Grace Bryan is the Co-Founder and CEO of Juicy Brick, a London-based creative innovation agency dedicated to building high-impact food and beverage brands. After spending over a decade navigating the challenges of CPG startups and global corporations, she recognized a critical gap.

Grace and her team created Juicy Brick to fill this need, offering a full-service model that starts with trend-led whitespace exploration and extends through product development, brand shaping, and operational setup. Their expertise ensures brands are both culturally sharp and commercially powerful, allowing founders to focus on their vision while Juicy Brick handles the heavy lifting.

Inside the Episode:

• How Grace's decade of experience in CPG startups and global brands led her to create a full-service innovation agency.

• Breaking down the process of building a powerful brand, from identifying market whitespace to sourcing production partners.

• How Juicy Brick uses trend-led exploration to find untapped product opportunities in the crowded food and beverage industry.

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This podcast episode was made possible by Hummingbirds — the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. Learn more!

This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at tryglimpse.com/trial.

Meena and Tabi founded Tursh to honor their Afghan heritage and their mother's cherished recipes. This entrepreneurial journey is driven by a desire to share the rich, tangy flavors and the joy of bringing people together through food.

The co-founders bring a powerful combination of skills to the brand: Meena is a Physician Assistant by day, applying her discipline and operational expertise to Tursh at night. Tabi is a seasoned brand strategist and creative marketer with over eight years of experience building diverse brands, from beauty to tech. Together, they are translating deep cultural heritage into a compelling and delicious food brand.

Inside the Episode:

• How Meena balances her career as a Physician Assistant with applying operational expertise to build a growing food brand.

• The dynamic between co-founders Meena (operations) and Tabi (brand strategy) and how they leverage their distinct professional backgrounds.

• The inspiration behind Tursh, and how the founders are using their mother's recipes to share the rich, tangy flavors of Afghan culture.

Shop here!

This podcast episode was made possible by Hummingbirds — the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. Learn more!

This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at tryglimpse.com/trial.

Moa Gürbüzer transitioned from a career as a family therapist to launch Oddbird, which is now Europe's leading non-alcoholic wine brand. Oddbird is on a mission to change society's relationship with alcohol through premium, dealcoholized wines.

Driven by a desire to create a more inclusive and mindful drinking culture, Moa founded the brand to offer traditionally crafted wines that are made alcohol-free. Oddbird is Europe's leading producer in the category, focusing intently on taste, quality, and inclusivity, proving that celebration and indulgence don't have to be defined by ABV.

Inside the Episode:

• How Moa's background in family therapy inspired her to tackle society's relationship with alcohol and launch Oddbird.

• The process of producing traditionally crafted, premium wines that are subsequently made completely alcohol-free.

• Key strategies Oddbird used to quickly become the top non-alcoholic wine brand in a highly competitive market.

Shop here!

This podcast episode was made possible by Hummingbirds — the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. Learn more!

This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at tryglimpse.com/trial.