do and the video- and PDF-centric constraints of existing platforms. 15:47: The reaction to AI slop and the commodification of the internet leads to a call for new spaces where people can reconnect, learn, and grow together. 26:05: What sustains Sally in the face of overwhelm and financial uncertainty: a deep, "ragey" drive to challenge the broligarchy of big tech and provide a tangible, human alternative. 👤 About the Guest: Sally Burns Sally Burns is the founder of The Portal Collective, a digital learning space focused on collective learning, non-video-based content, and organic community growth. Website: http://collective.jointheportal.com Instagram: https://www.instagram.com/join_the_portal/ LinkedIn: https://www.linkedin.com/in/sally-burns-a6b637281/ 🔗 Episode Links You can become a Creator on The Portal with unlimited creation and hosting and a private space on our platform for your community for just £45 + vat. https://collective.jointheportal.com/the-portal For The Holders: My free monthly drop-in session for coaches, facilitators, mentors, supervisors, and anyone who holds space for others. RSVP inside The Portal community. I would love to hear what you think of this episode, so please find me on Linked In (https://www.linkedin.com/in/sarahfoxcoach/). This episode was written and recorded by me, and produced by Lucy Lucraft (http://lucylucraft.co.uk ) You can find me on Linked In, or sign up to my weekly newsletter https://dogoodanddowell.myflodesk.com/newsletter which is where you'll find the best of me. I send emails on doing good and doing well and some behind-the-scenes stuff. Or if you're a coach and want tailored supervision and business development support, join this newsletter instead (Still Coaching: https://dogoodanddowell.myflodesk.com/still-coaching ).
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    46 min
  • Reframing 'Icky' Sales and Finding Your Purpose-Driven Message with Liz Painter

    Reframing 'Icky' Sales and Finding Your Purpose-Driven Message with Liz Painter
    Nov 23 2025
    n this episode of the Do Good and Do Well podcast, I talk with Liz Painter, an experienced messaging strategist and copywriter. With over two decades in journalism, software, and technology, Liz now dedicates her skills to helping purpose-led organizations communicate with authenticity and integrity. We dive into the tricky challenge of marketing and sales when it feels "icky"222. Liz shares her journey to align her work with her deep-seated desire to make a difference. We discuss the power of deeply understanding your audience through research and the non-negotiable role of integrity in all forms of communication. This is a grounded conversation about finding clarity, staying true to your values, and building a business that genuinely makes a positive impact. 💡 Key Takeaways Reframing Sales: Sales and marketing aren't inherently "evil". They are simply about telling people how you can help them. If you're really good at something, it's "rude" not to tell people about it, as this is how you make a difference Integrity is Core: Liz's background in journalism taught her to always maintain a core of integrity. This means only using marketing tactics you are genuinely comfortable with, especially when you are a purpose-driven organization. Deep Audience Understanding is Key: To communicate meaningfully, you must deeply understand your customer. The most effective method is to talk to them (e.g., customer interviews), but you can also use methods like review mining on sites like Amazon or Reddit to understand their motivations and problems. The Power of a Point of View: To be noticed and engage people, your organization needs to be clear on its point of view. Define what your organization thinks about specific industry issues and what it aims to make better. Actionable Clarity Exercise: To get in touch with your purpose and find your authentic voice, try a simple exercise: handwrite a letter to one specific customer or supporter, expressing why you do what you do and what you want to change. ⏱️ Episode Highlights 03:22: Liz explains her "pull" to work with purpose-driven organizations, reflecting on a personal need to have a positive impact on the world. 06:58: We discuss how Liz's journalism background emphasizes integrity, storytelling, and conciseness, contrasting this with the often-manipulative online marketing tactics. 08:58: Liz shares a defining moment from her journalism days – the ethical discomfort of the "death knock" – which cemented her core value of integrity in her work. 11:58: The crucial importance of conducting customer interviews (or "having a chat") to deeply understand your audience and uncover their true motivations for buying. 5:02: The value of an external person (like Liz) to help a founder gain clarity and a new perspective on their business and messaging 👤 About the Guest: Liz Painter Liz Painter is a messaging strategist and copywriter specialising in customer research, email marketing, and website copywriting, particularly for purpose-led businesses and organisation. LinkedIn: (The best place to find Liz): linkedin.com/in/lizpainter Website: commacomma.co.uk https://www.instagram.com/commacommacopy/ 🔗 Episode Links Peta O'Brien's Podcast: The Soapbox Podcast Lucy Lucraft: lucylucraft.co.uk (Producer) I would love to hear what you think of this episode, so please find me on Linked In (https://www.linkedin.com/in/sarahfoxcoach/). This episode was written and recorded by me and produced by Lucy Lucraft (lucylucraft.co.uk) You can find me on Linked In, or sign up to my weekly newsletter https://dogoodanddowell.myflodesk.com/newsletter which is where you'll find the best of me. I send emails on doing good and doing well and some behind-the-scenes stuff. Or if you're a coach and want tailored supervision and business development support, join this newsletter instead (Still Coaching: https://dogoodanddowell.myflodesk.com/still-coaching).
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    49 min
  • Challenging the Status Quo, One Marathon at a Time with Hannah Cox

    Challenging the Status Quo, One Marathon at a Time with Hannah Cox
    Oct 27 2025
    In this episode, I speak with Hannah Cox, a business owner, runner, and community builder who is about to embark on an extraordinary challenge: Project Salt Run. This involves running 100 marathons in 100 days across India, following the route of a forgotten 4,000-kilometre-long hedge, to raise £1 million for charity. This is a conversation about the difference between doing a good job and doing good work, turning obsession into purpose, and the power of refusing to accept the status quo. Hannah shares the story behind her businesses, Better Not Stop and the Better Business Network, and how her father's final words continue to shape the choices she makes today. We discuss building communities, facing uncomfortable conversations, and why she believes we are not powerless to create change. Key Takeaways Doing Good Work vs. Doing a Good Job: Hannah distinguishes between doing a good job (being reliable and hardworking) and doing good work, which involves aligning your professional life with your personal values, such as caring for people and the planet. For her, a successful business is not just financially profitable but is also making the world a better place. ‌ The Power of Asking for Help: Asking for help is not a sign of weakness but an act of vulnerability. Hannah learned from her mother that if you do not ask, you do not get, and the worst that can happen is someone says no, leaving you in the same position you were already in. ‌ Ideas Land When the Time is Right: Hannah was obsessed with the story of the Great Hedge of India for ten years before the idea for Project Salt Run fully formed. This shows that an idea might not work initially, but it can be revisited later when you have had new experiences that allow it to develop into what it needs to be. ‌ Refuse to Accept the Status Quo: The project is about challenging the idea that we are powerless to create change. Hannah discusses how significant societal shifts, like the introduction of the weekend, have happened because people refused to accept things as they were. ‌ Episode Highlights [04:36] Hannah discusses the career shift she made in her thirties, moving from wanting to do a good job to wanting to do good work that aligned with her values. ‌ [15:10] The origin of the Better Business Network, which started from a single LinkedIn post seeking a community of business owners who care about people and the planet. ‌ [29:21] Hannah introduces Project Salt Run, explaining her decade-long fascination with the Great Hedge of India and how it evolved into a plan to run 100 marathons in 100 days ‌ [53:15] Hannah's advice for people who want to make an impact but do not know where to start: ask yourself why you want to make a difference and ensure the reason makes sense to you About the Guest Hannah Cox is the founder of Better Not Stop and the Better Business Network, organisations dedicated to helping purpose-driven businesses grow their impact. Episode Links 1% for the Planet Website: https://www.onepercentfortheplanet.org/ Frank Water Website: https://www.frankwater.com/ ClientEarth Website: https://www.clientearth.org/ Big Change Website: https://www.bigchangecampaign.com/ Project Salt Run Website: https://projectsaltrun.com/ Follow on social media: LinkedIn, Instagram, TikTok (@projectsaltrun) Better Business Network Hannah's business network for purpose-driven entrepreneurs Website: https://thebetterbusinessnetwork.co.uk/ betternotstop Hannah's sustainability consultancy and B Corp certification service Website: https://betternotstop.com/ B Lab Website: https://www.bcorporation.net/ Better Business Act Website: https://betterbusinessact.org/ Big Magic by Elizabeth Gilbert Buy on BookShop.org Year Compass Website: https://yearcompass.com/ Make Good Design Website: https://makegooddesign.co.uk/ Additional Resources The Great Hedge of India by Roy Moxham The book that inspired Hannah's journey Buy on Bookshop.org You can find me on Linked In, or sign up to my weekly newsletter Sarah Fox Newsletter where you'll find the best of me. I send emails on doing good and doing well and some behind-the-scenes stuff. Or if you're a coach and want tailored supervision and business development support, join this newsletter instead Still Coaching.
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    1 h et 2 min
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