🎙️ In this episode of Empowered in Tech: Women in Tech Netherlands, host and producer Ilaria Severi sits down with Anastasia Kuskova, Co-founder and CEO of beSirius, a sustainability superintelligence platform helping metals, mining, and industrial companies turn complex data into meaningful decisions.

Anastasia’s journey is one of courage, vision, and reinvention.
After more than a decade working in corporate sustainability and digital transformation, she decided to build the solution she wished she’d had — one that makes sustainability data actionable, fast, and human.

Together, they explore what it means to build for your former self, to lead with purpose in a complex industry, and to stay resilient through every new “monster” along the entrepreneurial path.

💡 Key Takeaways:

• Building for your former self: transforming frustration into innovation
• Why staying niche can be your strongest competitive advantage in an AI-driven world
• Bringing AI into traditional, asset-heavy industries and learning which rules to break
• The founder mindset: resilience, self-awareness, and embracing uncertainty
• Finding joy and balance in leadership while leading change

✨ About Our Guest:
Anastasia Kuskova is the Co-founder and CEO of beSirius, an AI-powered sustainability platform for metals, mining, and industrial companies. Recognized among the 100 Global Inspirational Women in Mining and winner of the COP29 Sustainable Innovation Challenge, Anastasia brings more than a decade of experience in tech-enabled sustainability, digital transformation, and leadership at the intersection of AI and industry.

🙌 Special Thanks to Our Sponsor:
This episode is brought to you by DMN-WESTINGHOUSE, a company committed to diversity and inclusion in tech. They are actively hiring for a range of exciting roles, connect with them on LinkedIn to learn more!

💡 Connect with Women in Tech Netherlands:
Visit our website and follow us on LinkedIn to stay inspired and engaged with our community.

🎧 Listen now to discover how purpose, courage, and technology come together to build a more sustainable future.

🎙️ In this episode of Empowered in Tech: Women in Tech Netherlands, host and producer Ilaria Severi sits down with Mariska Kleiss—Global Marketing Leader, strategist, and digital transformation expert with a strong focus on AI in marketing. Mariska is also a long-time member of Women in Tech NL and part of our sponsor, DMN-WESTINGHOUSE.

Together, they unpack how digitalisation and AI can open doors to more inclusive workplaces—when inclusion is built into teams, decisions, and ethics from the start.

💡 Key Takeaways:

• Why D&I is the engine of innovation: more hypotheses, fewer blind spots—and why teams must “look like real life.”
• The “AI house rules” every organisation needs: human-in-the-loop, bias checks, privacy, provenance, and accountability.
• Moving beyond AI hype: why companies must invest in literacy, not just prompts, to address bias and ethics.
• Marketing’s role as a strategic seat in manufacturing and industrial tech—using AI to spot patterns, bring evidence, and link brand activity to revenue.
• Why small, inclusive decisions matter: how ensuring women are in rooms with budget, voice, and sponsorship leads to lasting change.

✨ About Our Guest:
Mariska Kleiss is a results-driven global marketing leader with extensive international experience in B2B and B2C. She combines strategic vision with creativity, leading digital transformation initiatives with a strong focus on AI in marketing. As an active voice in Women in Tech, she champions equity, diversity, and inclusion to inspire the next generation to embrace technology with confidence.

🙌 Special Thanks to Our Sponsor:
This episode is brought to you by DMN-WESTINGHOUSE, a company committed to diversity and inclusion in tech. They are actively hiring for a range of exciting roles—connect with them on LinkedIn to learn more!

💡 Connect with Women in Tech Netherlands:
Visit our website and follow us on LinkedIn to stay inspired and engaged with our community.

🎧 Listen now to discover how AI, digitalisation, and diversity can work together to build inclusive workplaces and innovative products.

In this episode of Empowered in Tech: Women in Tech Netherlands, host and producer Ilaria Severi sits down with Silvia Román—Senior Product Marketing Manager at Booking.com, inclusive leadership mentor, keynote speaker, and founder of Seeds to Lead—to explore what it truly takes to grow from first-time manager into an inclusive leader.

Silvia shares her journey of stepping into leadership early in her career, the challenges of navigating loneliness as a new manager, and the critical role of emotional intelligence in building trust, belonging, and performance. This episode is a powerful reminder that leadership is not about titles—it’s about creating environments where people can thrive.

💡 Key Takeaways:

• Why leadership often feels isolating for first-time managers
• The overlooked role of emotional intelligence in leadership success
• How to build psychologically safe, inclusive, and high-performing teams
• The difference between managing tasks and truly leading people
• Why authentic leadership is built on trust, influence, and community

✨ About Our Guest:
Silvia Román is a Senior Product Marketing Manager at Booking.com, an inclusive leadership mentor, and an international keynote speaker. She is also the founder of Seeds to Lead, a leadership mentoring program supporting emerging leaders. Formerly the Chair of Lean In Netherlands, Silvia has dedicated her career to advancing DEIB, gender equity, and authentic leadership.

🙌 Special Thanks to Our Sponsor:
This episode is brought to you by DMN-WESTINGHOUSE, a company committed to diversity and inclusion in tech. They are actively hiring for a range of exciting roles—connect with them on LinkedIn to learn more!

💡 Connect with Women in Tech Netherlands:
Visit our website and follow us on LinkedIn to stay inspired and engaged with our community.

🎧 Listen now to discover how inclusive leadership starts with authenticity, emotional intelligence, and the courage to build teams where people truly belong.