Robbie Baxter is the world's leading expert on subscription and membership models. She wrote two bestselling books The Membership Economy and The Forever Transaction, hosts the podcast Subscription Stories, and has advised organizations like Netflix, Microsoft and the Wall Street Journal.

Top 3 Value Bombs

1. Success comes from solving a real problem—not always from following your passion.

2. Subscriptions aren't about dumping content—they're about building trust and solving an ongoing need.

3. Subscribers stay for the community—make them feel they belong and they'll never want to leave.

Explore Robbie's work and books. Check out her website - Robbie's Website

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From the archive: This episode was originally recorded and published in 2022. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant.

Josh Zieglowsky has been instrumental in getting ERC potentially to a 30 Billion Dollar valuation.

Top 3 Value Bombs

1. ERC is the last COVID relief for business owners, and most don't know it exists.

2. It was designed to help businesses recover from the pandemic.

3. ERC is not a loan. You don't pay it back.

Sponsors

HighLevel - The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies. Learn more at HighLevelFire.com.

Thrivetime Show - Make 2026 your best year yet! Start your transformation by attending the world's highest rated business growth workshop taught personally by Clay Clark, featuring Football Star and Entrepreneur, Tim Tebow, and President Trump's Son, Eric Trump, at ThrivetimeShow.com/eofire!

From the archive: This episode was originally recorded and published in 2022. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant.

Dr. Marquel Russell has helped his clients generate 500 Million dollars plus in revenue, earned the title, King of Client Attraction, and has been called one of the greatest marketing geniuses of our time.

Top 3 Value Bombs

1. The best way to stand out is being yourself. No one can compete with that.

2. Monetize with premium pricing. People pay for speed and results, not more deliverables.

3. Many entrepreneurs overwork because they undercharge and can't create margin to hire.

Check Marquel's website - Marquel's Website

Sponsors

HighLevel - The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies. Learn more at HighLevelFire.com.

Thrivetime Show - Make 2026 your best year yet! Start your transformation by attending the world's highest rated business growth workshop taught personally by Clay Clark, featuring Football Star and Entrepreneur, Tim Tebow, and President Trump's Son, Eric Trump, at ThrivetimeShow.com/eofire!

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