Let’s talk about the money mindset — and why pricing can feel so personal.
In this episode, we unpack why many Black women entrepreneurs struggle with pricing and how to confidently charge what you’re worth.

✨ You’ll discover:
• Why underpricing is more emotional than logical
• How to align pricing with your value and audience
• Tips to raise prices without losing clients
• Simple mindset shifts for confident money moves

Follow the EmpowerHER Business Podcast and grab today’s freebie via our landing page.

Audio podcast:
https://pod.link/1704913643
Website:
www.empowerherbusiness.us
Success Journal:
90-Day Success Journal: https://tinyurl.com/46bu7kp4

#EmpowerHERBusinessPodcast #BlackWomenInBusiness #PricingStrategy #ChargeYourWorth #MoneyMindset #Entrepreneurship #WomenInBusiness #BusinessTips #EmpowerHER #BlackWomenEntrepreneurs #SmallBusiness #BossMindset #ConfidenceInBusiness #FinancialEmpowerment #EntrepreneurMindset #BusinessGrowth #PurposeDrivenBusiness #Empowerment #WomenSupportingWomen

Support the show

✨ Support the Podcast ✨
Become an EmpowerHER Insider for $10/month → HERE

🌐 Visit website: www.empowerherbusiness.us
📧 For speaking & sponsorships: linette@empowerherbusiness.us
📱 Connect on Instagram: HERE @empowerher_biz

Together, we’re helping women entrepreneurs thrive beyond Year Five!

She was fired and vowed she’d never work for anyone again.
A decade later, Nicole Murphy built Barter Black—an ecosystem reshaping how Black entrepreneurs grow.

In this powerful episode of the EmpowerHER Business Podcast (formerly Women of Color in Business Podcast), host Linette Cottrell sits down with Nicole Murphy, who turned a painful exit from corporate into a thriving entrepreneurial empire. From early doubts to jumping into Airbnb, to creating a platform where Black founders can grow without cash barriers—Nicole gets real about resilience, reinvention, and community-powered business.

In this episode, you’ll learn:
• How getting fired pushed Nicole into full-time entrepreneurship
• The moment she almost returned to work—and why she didn’t
• How she built her first success inside the Airbnb industry
• Why she created Barter Black and how its “Barter Bucks” system works
• How a digital bartering ecosystem is transforming Black-owned businesses

Follow the EmpowerHER Business Podcast and grab today’s freebie via our landing page—linked in the show notes!

#EmpowerHERBusinessPodcast #WomenOfColorInBusiness #BlackWomenEntrepreneurs #NicoleMurphy #BarterBlack #BlackBusinessOwners #EntrepreneurshipJourney #BusinessEcosystem #BarteringCommunity #EntrepreneurStories #BlackWomenInBusiness #SmallBusinessTips #AirbnbEntrepreneur #BlackOwnedBusinesses #PodcastForEntrepreneurs #BusinessMindset #StartupGrowth #WomenSupportingWomen #LinetteCottrell #EmpowerHER

Support the show

✨ Support the Podcast ✨
Become an EmpowerHER Insider for $10/month → HERE

🌐 Visit website: www.empowerherbusiness.us
📧 For speaking & sponsorships: linette@empowerherbusiness.us
📱 Connect on Instagram: HERE @empowerher_biz

Together, we’re helping women entrepreneurs thrive beyond Year Five!

Struggling to get traction in your first five years of business? 🚫💼
In this episode of the EmpowerHER Business Podcast (formerly Women of Color in Business Podcast), we’re kicking off Part 1 of our “Failing in the First Five” series—where we break down the biggest mistakes holding Black women entrepreneurs back from sustainable success.

You’ll uncover how to:

• Avoid the chaos of no clear financial system and take control of your money
• Build real community and support, not isolation and burnout
• Stop trying to DIY everything—and start leading like a CEO
• Recognize patterns that keep you stuck and shift toward clarity
• Set your business up for long-term success, not short-term hustle

🎧 Listen now, follow the show, and grab today’s freebie—available via our landing page (link in description)!

Audio podcast:
https://pod.link/1704913643
Website:
www.empowerherbusiness.us
Success Journal:
90-Day Success Journal: https://tinyurl.com/46bu7kp4

#EmpowerHERBusinessPodcast #WomenOfColorInBusiness #BlackWomenEntrepreneurs #FailingInTheFirstFive #EntrepreneurMistakes #BusinessGrowthTips #WomenInBusiness #BlackExcellence #SmallBusinessAdvice #EntrepreneurMindset #BusinessSystems #CommunityOverCompetition #NoMoreDIY #CEOLeadership #StartupStruggles #BlackOwnedBusiness #WomenSupportingWomen #BusinessPodcast #EmpowerHER #SuccessMindset

Support the show

✨ Support the Podcast ✨
Become an EmpowerHER Insider for $10/month → HERE

🌐 Visit website: www.empowerherbusiness.us
📧 For speaking & sponsorships: linette@empowerherbusiness.us
📱 Connect on Instagram: HERE @empowerher_biz

Together, we’re helping women entrepreneurs thrive beyond Year Five!

Not everyone is your customer — and that’s your secret weapon.
In this episode, we break down how to identify, connect with, and serve the audience you’re truly meant to impact.

✨ You’ll discover:
• How to define your target market beyond demographics
• Tools and questions to identify your ideal client
• Common mistakes new entrepreneurs make in audience building
• How clarity attracts clients (and peace of mind!)

Follow the EmpowerHER Business Podcast and grab today’s freebie via our landing page.

Audio podcast:
https://pod.link/1704913643
Website:
www.empowerherbusiness.us
Success Journal:
90-Day Success Journal: https://tinyurl.com/46bu7kp4

#EmpowerHERBusinessPodcast #BlackWomenInBusiness #TargetMarket #IdealClient #MarketingStrategy #EntrepreneurTips #BusinessGrowth #BlackWomenEntrepreneurs #EmpowerHER #BrandStrategy #ClientAttraction #SmallBusinessTips #WomenEntrepreneurs #MarketingMadeSimple #Entrepreneurship #PurposeDrivenBusiness #WomenSupportingWomen #BusinessPodcast #VisibilityStrategy

Support the show

✨ Support the Podcast ✨
Become an EmpowerHER Insider for $10/month → HERE

🌐 Visit website: www.empowerherbusiness.us
📧 For speaking & sponsorships: linette@empowerherbusiness.us
📱 Connect on Instagram: HERE @empowerher_biz

Together, we’re helping women entrepreneurs thrive beyond Year Five!

She turned a simple business card into a full-on business.
Now she’s sharing the tech, marketing, and mindset lessons every new entrepreneur needs.

In this episode of the EmpowerHER Business Podcast (formerly Women of Color in Business Podcast), host Linette Cottrell sits down with Arba Cooper—digital technologist, marketing strategist, and lifelong lover of all things tech. From earning a full scholarship to Howard University to leaving her engineering career to go full-time in entrepreneurship, Arba opens up about the highs, lows, and realities of building a business from scratch.

She shares how creating a business card for her hairstylist unexpectedly launched her first business, how she balanced corporate life with her side hustle, and what really happened when she hit burnout in 2022—and rebuilt stronger.

In this episode, you’ll learn:
• How following her tech passion became the foundation for Arba’s career
• The power of simple skills (like creating business cards) to launch real income
• What led to her 2022 entrepreneur burnout—and how she recovered
• The mindset mistakes new founders should avoid
• How technology + marketing can elevate a growing business

👉 Follow the podcast and email us for today’s freebie via our landing page!

#EmpowerHERBusinessPodcast #WomenOfColorInBusiness #BlackWomenEntrepreneurs #ArbaCooper #TechEntrepreneur #DigitalTechnologist #BlackWomenInTech #MarketingTips #EntrepreneurJourney #SideHustleToCEO #BurnoutRecovery #WomenInBusiness #BlackBizOwners #SmallBusinessGrowth #StartupStories #BusinessMindset #EntrepreneurMistakes #HowToGrowYourBusiness #TechAndMarketing #EmpowerHER

Support the show

✨ Support the Podcast ✨
Become an EmpowerHER Insider for $10/month → HERE

🌐 Visit website: www.empowerherbusiness.us
📧 For speaking & sponsorships: linette@empowerherbusiness.us
📱 Connect on Instagram: HERE @empowerher_biz

Together, we’re helping women entrepreneurs thrive beyond Year Five!

Entrepreneurship isn’t a highlight reel — it’s a full, messy, beautiful story.
In this episode, we get real about the highs, lows, and everything in between, and why finding your tribe matters more than you think.

✨ You’ll discover:
• What nobody tells you about entrepreneurship’s emotional rollercoaster
• How to build and lean on your community through tough seasons
• Why vulnerability is a power move in business
• How to stay grounded when success feels far away

Follow the EmpowerHER Business Podcast and grab today’s freebie via our landing page.

Audio podcast:
https://pod.link/1704913643
Website:
www.empowerherbusiness.us
Success Journal:
90-Day Success Journal: https://tinyurl.com/46bu7kp4

#EmpowerHERBusinessPodcast #BlackWomenEntrepreneurs #EntrepreneurJourney #WomenInBusiness #CommunityOverCompetition #BusinessGrowth #Entrepreneurship #EmpowerHER #RealTalk #MindsetMatters #SisterhoodInBusiness #SmallBusinessJourney #PurposeDrivenLife #BossUp #WomenSupportingWomen #BlackExcellence #BusinessPodcast #EntrepreneurCommunity #AuthenticSuccess

Support the show

✨ Support the Podcast ✨
Become an EmpowerHER Insider for $10/month → HERE

🌐 Visit website: www.empowerherbusiness.us
📧 For speaking & sponsorships: linette@empowerherbusiness.us
📱 Connect on Instagram: HERE @empowerher_biz

Together, we’re helping women entrepreneurs thrive beyond Year Five!

Ready to stop the income rollercoaster and scale with consistency? 💸✨
In this episode of the EmpowerHER Business Podcast (formerly Women of Color in Business Podcast), we’re continuing our “Scaling to 6 Figures” series with the keys to creating repeatable income, sustainable systems, and unshakable CEO energy.

You’ll learn how to:

• Build repeatable income streams that generate steady, predictable revenue
• Establish money rhythms that make your finances flow with ease
• Protect your CEO energy to stay aligned, focused, and thriving
• Simplify your business operations for long-term stability
• Lead with intention instead of exhaustion

🎧 Tune in, follow the podcast, and grab today’s freebie—available now via our landing page (link in description)!

Audio podcast:
https://pod.link/1704913643
Website:
www.empowerherbusiness.us
Success Journal:
90-Day Success Journal: https://tinyurl.com/46bu7kp4

#EmpowerHERBusinessPodcast #WomenOfColorInBusiness #BlackWomenEntrepreneurs #ScalingToSixFigures #RepeatIncome #MoneyRhythms #CEOEnergy #EntrepreneurMindset #BlackExcellence #WomenInBusiness #FinancialFreedom #SmallBusinessGrowth #SustainableSuccess #BusinessSystems #BlackOwnedBusiness #WomenSupportingWomen #EntrepreneurshipPodcast #CEOWellness #ProfitWithPurpose #EmpowerHER

Support the show

✨ Support the Podcast ✨
Become an EmpowerHER Insider for $10/month → HERE

🌐 Visit website: www.empowerherbusiness.us
📧 For speaking & sponsorships: linette@empowerherbusiness.us
📱 Connect on Instagram: HERE @empowerher_biz

Together, we’re helping women entrepreneurs thrive beyond Year Five!

So many of us were taught to “do it all” — but does hustle really equal success?
In this episode, we unpack the difference between employee vs. entrepreneur mindsets and the myth of the solo empire builder.

✨ You’ll discover:
• Why the employee mindset still shows up in entrepreneurship
• How the “independent woman” narrative can hold your business back
• The truth about collaboration vs. competition
• Mindset shifts to help you scale sustainably

Follow the EmpowerHER Business Podcast and grab today’s freebie via our landing page.

Audio podcast:
https://pod.link/1704913643
Website:
www.empowerherbusiness.us
Success Journal:
90-Day Success Journal: https://tinyurl.com/46bu7kp4

#EmpowerHERBusinessPodcast #BlackWomenInBusiness #EntrepreneurMindset #BusinessGrowth #Solopreneur #MindsetShift #BlackWomenEntrepreneurs #WomenSupportingWomen #EmpowerHER #BusinessStrategy #Entrepreneurship #SmallBusinessTips #PurposeDrivenBusiness #BossMindset #WomenInBusiness #MindsetMatters #Empowerment #BusinessPodcast #SheMeansBusiness

Support the show

✨ Support the Podcast ✨
Become an EmpowerHER Insider for $10/month → HERE

🌐 Visit website: www.empowerherbusiness.us
📧 For speaking & sponsorships: linette@empowerherbusiness.us
📱 Connect on Instagram: HERE @empowerher_biz

Together, we’re helping women entrepreneurs thrive beyond Year Five!