This episode's featured track is IN THE ARENA - Trevor Young’s unfiltered take on earning authority in real time — sharp, strategic riffs on content, credibility, connection, and the courage to keep showing up.

__________________

In today’s episode, Trevor dives into the critical difference between being an expert and being recognised as an authority in your field.

Drawing from his own journey and insights, he unpacks why even the most skilled professionals can remain invisible, missing out on opportunities, if they're not seen as leaders in their space.

Trevor covers practical steps for crossing the "perception bridge", from codifying your expertise and owning your point of view, to building a communications platform and showing up in the right rooms.

If you’re ready to move from being the best-kept secret to a sought-after authority, this episode will help get you started!

__________________

ABOUT EARN THE RIGHT:

EARN THE RIGHT is an audio channel for reputation-based authority building, and turning credibility into real-world recognition and opportunity.

Hosted by Trevor Young, it’s for credible founders, experts, and solo practitioners who’ve earned their stripes and are ready to amplify their voice with integrity.

Across four distinct (but interrelated) tracks -

• Crank The 3rd
• Pocket PR Essentials
• In The Arena
• From The Trenches

— you’ll get the ideas, stories, and strategies that help you cut through the noise and build lasting authority.

Subscribe to the EARN THE RIGHT newsletter - EarnTheRight.co

This episode's featured track is POCKET PR ESSENTIALS - your audio playbook for mastering PR, content and digital communications for your business, and personal brand.

__________________

Today's ever-evolving marketplace presents some serious challenges for business owners.

We live in a digital-first world; today’s social currency is trust (and it’s in short supply!). This in turn presents business owners with a number of challenges when it comes to marketing our brands and communicating with prospective clients and customers.

KEY MESSAGE: We need to be pragmatic — what’s worked in the past probably won’t work now (although there are some truisms that carry through e.g. human stories, helpfulness, thought provocation, openness and transparency etc - these will be themes we touch on throughout this series).

Onwards!

~ Trevor

__________________

ABOUT EARN THE RIGHT:

EARN THE RIGHT is an audio channel for reputation-based authority building, and turning credibility into real-world recognition and opportunity.

Hosted by Trevor Young, it’s for credible founders, experts, and solo practitioners who’ve earned their stripes and are ready to amplify their voice with integrity.

Across four distinct (but interrelated) tracks -

• Crank The 3rd
• Pocket PR Essentials
• In The Arena
• From The Trenches

— you’ll get the ideas, stories, and strategies that help you cut through the noise and build lasting authority.

Subscribe to the EARN THE RIGHT newsletter - EarnTheRight.co

This episode's featured track is CRANK THE 3RD - featuring conversations with inspiring midlife founders, solopreneurs and professionals who are turning decades of know-how into opportunity building meaningful ventures, shaping ideas and designing work that matters.

In this encore episode, host Trevor Young sits down with creative director and self-confessed corporate troublemaker, Stanley Johnson, for an inspiring conversation about creativity, curiosity, and the art of staying relevant in today's fast-changing world.

From humble beginnings as the child of factory workers in the UK to leading successful ventures both in agencies and his own consultancy, Stanley shares how his journey through trades, advertising, and entrepreneurship has shaped his approach to work and life.

He offers honest reflections on navigating career pivots, lessons learned from unlikely experiences, and the invaluable returns of long-term professional relationships.

The episode offers a candid look at the importance of curiosity, not just in creative industries, but in all facets of business and personal growth.

Stanley and Trevor unpack strategies for replenishing your creative toolbox, challenging yourself to explore new perspectives, and resisting the comfort of routine.

They explore the role of pop culture, social media, and technology in keeping ideas fresh and meaningful, touching on topics like echo chambers, algorithmic influence, and the value of serendipity in inspiration.

The discussion is packed with practical insights for anyone seeking to stay sharp and relevant, especially in the “third chapter” of their professional lives.

Hear about Stanley’s day-to-day work at his consultancy, the importance of writing and brevity in sharpening thought, and the routines that keep his creative fires burning.

Whether you’re a seasoned professional, solopreneur, or someone looking to reignite your passion and curiosity, this episode delivers actionable takeaways on how to keep learning, questioning, and making a meaningful impact well into your career journey.

Connect with Stanley on LinkedIn - https://www.linkedin.com/in/branddna/

This episode's featured track is POCKET PR ESSENTIALS - your audio playbook for mastering PR, content and digital communications for your business, and personal brand.

This is the introductory episode of the POCKET PR ESSENTIALS audio program. Think of it as micro coaching, training and inspiration in your pocket.

Subscribe to EARN THE RIGHT today so you don't miss subsequent micro-coaching episodes as they're published.

___________________

ABOUT EARN THE RIGHT:

EARN THE RIGHT is an audio channel for reputation-based authority building, and turning credibility into real-world recognition and opportunity.

Hosted by Trevor Young, it’s for credible founders, experts, and solo practitioners who’ve earned their stripes and are ready to amplify their voice with integrity.

Across four distinct (but interrelated) tracks -

• Crank The 3rd
• Pocket PR Essentials
• In The Arena
• From The Trenches

— you’ll get the ideas, stories, and strategies that help you cut through the noise and build lasting authority.

Subscribe to the EARN THE RIGHT newsletter - EarnTheRight.co

Welcome to the first episode of this podcast - rebranded as Earn the Right, and reimagined as an integrated audio channel.

In this relaunch episode, host Trevor Young lays out why being brilliant at what you do just isn’t enough anymore - you have to earn attention, trust, and the opportunity to make an impact.

This podcast is your guide to building reputation-based authority and turning credibility into real-world recognition.

Discover:

• Why earning the right matters in today’s noisy, digital-first world
• The four signature tracks of the show: Crank the Third, Pocket PR Essentials, In the Arena, and From the Trenches
• How to build trust, recognition, and authority with integrity - no hype, no shortcuts, no chasing the latest fleeting trends
• What makes Earn the Right more than a podcast: it’s a learning platform for credible founders, experts, and solo practitioners

If you’re ready to go deeper, do the work, and amplify your voice with clarity and purpose, this is the show for you!

Ready to earn your seat at the table? Hit subscribe, and let’s get started!

Find the newsletter and more at EarnTheRight.co

Ever wonder how some people seem to juggle multiple projects, run successful businesses, and still find time for personal growth?

In this enlightening episode, Trevor Young sits down with Dr. Jen Frahm, a change leadership expert and global facilitator, to unpack her approach to balancing a thriving career with a fulfilling personal life.

Jen shares her candid response to the oft-asked question, "How do you do it all?" Her answer might surprise you.

With refreshing honesty, she reveals that she doesn't do it all - far from it. Instead, Jen offers a nuanced perspective on productivity, self-care, and professional success that's both inspiring and attainable.

Key insights from the conversation:

• The power of grace and self-compassion in professional life
• Why energy management trumps time management
• The role of AI and automation in creating space for creativity and rest
• The importance of movement and play in maintaining mental agility
• How to navigate work-life balance with wisdom gained from decades of experience

Jen's approach challenges conventional notions of hustle culture, offering a more sustainable path to success.

She emphasises the value of "working out loud" - sharing your journey transparently - and how this practice can build trust and connections in your professional network.

Practical takeaways:

• Strategies for using AI and automation to streamline work processes
• Tips for incorporating movement and creativity into daily routines
• Insights on balancing global work commitments with personal well-being
• The importance of acknowledging and nurturing supportive relationships

Whether you're an entrepreneur, a corporate leader, or someone looking to optimise their professional life, this conversation offers valuable insights on thriving in today's fast-paced world without sacrificing personal well-being.

"Grace removes the grind." - Dr. Jen Frahm

Join us for a thought-provoking discussion that will inspire you to reassess your approach to work, success, and life balance. It's time to embrace a more holistic view of productivity - one that values both professional achievement and personal fulfillment.

The path to fulfillment after 50 isn’t about playing small or fading away. According to this week's guest, it's about reclaiming your voice, living your values, and using your wisdom to uplift others and yourself.

In this episode, host Trevor Young sits down with Jet Swain - strategic advisor, speaker, and founder of the Affection Economy.

Jet’s story is anything but linear: from growing up on a sheep farm in rural Australia, studying fine arts, and braving the boisterous world of teaching, to carving out a dynamic career in advertising, innovation, and human-centered design.

Jet opens up about her eclectic journey, filled with zigzags, moments of reinvention, and lessons found in adversity, including her battle with breast cancer and navigating single motherhood. She shares how these experiences fueled her passion for the Affection Economy: a values-led movement that challenges traditional leadership and encourages bringing kindness, courage, and authenticity back to business and daily life.

Together, Trevor and Jet explore why now is the perfect time to dust off old dreams, get back in touch with your true self, and proudly claim your voice and vision - especially if you feel invisible in today’s workforce.

Whether you’re looking to transform your career, reconnect with your personal values, or simply hear an inspiring story of resilience and reinvention, this episode is packed with wisdom, practical insights, and the kind of warmth that only comes with lived experience.

______________

Key Takeaways from the Episode:

🟢 Embrace the Zigzags

Jet’s unconventional path is proof that paying attention to your instincts and interests can lead you somewhere remarkable, even - especially - if you don’t have a map.

🟢 Find (& Live) Your Values

Jet challenges us to identify our top three values - not buzzwords, but what truly matters and drives you. Kindness, courage, and curiosity are her guiding lights. What are yours?

🟢 Reclaim Your Voice

After years of being told she was “too much” or “too kind,” Jet discovered those were actually her strengths. Speaking up and standing out takes courage. Sometimes, as she puts it, “I am a lot, but I’m not too much.”

🟢 Building a One-Person Movement

From speaking and mentoring to creating practical tools (think: postcards, values cards, and a book), Jet is turning her philosophy into a platform and business - proof that you can design work to fit around your life and beliefs.

🟢 Why Connection (and Community) Matters

Kindness and connection aren’t soft business skills - they’re levers for real change. And sharing your story helps others find the courage to tell theirs.

Thanks for tuning in to CRANK THE 3RD —don’t forget to check out Jet Swain’s work, connect with her online, and keep an eye out for more inspiring stories and practical insights to help you find your voice, reconnect with your values, and keep cranking in your next chapter!

Welcome to the 300th episode of the podcast, and what a terrific way to celebrate the milestone!

In this episode, host Trevor Young sits down with Andrew "Billy" Baxter - an acclaimed leader whose career is a masterclass in professional reinvention, adaptability, and building a meaningful portfolio life after the corporate grind.

Once a heavy-hitter in Australia’s advertising industry, Billy has transitioned into a diverse and purpose-driven professional world: he chairs and sits on major boards including Australian Pork, and the Sydney Symphony Orchestra, all while running his own thriving business consultancy, 24 Hour Business Plan.

Trevor and Billy dive deep into what it takes to successfully pivot after decades in a traditional career path, how to build a board portfolio, and why curiosity and ongoing relevance are crucial in today’s fast-changing business landscape.

Billy opens up about his personal journey -sharing the lessons learned from decades at the top of the marketing world, how he uses his network, why having a clear sense of purpose matters, and his practical tips for anyone looking to craft a more meaningful, flexible professional life.

Whether you’re contemplating your own ‘what’s next’ or simply curious about life beyond the C-suite, this episode is packed with honest insights and actionable advice.