In this episode, Bill talks to Phoebe Harris, a client, friend and pet groomer who shares her honest and inspiring journey from starting out as a mobile groomer to now running her own successful salon.

Phoebe opens up about how little she knew about the grooming industry when she started – and how her love for animals and the desire to spend more time with her daughter Sophia, motivated her to take the leap. She talks about the challenges she faced, especially when it came to setting prices and the fear that comes with raising them.

Together, Bill and Phoebe explore how self-belief, community support, and a willingness to learn have helped her grow both personally and professionally. Phoebe also shares how getting a better handle on her finances – through saving and budgeting – has made a big difference in her confidence and stability.

This episode is full of real-life advice and encouraging words for any groomer thinking of making a big change or trying to level up their business.

• Phoebe’s story shows that you don’t need to know everything to get started – but you do need to keep learning.
• Raising prices is scary – but necessary. Knowing your worth is key to growing your business.
• Community support matters. Talking to other groomers helps you feel less alone and more confident.
• Managing your money helps you feel in control. Saving and budgeting can change your business and your mindset.
• Work-life balance takes planning. But it’s possible – especially when you set clear expectations with clients.
• A positive mindset is powerful. Facing your fears can open up big opportunities.

As always, I'd like to thank the podcast sponsor, Lopay, the low-cost payment platform that helps you keep more of the money you earn!

You can find out more and sign up for Lopay here: https://merchant.lopay.app/ref/PETPASSION2500, where listeners of this podcast get £2500 of fee-free transactions!

And of course, if you feel like you could benefit from Bill's business programs for the Pet Grooming industry, visit our website: https://petpassiontoprofit.com/

In this episode, Bill explains what the Pet Grooming Business Audit is – and how it’s helping groomers across the UK get clearer on their goals, grow their business, and feel more in control.

Bill breaks down what happens during the audit, which starts with a short form you fill in beforehand. This gives Bill the chance to review your website, social media, prices, and other key details before the session – so the actual audit call can go straight into the areas where you need the most help.

During the 1-to-1 session, you’ll look at:

• Your goals – How much do you want to earn? How many days do you want to work?
• Your prices and services – Are they working for you or against you?
• Your marketing – Is your online presence actually helping you attract clients?
• Client booking systems and daily routines – Could things be more efficient?

It’s not about pointing out what’s wrong; it’s about helping you see new opportunities, make things simpler, and build a grooming business that actually works for you.

You’ll leave with a clear action plan, a recording of the session, and the confidence to move forward with your business.

And don’t forget: use code PODCAST30 to get money off your audit session!

You can book your audit here: https://petprofessionals.mykajabi.com/the-business-audit

• The audit gives you a fresh look at your business and what’s holding it back.
• You’ll get tailored advice based on your goals, not just generic tips.
• Marketing, pricing, services, systems – all of it is reviewed and discussed.
• You’ll receive a step-by-step action plan and a recording to rewatch.

As always, I'd like to thank the podcast sponsor, Lopay, the low-cost payment platform that helps you keep more of the money you earn!

You can find out more and sign up for Lopay here: https://merchant.lopay.app/ref/PETPASSION2500, where listeners of this podcast get £2500 of fee-free transactions!

And of course, if you feel like you could benefit from Bill's business programs for the Pet Grooming industry, visit our website: https://petpassiontoprofit.com/

In this episode, Bill Betts talks about coaching, in particular Louise, a mindset coach who works closely with pet groomers to help them overcome common business challenges – from self-doubt to pricing nerves and burnout.

Louise often shares how our mindset – the way we think and feel about ourselves and our business – plays a massive role in how successful we can be. If you’ve ever felt guilty about raising your prices, struggled to set boundaries with clients, or put off the things you know you need to do… this episode is for you.

• Mindset makes a difference. The way you think about your business affects everything you do.
• You’re allowed to set boundaries. Saying no doesn’t make you rude – it protects your wellbeing.
• Your prices reflect your value. Don’t feel guilty for charging what your service is worth.
• Procrastination and guilt are common. But with the right support, you can work through them.
• Business is a journey. Success doesn’t happen overnight – it’s all about learning and growing.
• Community helps. Surrounding yourself with like-minded people can keep you motivated and supported.

As always, I'd like to thank the podcast sponsor, Lopay, the low-cost payment platform that helps you keep more of the money you earn!

You can find out more and sign up for Lopay here: https://merchant.lopay.app/ref/PETPASSION2500, where listeners of this podcast get £2500 of fee-free transactions!

And of course, if you feel like you could benefit from Bill's business programs for the Pet Grooming industry, visit the website: https://petprofessionals.mykajabi.com/what-is-the-pet-groomer-programme

In this episode, Bill is joined by KiKi, an SEO expert from New Media Ghost, to talk about something that can make a huge difference to your grooming business: being found online.

If you’ve ever wondered why your business doesn’t show up on Google or why you’re not getting as many new clients as you’d like, this episode is for you.

KiKi breaks down SEO (Search Engine Optimisation) in a way that makes it easy to understand. She explains how SEO isn’t just about keywords anymore, it’s about answering real questions people are asking online, especially now that more people are using AI tools like ChatGPT to find services.

They also talk about the way search habits are changing. It’s no longer just about typing “dog groomer near me” into Google – people are asking longer, more specific questions like “Where can I find a groomer that’s good with nervous dogs?” If your website and content don’t answer those questions, you could be missing out on business.

KiKi also shares her work on the Zero Click Authority app, which helps businesses stay visible in today’s AI-powered search world.

This episode is packed with useful advice that’ll help you get noticed by more of the right people online – without needing to be a tech expert!

• Being found online matters. If people can’t find you, they can’t book you.
• SEO isn’t just keywords. Your content needs to answer real customer questions.
• Search habits are changing. People now use AI tools, not just Google – and you need to keep up.
• Think about your clients’ needs. What are they really searching for? Write content that speaks to that.
• Long-tail keywords help. These are more detailed search phrases that make it easier for people to find you.
• Quality content wins. Focus on helpful, clear, and relevant content – not just loads of blog posts.

As always, I'd like to thank the podcast sponsor, Lopay, the low-cost payment platform that helps you keep more of the money you earn!

You can find out more and sign up for Lopay here: https://merchant.lopay.app/ref/PETPASSION2500, where listeners of this podcast get £2500 of fee-free transactions!

And of course, if you feel like you could benefit from Bill's business programs for the Pet Grooming industry, visit our website: https://petpassiontoprofit.com/

In this episode, Bill Betts talks openly and honestly about something many pet groomers struggle with: money mindset. If you’ve ever felt awkward about raising your prices or unsure how to manage your finances, this episode is for you.

Bill explains how the way we think about money, often shaped by how we were brought up, can affect how we run our businesses. When we don’t value ourselves properly, we’re more likely to undercharge, feel stressed, and get stuck in a cycle of burnout.

He shares stories from groomers he’s worked with who’ve made big changes by working with money coach Fanny Snaith, including how simple tools like budgeting with savings pots can make a huge difference to your confidence and control around money.

This episode is all about learning to see money as a tool, not something to fear or avoid. When you start taking control of your finances, you take control of your business and your life too.

• Your mindset around money matters. The way you think about money affects how you run your business.
• It’s okay to charge your worth. Undervaluing your services only leads to stress and burnout.
• Budgeting helps. Using savings pots for different goals can reduce anxiety and give you more control.
• Talk about money. Open chats in a supportive community can make things feel less scary.
• Money brings freedom. When managed well, money becomes a tool to help you build the life you want.
• Find joy in finances. Building a healthier relationship with money can bring more happiness and balance to your life.

As always, I'd like to thank the podcast sponsor, Lopay, the low-cost payment platform that helps you keep more of the money you earn!

You can find out more and sign up for Lopay here: https://merchant.lopay.app/ref/PETPASSION2500, where listeners of this podcast get £2500 of fee-free transactions!

And of course, if you feel like you could benefit from Bill's business programs for the Pet Grooming industry, visit our website: https://petpassiontoprofit.com/

In this solo episode, Bill talks about something you might not usually think of as a business skill – curiosity – and how it can be a game-changer for pet groomers.

Bill reflects on his own journey and shares how being curious, always asking questions and wanting to understand more have helped him grow his business. While many groomers are naturally curious about grooming tools and techniques, Bill explains that the real growth happens when we take that same mindset and apply it to the business side of things too.

He talks about how staying curious about pricing, marketing, customer behaviour, and industry trends can lead to better decisions and more success. Whether it’s reading a new book, questioning how things are done, or just asking “why?”, curiosity helps you stay ahead of the game.

Bill also shares a key lesson from Arnold Schwarzenegger’s book, Be Useful – reminding listeners that successful people are always learning, asking questions, and staying open to change.

This episode is all about keeping an open mind, staying curious, and refusing to settle for “that’s just how we’ve always done it.”

• Curiosity is a superpower. The more you ask, the more you learn – and grow.
• Don’t just be curious about grooming. Apply it to your pricing, marketing, and business systems too.
• Routines can lead to ruts. Question what you do – and why you do it – to stay fresh and competitive.
• Curious people make better decisions. The more you know, the more confidently you can adapt.
• Always be learning. Books, podcasts, conversations – it all helps you improve your business.

As always, I'd like to thank the podcast sponsor, Lopay, the low-cost payment platform that helps you keep more of the money you earn!

You can find out more and sign up for Lopay here: https://merchant.lopay.app/ref/PETPASSION2500, where listeners of this podcast get £2500 of fee-free transactions!

And of course, if you feel like you could benefit from Bill's business programs for the Pet Grooming industry, visit our website: https://petpassiontoprofit.com/

In this episode, Bill Betts chats with Diana Horvath, a grooming salon owner and the author of The Awakened Pet Groomer. Together, they explore something that many groomers struggle with – how to set healthy boundaries with clients and avoid burnout.

Diana shares her personal story of how she got into grooming, and how over time she realised that constantly trying to please everyone was taking a toll on her mental health. She explains how she started setting clear boundaries in her business – and how that not only improved her work-life balance but also made her business more enjoyable.

Bill and Diana talk about how self-awareness and honest reflection can help groomers make better decisions about the types of clients they take on, how they run their diary, and how they communicate clearly and kindly with customers.

If you’ve ever felt overwhelmed by client demands, or struggled to say no – this episode is for you.

• Burnout is real. You can’t give your best if you’re constantly giving too much.
• Boundaries help everyone. Clear rules mean better relationships with clients and less stress.
• Know what you want. Build a business that fits you, not what everyone else expects.
• People-pleasing leads to problems. It’s okay to say no and protect your time and energy.
• Personal growth matters. The more self-aware you are, the stronger your business will be.

As always, I'd like to thank the podcast sponsor, Lopay, the low-cost payment platform that helps you keep more of the money you earn!

You can find out more and sign up for Lopay here: https://merchant.lopay.app/ref/PETPASSION2500, where listeners of this podcast get £2500 of fee-free transactions!

And of course, if you feel like you could benefit from Bill's business programs for the Pet Grooming industry, visit our website: https://petpassiontoprofit.com/

In this episode, Bill talks to Lobby, a former police officer and founder of Trojan Well Being, about something that affects more of us than we realise – mental health.

Lobby shares how his own experience of trauma led him to set up Trojan Well Being, a business focused on helping others improve their mental well-being. He explains why Mental Health First Aid training is so important – especially for business owners and anyone working in high-stress environments, like the pet grooming industry.

Bill and Lobby talk about the signs that someone might be struggling, and how training gives you the tools to spot those signs and know how to help. Whether it’s a colleague, an employee, or even a client, knowing how to start a supportive conversation could make a real difference.

They also explore how to create a safe, open environment at work, where people feel comfortable speaking up. Regular check-ins, small conversations, and showing empathy all help build a strong, supportive team.

This episode is a must-listen for any groomer who runs a team – or just wants to understand mental health a bit better.

• Mental Health First Aid training gives you tools to help. You’ll know how to spot early signs and what to say.
• Check in with your team. A simple chat can go a long way in supporting someone.
• Creating a safe space matters. If people feel they can speak up, they’re more likely to get help.
• Mental health affects your whole business. Happier, healthier people make for a better work environment.
• Peer support is powerful. Talking to people who understand can really help with recovery.
• Reducing stigma is key. The more we talk about mental health, the easier it becomes to get support.

As always, I'd like to thank the podcast sponsor, Lopay, the low-cost payment platform that helps you keep more of the money you earn!

You can find out more and sign up for Lopay here: https://merchant.lopay.app/ref/PETPASSION2500, where listeners of this podcast get £2500 of fee-free transactions!

And of course, if you feel like you could benefit from Bill's business programs for the Pet Grooming industry, visit our website: https://petpassiontoprofit.com/