Grace Bryan is the Co-Founder and CEO of Juicy Brick, a London-based creative innovation agency dedicated to building high-impact food and beverage brands. After spending over a decade navigating the challenges of CPG startups and global corporations, she recognized a critical gap.

Grace and her team created Juicy Brick to fill this need, offering a full-service model that starts with trend-led whitespace exploration and extends through product development, brand shaping, and operational setup. Their expertise ensures brands are both culturally sharp and commercially powerful, allowing founders to focus on their vision while Juicy Brick handles the heavy lifting.

Inside the Episode:

• How Grace's decade of experience in CPG startups and global brands led her to create a full-service innovation agency.

• Breaking down the process of building a powerful brand, from identifying market whitespace to sourcing production partners.

• How Juicy Brick uses trend-led exploration to find untapped product opportunities in the crowded food and beverage industry.

Download their trend report!

This podcast episode was made possible by Hummingbirds — the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. Learn more!

This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at tryglimpse.com/trial.

Meena and Tabi founded Tursh to honor their Afghan heritage and their mother's cherished recipes. This entrepreneurial journey is driven by a desire to share the rich, tangy flavors and the joy of bringing people together through food.

The co-founders bring a powerful combination of skills to the brand: Meena is a Physician Assistant by day, applying her discipline and operational expertise to Tursh at night. Tabi is a seasoned brand strategist and creative marketer with over eight years of experience building diverse brands, from beauty to tech. Together, they are translating deep cultural heritage into a compelling and delicious food brand.

Inside the Episode:

• How Meena balances her career as a Physician Assistant with applying operational expertise to build a growing food brand.

• The dynamic between co-founders Meena (operations) and Tabi (brand strategy) and how they leverage their distinct professional backgrounds.

• The inspiration behind Tursh, and how the founders are using their mother's recipes to share the rich, tangy flavors of Afghan culture.

Shop here!

This podcast episode was made possible by Hummingbirds — the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. Learn more!

This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at tryglimpse.com/trial.

Moa Gürbüzer transitioned from a career as a family therapist to launch Oddbird, which is now Europe's leading non-alcoholic wine brand. Oddbird is on a mission to change society's relationship with alcohol through premium, dealcoholized wines.

Driven by a desire to create a more inclusive and mindful drinking culture, Moa founded the brand to offer traditionally crafted wines that are made alcohol-free. Oddbird is Europe's leading producer in the category, focusing intently on taste, quality, and inclusivity, proving that celebration and indulgence don't have to be defined by ABV.

Inside the Episode:

• How Moa's background in family therapy inspired her to tackle society's relationship with alcohol and launch Oddbird.

• The process of producing traditionally crafted, premium wines that are subsequently made completely alcohol-free.

• Key strategies Oddbird used to quickly become the top non-alcoholic wine brand in a highly competitive market.

Shop here!

This podcast episode was made possible by Hummingbirds — the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. Learn more!

This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at tryglimpse.com/trial.

Ashley Waldma, CEO and founder of Jubilee's, is leveraging her deep professional background, which includes management consulting and five years as a Product Manager at YouTube, to solve a widespread problem for modern families.

Founded in 2024, Jubilee's is a "super milk," designed as an easy nutrition solution specifically for picky eaters, driven by Ashley's personal experience with her two young daughters, Annie and Maggie. She applies her expertise to create a solution that ensures kids get the complete nutrition they need without the dinner-time struggle.

Inside the Episode:

• How Ashley transitioned her high-level tech and consulting expertise into launching a CPG brand.

• The personal story behind the founding of Jubilee's and how her daughters inspired the product.

• How Jubilee's is formulating a solution that appeals to kids while providing parents with easy, comprehensive nutrition.

Shop here!

This podcast episode was made possible by Hummingbirds — the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. Learn more!

This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at tryglimpse.com/trial.

Naomi Honig brings a rare depth of experience to the consulting world, having spent her early career in food and hospitality, both as a chef and in operations, centered on the pillar of nourishing people. She spent almost a decade helping to operate and scale the Boulder-based, mission-focused restaurant group, The Kitchen, while simultaneously co-founding her own successful CPG company, Birch Benders, which she exited in 2020.

Today, Naomi leads Three Hive Strategy, which acts as your outsourced People & Culture team. Three Hive specializes in creating the essential, scalable internal foundations necessary for startup and high-growth businesses.

Inside the Episode:

• How Naomi leveraged her hands-on experience in high-growth hospitality operations to build a People & Culture strategy firm.

• Key takeaways from co-founding and successfully exiting a major CPG brand in the crowded better-for-you space.

• Practical advice for founders on building a mission-driven team and creating scalable processes that sustain rapid growth.

Connect here!

This podcast episode was made possible by Hummingbirds — the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. Learn more!

This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at tryglimpse.com/trial.

Oh So Easy! is breaking new ground as the first globally inspired baking mix brand in the U.S. Founded by Ava Lichauco and Bianca Fernandez, the brand partners with professional bakers to co-create mixes that celebrate immigrant and third-culture voices through dessert.

From Ube Blondies to Miso Caramel Brownies to Spiced Yellow Cake, each mix is designed to deliver scratch-level quality with joyful, whimsical packaging and a pantry-friendly price point. With flavors rooted in cultural heritage and recipes developed for effortless at-home baking, Oh So Easy! proves that dessert can be more than indulgence—it can be a celebration of culture, connection, and creativity.

Inside the Episode:

• The vision behind launching the U.S.'s first globally inspired baking mix brand and celebrating immigrant and third-culture flavors.

• How Ava and Bianca partner with professional bakers to ensure scratch-level quality and authenticity in every mix.

• How the brand is using desserts like Ube Blondies and Miso Caramel Brownies to tell a deeper story and connect consumers to heritage.

Shop here!

This podcast episode was made possible by Hummingbirds — the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. Learn more!

This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at tryglimpse.com/trial.

Cotto reimagines classic dips with high-protein whipped cottage cheese and clean, simple ingredients to create lighter, fresher versions of nostalgic flavors. Founded by Kendall Kransdorf, Cotto was inspired by her personal journey to recreate classic foods with wholesome ingredients.

Kendall brings deep CPG experience, from strategy work at Boston Consulting Group to hands-on product development, to Cotto. Designed to be enjoyed straight from the container, Cotto brings ease, elevated flavor, and clean protein to modern eating.

Inside the Episode:

• How Kendall's personal wellness journey inspired her to launch Cotto and reinvent the classic dip category.

• Moving from CPG strategy at BCG to hands-on product development and launching her own brand.

• Key learnings on working with food scientists and co-manufacturers to bring a perishable product to market.

Shop here!

This podcast episode was made possible by Hummingbirds — the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. Learn more!

This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at tryglimpse.com/trial.

Huwa is more than just olive oil; it is a direct connection to heritage, storytelling, and craftsmanship, rooted deeply in Palestine. Co-founder Bilal, raised between Little Palestine in Chicago and summers in Aqraba, Palestine, is building on his family's legacy that spans hundreds of years of olive oil production.

Today, they continue to harvest olives just as their ancestors did, preserving generations-old methods and community rituals. Every October, the entire village comes together to handcraft Huwa, ensuring their culture, craftsmanship, and land remain at the heart of every bottle. Bilal is currently balancing a career in creative tech with the dedication required to run this deeply traditional, family-owned business.

Inside the Episode:

• How Bilal navigates his career in creative tech while scaling a centuries-old family business.

• The cultural significance of Huwa's harvest rituals and the techniques used to handcraft the oil.

• What emerging brands can learn about translating deep personal and historical heritage into a compelling product narrative.

Shop here!

This podcast episode was made possible by Hummingbirds — the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. Learn more!

This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at tryglimpse.com/trial.