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Emerging Brands Podcast

Emerging Brands Podcast

Auteur(s): Kelly Bennett
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À propos de cet audio

 Welcome to Emerging Brands Podcast® with Kelly Bennett This is the podcast where you’ll discover the stories behind your new favorite CPG brands. Each episode dives into the brand and founder journey—how they launched, what sets them apart, and the strategy behind going to market. We talk plans for growth, practical advice for emerging founders, and where to shop the products making waves in food, beverage, wellness, and beyond. You’ll also hear from industry experts—brand builders, investors, and operators—who should absolutely be on your radar if you're growing a CPG brand today. Whether you’re building something of your own or love supporting what’s next, you’re in the right place.2022 Gestion et leadership Économie
Épisodes
  • Yes! Apples

    Yes! Apples
    Jul 1 2025

    In this episode, I’m joined by Tenley Fitzgerald, Vice President of Marketing at Yes! Apples—a bold, modern apple brand with deep roots in New York agriculture. With over 100 years in the apple business, Yes! Apples is a network of 50+ family farms growing more than 10 high-quality varieties—and stands out as the only female-run apple organization in the country.

    Tenley began working with the team as a freelancer in 2017 and ultimately led the charge to take the Yes! Apples brand from concept to consumer launch. Since then, she’s built a powerhouse in-house marketing team and brought apples into the lifestyle and CPG conversation—partnering with brands like Martinelli’s and Ithaca Hummus, and showcasing the brand at Pop Up Grocer and Cherry Bombe Jubilee. With past experience at FreshDirect, Blue Apron, and Beyond Good, Tenley brings a deep understanding of integrated marketing, storytelling, and brand building in food.

    Inside the Episode:

    • How Tenley transformed Yes! Apples from a traditional grower network into a national lifestyle apple brand

    • The strategy behind turning apples into an experience

    • Advice for brand marketers looking to evolve heritage categories with a fresh, modern voice

    This podcast episode was made possible by Hummingbirds

    Hummingbirds is a platform that connects everyday, smaller creators with brands to share in-store user-generated content, drive brand awareness in specific retailers, and capture competitive market share. They’re an awesome platform that I recommend to all my clients that you should absolutely check out. Go to hummingbirds.com for all the details.
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    26 min
  • Moxie Sozo

    Moxie Sozo
    Jul 1 2025

    In this episode, I’m joined by Derek Springston, CEO and Managing Partner of Moxie Sozo—the award-winning, Boulder-based branding and design agency celebrating its 25th anniversary this year. Derek’s journey is a true creative arc: he started as an unpaid intern and worked his way up to lead the agency that now serves some of the most disruptive brands across food, beverage, and beyond.

    Under his leadership, Moxie Sozo has created standout work for brands like Boston Beer Company, Campari America, and Danone—along with countless natural food startups and global lifestyle brands. His approach blends design strategy with business acumen, helping brands break through crowded categories with bold, authentic creative.

    Inside the episode

    • How Derek went from unpaid intern to CEO of one of the most respected creative studios in CPG

    • The strategy behind building iconic, emotionally resonant packaging—and why it still matters

    • Advice for founders investing in branding for the first time, and what great branding

    This podcast episode was made possible by Hummingbirds

    Hummingbirds is a platform that connects everyday, smaller creators with brands to share in-store user-generated content, drive brand awareness in specific retailers, and capture competitive market share. They’re an awesome platform that I recommend to all my clients that you should absolutely check out. Go to hummingbirds.com for all the details.
    Voir plus Voir moins
    31 min
  • Enthuse Foundation

    Enthuse Foundation
    Jul 1 2025

    In this episode, I’m joined by Kristy Snyder, lifelong educator and co-founder of the Enthuse Foundation—an organization dedicated to supporting women entrepreneurs in the CPG space through education, community, and funding. Kristy’s passion for teaching and mentorship has been a constant throughout her career, and with Enthuse Foundation, she’s helping create access and opportunity for the next generation of female founders.

    From grant programs to pitch competitions, community events to founder education, the Enthuse Foundation is focused on breaking down barriers and building up women-led brands with the tools and support they need to grow.

    Inside the Episode:

    • How Kristy’s background in education inspired the creation of the Enthuse Foundation

    • The foundation’s approach to founder support through grants, learning, and connection

    • Advice for women in CPG navigating early-stage growth and how to tap into available resources

    This podcast episode was made possible by Hummingbirds

    Hummingbirds is a platform that connects everyday, smaller creators with brands to share in-store user-generated content, drive brand awareness in specific retailers, and capture competitive market share. They’re an awesome platform that I recommend to all my clients that you should absolutely check out. Go to hummingbirds.com for all the details.
    Voir plus Voir moins
    27 min

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