It was only a matter of time before I had my husband as a guest on the show and today’s the day!

Dallas McLaughlin is a digital marketing leader and the founder of Dallas McLaughlin Digital Marketing. With more than 12 years of experience in full-service advertising agencies, Dallas has worked with businesses and marketing teams across a variety of industries, including travel, hospitality, e-commerce, retail, finance and nonprofits. There, he was responsible for hiring and managing teams, building standard operating procedures, and leading the development and execution of full-funnel digital marketing strategies, all of which helped businesses achieve their annual growth goals.

Four and half years ago, Dallas left his career in traditional agencies to start his own business, Dallas McLaughlin Digital Marketing, which offers paid search, paid social media, streaming and programmatic display. His business model is direct-to-expert and provides tailored strategies aligned with client goals, with transparent pricing and cancel anytime contracts. Today, Dallas manages millions of dollars in annual ad spend for over a dozen clients, operating across the full sales funnel to deliver exceptional results.

Dallas is a Google Certified Premier Partner, which is awarded to only the top 3% of US Agencies, and he also was recognized as the 2023 winner of the American Marketing Association’s Best Digital Marketing Campaign. He’s been featured on major industry sites including Entrepreneur, Inc, Simply Measured and Kissmetrics and was a guest on the TED Original Podcast, WorkLife with Adam Grant. Dallas is a digital marketing industry leader, early adopter of AI, and one of the smartest people I know, which is one of the reasons I married him.

Tune into this episode to hear Dallas' digital marketing expertise, insights and unconventional way of thinking, along with some NEW NEWS...an exciting announcement about his latest venture!

For more information about Dallas McLaughlin Digital Marketing, visit dallasmclaughlin.com.

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This episode mixes it up a bit to talk about one of the most important aspects of starting and running a business – finances. Chris Fallon, the founder of Phoenix-based accounting firm, Numbers Matter, and my CPA, joins the show to discuss all the ins and outs of business budgeting, bookkeeping, accounting, payroll, taxes, retirement planning and more.

As someone who majored in English and is definitely more right-brained, accounting is not my strong suit and initially was one of the most daunting aspects of being a new business owner. I went through three CPAs before finally finding Chris because I didn’t know exactly what I needed or the right questions to ask. As an entrepreneur himself, Chris has an innate understanding of business accounting and is passionate about helping other entrepreneurs achieve their financial dreams.

Chris has more than 30 years of financial experience and obtained his B.S. and MBA from Gannon University. He founded Numbers Matter in 2006, which he rebranded in 2017. Chris has worked with a wide range of businesses, from real estate and brick-and-mortar retail to manufacturing and nonprofits, providing full-service accounting solutions that go beyond the numbers.

Tune in to hear Chris' valuable insights and visit nmaab.com for more information about his company's services.

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Thank you for tuning into the Earn It podcast. If this episode resonated with you, please leave a review and tell us what you liked about it.

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Visit adlerpublicrelations.com for more information about Adler PR.

Have you ever wondered what it's like to be on live TV? Darrell J. Cunningham shares a behind-the-scenes look at what goes into hosting and producing local lifestyle show, Your Life Arizona. Darrell is an accomplished reporter, producer, and content creator and one of the most motivated, energetic, determined and personable people you’ll ever meet.

He was born and raised in Pensacola, Florida and is a first generation college student. He earned a bachelor of science degree in communications from Florida State University, a master of arts degree in new media journalism from Full Sail University, and a master of science degree in broadcast and digital journalism from Syracuse University. Darrell started his broadcast journalism career in Tallahassee, FL and went on to Capitol Hill in Washington DC before moving to Phoenix to join Arizona’s Family. When he’s not at work, he enjoys time with his gentle giant great Dane, volunteering at community events, exploring Arizona, traveling and gaming.

This inspiring episode dives into the importance of storytelling, authenticity, going to therapy and, most importantly, never giving up!

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Thank you for tuning into the Earn It podcast. If this episode resonated with you, please leave a review and tell us what you liked about it.

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Visit adlerpublicrelations.com for more information about Adler PR.

McKenna Wesley is the creator behind The Bubbly Blonde, a fashion, lifestyle, beauty, and travel platform that has grown to more than 1.6 million followers across Instagram, TikTok, LTK, and Pinterest. She’s been a professional model since she was six weeks old and was previously signed with LA Models and New York Model Management. Her early start in the fashion world gave her a strong foundation that later led to the creation of The Bubbly Blonde in 2014.

Now a full-time lifestyle influencer, McKenna regularly partners with big brands, including Lexus International, Four Seasons, Waldorf Astoria, Virgin Voyages, and Ramy Brook. Through The Bubbly Blonde, McKenna continues to inspire women to lead confident, stylish, and intentional lives.

Tune in to hear McKenna's advice for breaking into the influencer space, what types of posts are getting the most engagement right now, how she keeps up with all the social media algorithm changes, and what's next for The Bubbly Blonde!

Follow McKenna on Instagram: @thebubblyblonde.

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Thank you for tuning into the Earn It podcast. If this episode resonated with you, please leave a review and tell us what you liked about it.

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Visit adlerpublicrelations.com for more information about Adler PR.

Cynthia Sassi is not only an entrepreneur, but a member of the media and an influencer in her own right. She has been a force in online publishing for more than a decade, working with some of the nation’s most respected brands and publications along the way. She's an authority on the subjects of online publishing, social media, digital marketing, web design, and entrepreneurship. The President and Founder of online magazine Fabulous Arizona (and its parent company Fabulous Media Group), Cynthia is a fixture in the Arizona community. She also is the co-founder of digital marketing agency Say Less Media and luxury travel magazine, Luxe Getaways. In her spare time, Cynthia speaks on subjects ranging from digital media to female entrepreneurship in the 21st Century.

Discover how Cynthia navigated the challenges of entrepreneurship, expanded her brand across multiple states, and the lessons she's learned along the way. Tune in for insights on leadership, the importance of passion, why less is more and the power of building genuine relationships in business. Don't miss this engaging conversation with a true innovator in the media industry and online publishing world.

Follow Cynthia on Instagram at @cynthiasassi and Fabulous Arizona at @fabulousarizona.

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Thank you for tuning into the Earn It podcast. If this episode resonated with you, please leave a review and tell us what you liked about it.

Follow Earn It on Instagram: @earnitpodcast

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Visit adlerpublicrelations.com for more information about Adler PR.

In this compelling first guest episode of "Earn It," we delve into the remarkable journey of Melanie McBride Oliver, a respected female leader in the PR and advertising industry. Melanie launched her career in unusual fashion after a divorce and returning to college as a single mom of four. With a degree in communications from the University of Utah, Melanie excelled in public relations at agencies in Salt Lake City.

Her love for sunshine and the outdoors drew her to Scottsdale, Arizona where in less than a year, she took the bold leap to start her own PR firm, McBride Communications. This experience was instrumental in developing an understanding of running a business while establishing a name for herself in a new city. After only three years, her thriving business got the attention of two renowned Phoenix agencies that had their eye on acquiring her company. EB Lane, a two-generation, full-service agency, found its way into Melanie heart by way of clients, including Super Bowl Host Committee, Waste Management Phoenix Open, and Arizona Cardinals, among several outstanding healthcare organizations. Melanie was part of the leadership team running a growing PR team of 8-11 people at any given time.

Family and four seasons lured Melanie back to Utah where she continued in PR, but then broadened her role into client relationships and strategy focused on healthcare. She currently is Senior Vice President, Client Relations for a 130-person national agency, TrendyMinds, where she is strategist and account lead on two of the company’s largest healthcare clients.

Melanie's story is one of resilience, determination, and breaking barriers. Discover how she transformed her passion for communications into a thriving career, starting her own PR firm and becoming an agency executive and corporate strategist. Join us as Melanie shares her insights on leadership, what it takes to be a successful entrepreneur, the power of relationships and her mission of inspiring the next generation of women business leaders. Tune in for an inspiring conversation that highlights the grit and grace it takes to be the velvet hammer and the importance of leaning in.

Follow Melanie on LinkedIn at https://www.linkedin.com/in/melanie-mcbride-oliver/.

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Thank you for tuning into the Earn It podcast. If this episode resonated with you, please leave a review and tell us what you liked about it.

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Visit adlerpublicrelations.com for more information about Adler PR.

What does it really take to build a business from scratch and what makes earned success so much sweeter?

In this premiere solo episode of Earn It, host Jennifer Adler McLaughlin, founder of Adler Public Relations and seasoned PR strategist, shares the personal story behind launching her award-winning firm, the leap from advertising agency life to entrepreneurship, and how she got where she is today through grit, resilience, and perserverance.

This episode sets the stage for what's to come: candid conversations about entrepreneurship, public relations, media, marketing, and the value of building something of your own.

If you're a small business owner, aspiring founder, PR or marketing pro who values honest storytelling, actionable insights, and hard work – this podcast is for you!

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Thank you for tuning into the Earn It podcast. If this episode resonated with you, please leave a review and tell us what you liked about it.

Follow Earn It on Instagram: @earnitpodcast

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Follow Jen on Instagram: @jenadler27

Visit adlerpublicrelations.com for more information about Adler PR.

Welcome to Earn It, a podcast about ambitious entrepreneurship and the power of PR, geared toward small business owners, aspiring founders, and PR and marketing professionals. If you’re running your own business, thinking about starting one, or just curious about what it actually takes, this podcast is for you!

Hosted by Jennifer Adler McLaughlin, 20-year PR pro and founder of lifestyle and luxury PR firm, Adler Public Relations, Earn It is a space for sharing inspirational stories about why entrepreneurs take the leap, challenges they’ve overcome and what they’ve learned along the way. Each episode features candid conversations with small business owners, industry thought leaders, media, and influencers who’ve navigated obstacles and put in the hard work to achieve their dreams.

Whether you're just starting out, scaling your business or looking for ways to level up your PR and marketing game, Earn It delivers the practical tips and actionable insights you need to succeed.

Why listen? Because in an era of glorified entrepreneurship, shortcuts and overnight success illusions, this podcast pulls back the curtain on real world stories of perseverance and earned success.

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Thank you for tuning into the Earn It podcast. If this episode resonated with you, please leave a review and tell us what you liked about it.

Follow Earn It on Instagram: @earnitpodcast

Follow Adler Public Relations on Instagram: @adlerpublicrelations

Follow Jen on Instagram: @jenadler27

Visit adlerpublicrelations.com for more information about Adler PR.