It was only a matter of time before I had my husband as a guest on the show and today’s the day!

Dallas McLaughlin is a digital marketing leader and the founder of Dallas McLaughlin Digital Marketing. With more than 12 years of experience in full-service advertising agencies, Dallas has worked with businesses and marketing teams across a variety of industries, including travel, hospitality, e-commerce, retail, finance and nonprofits. There, he was responsible for hiring and managing teams, building standard operating procedures, and leading the development and execution of full-funnel digital marketing strategies, all of which helped businesses achieve their annual growth goals.

Four and half years ago, Dallas left his career in traditional agencies to start his own business, Dallas McLaughlin Digital Marketing, which offers paid search, paid social media, streaming and programmatic display. His business model is direct-to-expert and provides tailored strategies aligned with client goals, with transparent pricing and cancel anytime contracts. Today, Dallas manages millions of dollars in annual ad spend for over a dozen clients, operating across the full sales funnel to deliver exceptional results.

Dallas is a Google Certified Premier Partner, which is awarded to only the top 3% of US Agencies, and he also was recognized as the 2023 winner of the American Marketing Association’s Best Digital Marketing Campaign. He’s been featured on major industry sites including Entrepreneur, Inc, Simply Measured and Kissmetrics and was a guest on the TED Original Podcast, WorkLife with Adam Grant. Dallas is a digital marketing industry leader, early adopter of AI, and one of the smartest people I know, which is one of the reasons I married him.

Tune into this episode to hear Dallas' digital marketing expertise, insights and unconventional way of thinking, along with some NEW NEWS...an exciting announcement about his latest venture!

For more information about Dallas McLaughlin Digital Marketing, visit dallasmclaughlin.com.

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This episode mixes it up a bit to talk about one of the most important aspects of starting and running a business – finances. Chris Fallon, the founder of Phoenix-based accounting firm, Numbers Matter, and my CPA, joins the show to discuss all the ins and outs of business budgeting, bookkeeping, accounting, payroll, taxes, retirement planning and more.

As someone who majored in English and is definitely more right-brained, accounting is not my strong suit and initially was one of the most daunting aspects of being a new business owner. I went through three CPAs before finally finding Chris because I didn’t know exactly what I needed or the right questions to ask. As an entrepreneur himself, Chris has an innate understanding of business accounting and is passionate about helping other entrepreneurs achieve their financial dreams.

Chris has more than 30 years of financial experience and obtained his B.S. and MBA from Gannon University. He founded Numbers Matter in 2006, which he rebranded in 2017. Chris has worked with a wide range of businesses, from real estate and brick-and-mortar retail to manufacturing and nonprofits, providing full-service accounting solutions that go beyond the numbers.

Tune in to hear Chris' valuable insights and visit nmaab.com for more information about his company's services.

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Thank you for tuning into the Earn It podcast. If this episode resonated with you, please leave a review and tell us what you liked about it.

Follow Earn It on Instagram: @earnitpodcast

Follow Adler Public Relations on Instagram: @adlerpublicrelations

Follow Jen on Instagram: @jenadler27

Visit adlerpublicrelations.com for more information about Adler PR.

Have you ever wondered what it's like to be on live TV? Darrell J. Cunningham shares a behind-the-scenes look at what goes into hosting and producing local lifestyle show, Your Life Arizona. Darrell is an accomplished reporter, producer, and content creator and one of the most motivated, energetic, determined and personable people you’ll ever meet.

He was born and raised in Pensacola, Florida and is a first generation college student. He earned a bachelor of science degree in communications from Florida State University, a master of arts degree in new media journalism from Full Sail University, and a master of science degree in broadcast and digital journalism from Syracuse University. Darrell started his broadcast journalism career in Tallahassee, FL and went on to Capitol Hill in Washington DC before moving to Phoenix to join Arizona’s Family. When he’s not at work, he enjoys time with his gentle giant great Dane, volunteering at community events, exploring Arizona, traveling and gaming.

This inspiring episode dives into the importance of storytelling, authenticity, going to therapy and, most importantly, never giving up!

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Thank you for tuning into the Earn It podcast. If this episode resonated with you, please leave a review and tell us what you liked about it.

Follow Earn It on Instagram: @earnitpodcast

Follow Adler Public Relations on Instagram: @adlerpublicrelations

Follow Jen on Instagram: @jenadler27

Visit adlerpublicrelations.com for more information about Adler PR.